Experience the Best of Traverse City’s Red Wine Scene Without the Buses

Imagine sipping world-class reds—from rich Cabernet Francs to silky Pinot Noirs—while enjoying stunning views of Michigan’s Old Mission Peninsula. For just $69 per person, you can join a 4.5-hour wine adventure that skips the noise and crowds of typical party buses. Instead, this tour offers a luxury SUV, intimate groups, and the chance to truly savor some of the finest wines in the region.
What we particularly love about this experience is its focus on quality over quantity. The guide’s deep knowledge makes each stop special, and the luxury SUV means you’re riding comfortably between some carefully curated wineries. Plus, the tour is designed for wine lovers—whether you’re celebrating a special occasion or just want a relaxing day out in beautiful surroundings.
One potential consideration is that it’s not a “party” scene; if you’re looking for a wild night out, this might feel a bit more subdued. However, if your goal is to enjoy authentic wine tasting with excellent service and stunning vistas, this tour hits the mark. It’s especially suited for couples, groups celebrating birthdays or anniversaries, or anyone who appreciates good wine and scenic views.
Key Points

- Personalized Experience: Small groups and luxury SUVs ensure a comfortable, intimate tour.
- Expert Guides: Guides are passionate wine enthusiasts, offering insightful commentary.
- Stunning Views: Wineries like Chateau Chantal provide panoramic vistas of Old Mission Peninsula.
- Quality Wines: Sample some of the top reds and whites Michigan has to offer.
- No Party Bus: The emphasis is on a refined, relaxed experience—no loud, crowded buses.
- Great for Special Occasions: Perfect for birthdays, anniversaries, or just a day to indulge.
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An In-Depth Look at the Traverse City Red Wine Tour
Setting the Scene: Traverse City and Its Vineyards
Traverse City boasts a thriving wine scene, especially on the picturesque Old Mission Peninsula. The tour takes you through some of the region’s most notable wineries, each with its own unique charm and offerings. The journey begins in the heart of downtown Traverse City at the Hardy Street Parking Structure, where you’ll meet your guide—wearing a friendly smile and ready to introduce you to Michigan’s wine treasures.
The luxury SUVs—a GMC Yukon, Chevrolet Suburban, or Cadillac Escalade—are a refreshing change from the usual noisy buses. They’re air-conditioned, spacious, and designed to make the drive between wineries comfortable and relaxed. The small group size, typically around 6-7 people, means you won’t feel lost in a crowd, and you’ll have plenty of opportunities to ask questions and interact.
The Itinerary: What to Expect
Hawthorne Vineyards: The First Stop
Your first taste of Traverse City’s wine excellence is at Hawthorne Vineyards. Here, you can buy flights, wine by the glass, or even bottles to take home. Known for some of the best reds and whites in the area, this stop is a perfect introduction to the region’s wine potential. Many reviewers love Hawthorne as “one of the best vineyards,” citing the opportunity to sip, savor, and purchase while enjoying a relaxed atmosphere.
Chateau Chantal: Panoramic Views and Fine Wines
Next, you’ll visit Chateau Chantal, perched atop one of the highest points on Old Mission Peninsula. This winery offers breathtaking vistas of both East and West Grand Traverse Bay, making it a highlight for many. Guests often comment on the spectacular views paired with their wine tastings, and the chance to buy flights, bottles, or join a wine club makes this stop especially appealing for wine enthusiasts.
Brys Estate Vineyard & Winery: The Crowd Favorite
Many tour-goers find Brys Estates to be a top highlight. It’s one of Michigan’s most popular wineries, partly because of its reputation but also due to its signature wine, Froze’. As one review states, “The Froze’ is possibly the reason for Brys’ success,” highlighting how distinctive and memorable their offerings are. Guests often remark on the friendly staff and the opportunity to try a variety of reds and whites.
Bonobo Winery: Feel Like a Movie Star
The final winery before heading back is Bonobo, which is celebrated for its wines that make you want to brag. It’s a place where you’re made to feel special—think “feeling like movie stars”—and the wines tend to impress even seasoned connoisseurs. Many mention the wines you can’t wait to share, as well as the friendly, knowledgeable staff who help guide tastings.
Additional Stops and Flexibility
If you opt for the Sunset Tour, you might also visit a distillery—adding a little extra dimension to your day. The tour is designed to be flexible, with stops lasting around 50 minutes each, giving ample time to enjoy the wines and the scenery without feeling rushed.
For broader city exploration in Traverse City, we've covered these other tours
- Flying Dress Photo Shoot Traverse City & Surrounding Areas
- NON BUS Traverse City VIP Brewery Distillery Wine Tour
- NON BUS Traverse City Old Mission Peninsula 4 Winery Tour
- NON BUS White Wine Lover Old Mission Traverse City Wine Tour
- NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
- NON BUS Traverse City Hard Cider & Beer Lovers Tour
The Value of the Tour
At $69, this tour offers a remarkable value considering the luxury transportation, expert guides, and curated winery visits. The small group setting ensures personalized attention, and the free bottle of wine for groups of six or more adds a nice touch. Plus, the free cancellation policy offers peace of mind—cancel up to 24 hours in advance for a full refund.
Who Will Love This Tour?
This experience is ideal for wine lovers seeking a relaxed, educational, and scenic day. It’s perfect for couples, birthday groups, or anniversaries, especially if you appreciate good service and quality wines. Those who dislike loud party buses will appreciate the more refined vibe, and the stunning views make it a memorable outing for anyone interested in photo opportunities.
Final Thoughts: Is It Worth It?

This tour hits a sweet spot for travelers who want to experience Traverse City’s wine culture without the chaos of a party bus. The luxury SUVs, knowledgeable guides, and focus on quality make it a thoughtful choice. The scenic stops and excellent wines ensure you’ll come away with not just bottles but also memories of a beautiful, relaxed day.
If you’re wanting a personalized, comfortable, and wine-focused experience, this tour offers great value. It’s especially suitable for those who appreciate scenic views, expert insights, and a quiet, intimate setting for wine tasting.
FAQs

How long is the tour?
The tour lasts approximately 4 hours and 30 minutes, including the time spent at each winery.
What is the group size?
Typically, groups are around 6-7 people, which keeps the experience intimate and personalized.
Is transportation included?
Yes, you’ll be picked up and dropped off at the Hardy Street Parking Structure in Traverse City, and transportation is in a luxury SUV.
Can I buy wine during the tour?
Absolutely. You can buy flights, wine by the glass, or bottles at each stop. Joining a wine club is also an option.
Is this tour suitable for non-drinkers or underage guests?
The tour is focused on wine tasting, so it’s best suited for adults of legal drinking age. Non-drinkers may enjoy the scenery and guided experience but should be aware of the wine-centric activities.
What wineries are included?
Stops include Hawthorne Vineyards, Chateau Chantal, Brys Estates, Bonobo Winery, and others, with an optional distillery visit during sunset tours.
Are there any additional costs?
Food and extra wine are not included in the price. You may want to budget for additional purchases at each winery.
Is the tour suitable for people with mobility issues?
Since the stops involve walking around wineries and scenic views, those with mobility concerns should inquire directly for accommodations.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.
What should I wear?
Casual, comfortable clothing suitable for a day of wine tasting and possibly some outdoor walking.
Final Words

This NON-BUS Traverse City Red Wine Tasting Tour offers a refined, scenic, and educational experience. It’s perfect for those who want to sample excellent wines amidst beautiful vistas without the chaos of loud party buses. Whether celebrating a special day or just enjoying a relaxing day with friends, it’s a well-curated way to explore Michigan’s celebrated wine country. The combination of luxury transportation, knowledgeable guides, and carefully chosen wineries makes it a solid choice for wine enthusiasts and casual tasters alike.
More Food & Drink Experiences in Traverse City
- Day Sail from Traverse City with Food, Wine, & Cocktails
- Traverse City Wine and Beer Tour
- Sunset Sail from Traverse City with Food, Wine & Cocktails
- NON BUS Leelanau Winery Pairing with That’s a Pizza Food Tour
- NON BUS Traverse City IPA, Beer, Distillery and Wine Tour
- NON BUS Traverse City Beer/Lager and Distillery Wine Tour
More Tours in Traverse City
- 6 Hour Tour in Lake Leelanau
- NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour
- Traverse City Old Mission Bachelorette/Event Group Wine Tour
- NON BUS VIP Chateau Chantal / Hawthorne Traverse City Wine Tour
- FLEXIBLE Go where you want NON-BUS Old Mission Wine Tour
- 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
More Tour Reviews in Traverse City
- Traverse City: Fall Evening Sail on Tall Ship Manitou
- 6 Hour Tour in Lake Leelanau
- NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour
- Traverse City Old Mission Bachelorette/Event Group Wine Tour
- NON BUS VIP Chateau Chantal / Hawthorne Traverse City Wine Tour
- FLEXIBLE Go where you want NON-BUS Old Mission Wine Tour
More Traverse City experiences we've covered
- Traverse City: Fall Evening Sail on Tall Ship Manitou
- 6 Hour Tour in Lake Leelanau
- NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour
- Traverse City Old Mission Bachelorette/Event Group Wine Tour
- NON BUS VIP Chateau Chantal / Hawthorne Traverse City Wine Tour
- FLEXIBLE Go where you want NON-BUS Old Mission Wine Tour
- 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
- Traverse City: Old Mission Peninsula 4-Hour Sunset Wine Tour
- Guided Sightseeing Cruise on West Grand Traverse Bay
- 5-Hour Traverse City Wine Tour: 4 Wineries on Old Mission Peninsula
- Traverse City: Morning Sail with Local Anishinaabe Guide
- Day Sail from Traverse City with Food, Wine, & Cocktails
