Negril Tour with Stops at Seven Mile Beach and Ricks Cafe
This full-day excursion in Jamaica offers a balanced taste of relaxation and adventure. For just $90 per person, you’ll enjoy a roughly 7-8 hour experience starting from Montego Bay, with stops that showcase some of Jamaica’s most iconic sights. Your journey includes a scenic 90-minute drive through the historic town of Hopewell, a relaxing stretch on Seven Mile Beach with water activities, and a memorable sunset at Rick’s Cafe, complete with local cuisine and a possible daring 30-foot jump.
What we really appreciate about this tour is how it combines leisure with a splash of adrenaline. The chance to lounge on one of the Caribbean’s most famous beaches, then watch a spectacular sunset while listening to reggae beats—these moments are genuine highlights. Plus, the air-conditioned transport and licensed guides help make the day smooth and informative.
One thing to keep in mind is that this tour does not include lunch, so you’ll likely want to bring snacks or plan to dine at Rick’s Cafe. Also, for travelers staying in Trelawny Parish, there’s an extra $15 per person fee for pickup, which is worth considering when budgeting your day.
This experience suits travelers who value authentic beach time combined with beautiful scenery and lively local culture. If you’re eager for a well-rounded day—combining history, water fun, and sunset views—this tour hits the mark.
Key Points

- Highlights include Seven Mile Beach’s white sands and Rick’s Cafe’s sunset views.
- Includes water activities like parasailing, snorkeling, and jet skiing, offering plenty of options for thrill-seekers.
- Transport is via comfortable, air-conditioned vehicle with a knowledgeable, certified guide.
- Cost offers good value considering the all-day itinerary, two major stops, and included admission tickets.
- Additional charges may apply for hotel pickups in Trelawny or for lunch, so plan accordingly.
- Tour length is approximately 7 to 8 hours, making it a full but manageable day trip.
A Detailed Look at the Tour Experience

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The Drive from Montego Bay to Negril
We start early in the morning, with a 90-minute drive from Montego Bay to Negril. The journey itself is part of the experience, as your guide will share stories about the historic town of Hopewell. Passing through this old English settlement, you’ll notice its colonial architecture and perhaps hear tales of Jamaica’s past. This part is a nice introduction, setting the scene for what’s to come.
The comfort of the air-conditioned vehicle makes the trip pleasant, especially in Jamaica’s warm climate. The size of the group is capped at around 30 travelers, which keeps the experience intimate enough for questions or quick chats with your guide.
Relaxing on Seven Mile Beach
Once in Negril, the first major stop is Seven Mile Beach, renowned for its seemingly endless stretch of soft white sand. Here, you’re free to unwind, sunbathe, or jump into water activities. Many travelers find this the highlight of their day, especially since water sports are included in the ticket price.
Some of the popular activities include paragliding, snorkeling, glass bottom boat rides, speed tubes, and jet skis. If you’re into high-energy fun, you’ll appreciate the options. For those craving pure relaxation, the beach itself offers plenty of space to stretch out under a palm or take a gentle swim.
From comments we’ve seen, visitors loved the beautiful views and the chance to escape into the Caribbean’s pristine waters. One traveler noted, “We loved the way the water was so clear and the sands so soft—perfect for a lazy afternoon.” Keep in mind that water activities are optional—and some travelers might prefer just lounging and soaking in the scenery.
Rick’s Cafe and Sunset
The last major stop is Rick’s Cafe, a legendary spot for sunset viewing. Arriving in the late afternoon, you’ll witness the sky turn shades of orange and pink as the sun dips into the Caribbean Sea. The vibe is lively: a DJ plays reggae tunes, and visitors gather on the cliffs to watch brave souls make the 30-foot jump. Whether you take the leap or simply enjoy the spectacle, this place offers a uniquely Jamaican experience.
You can also dine on local cuisine—think jerk chicken, fresh seafood, and tropical fruits—while overlooking the stunning sea. As one reviewer put it, “The sunset here is breathtaking—a perfect way to end the day.” The atmosphere is festive but not overwhelming, making it suitable for couples, families, or anyone looking to wind down with a drink in hand and great views.
Timing and Duration
Your day wraps up around 7-8 hours after departure, with the tour returning to the starting point. The two-hour stay at Rick’s Cafe gives ample time to soak in the sunset, enjoy a drink or snack, and watch the crowd. If you’re feeling adventurous, you might even consider jumping—just make sure to heed safety advice.
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What the Tour Means for You
Given its structure, this tour offers a well-balanced day: a taste of Jamaica’s natural beauty, lively local culture, and exciting water sports. The included admission tickets at both stops save you money, and the optional activities enable you to tailor the day to your tastes.
While the price of $90 may seem modest for a full day with multiple stops, consider that you’re also paying for transport, guide services, and some activities. It’s a good deal, especially if you value convenience and want to cover some of Jamaica’s top sights without the hassle of planning each detail yourself.
However, keep in mind that lunch isn’t included, so budget extra or plan to eat at Rick’s Cafe. The extra $15 pickup fee from Trelawny is also a consideration if you’re staying outside the main areas.
Who Will Love This Tour?
This experience is perfect for travelers looking for a comprehensive day trip that combines beach relaxation with memorable scenery and a touch of adventure. It’s especially suitable for first-time visitors who want a taste of Jamaica’s highlights without spending too much time on logistics. The tour’s flexible schedule and friendly guides make it accessible for families, couples, or solo travelers.
If you prefer more private, in-depth experiences or want to avoid crowds, this might not be your best option. But for those wanting a lively, well-organized day with plenty of photo opportunities and fun, it’s a solid choice.
Final Thoughts

This Negril tour offers a great value for those who want a snapshot of Jamaica’s relaxed vibe and natural beauty. You get to indulge in white sands and clear waters, experience a legendary sunset, and enjoy some local flavors—all in one day.
It’s a full but manageable itinerary that caters to a variety of interests, from beach lounging to water sports to witnessing a stunning sunset at Rick’s Cafe. The combination of scenic stops, lively atmosphere, and the chance to make memories makes it worth considering.
While it might not satisfy those craving a deep dive into Jamaica’s culture or history, it’s an excellent introduction to what makes this island special. If you’re after a fun, lively, and scenic day out, this tour will likely leave you with plenty of photos and stories to tell.
FAQ
What is included in the tour price?
You get transportation in an air-conditioned vehicle, a licensed guide, and admission tickets for stops at Seven Mile Beach and Rick’s Cafe. Water activities at the beach are also included.
How long is the drive from Montego Bay to Negril?
The drive takes approximately 90 minutes each way, offering a scenic route through Jamaica’s countryside and the town of Hopewell.
Are water activities part of the tour?
Yes, you can take part in activities such as parasailing, snorkeling, glass-bottom boat rides, speed tubing, and jet skiing, depending on what you’re interested in.
Is lunch included?
No, lunch is not included in the tour price. You may want to bring snacks or plan to purchase food at Rick’s Cafe or nearby.
Is there an additional fee for hotel pickups?
Yes, if you’re staying in Trelawny Parish, an extra $15 per person charge applies for pickup.
How long do we stay at Rick’s Cafe?
You’ll have about two hours to enjoy the sunset, watch the jumpers, and have a drink or meal overlooking the sea.
What is the maximum group size?
The tour accommodates up to 30 travelers, ensuring a lively but manageable group.
Can I cancel the tour?
Yes, cancellations are free if made at least 24 hours in advance. Inside that window, no refund is available.
What should I wear or bring?
Bring swimwear, sunscreen, a hat, and comfortable shoes. If you plan to do water activities or jump at Rick’s Cafe, wear attire suitable for swimming and safety.
In summary, this Negril day trip offers a lively mix of scenic beauty, fun water activities, and a legendary sunset. It’s a great way to experience Jamaica’s relaxed charm and vibrant culture in one memorable day.
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- Portland Jamaica Private Day Tour
- Pelican Bar and Black River Hi light Tour
- Private Dunn River Falls Tour From Negril
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