NON BUS Traverse City IPA, Beer, Distillery and Wine Tour

A Personalized Traverse City Beverage Tour: Sip, Savor, and Discover

Imagine leaving the noisy, crowded party buses behind and stepping into a sleek, comfortable SUV with a knowledgeable guide showing you the best of Traverse City’s craft beverages. That’s exactly what the NON BUS Traverse City IPA, Beer, Distillery and Wine Tour offers. For $199 per person, you’ll spend about 4.5 hours exploring four top stops—breweries, distilleries, and even some wineries—without the typical bus chaos or long walks.

Led by passionate local guides like Tracy, Kyle, or Andie, this tour takes a more personalized approach. We love the fact that you’re in a luxury vehicle—most likely a GMC Yukon or Cadillac Escalade—and that each group is kept small, most often just 6 or 7 guests, which means more individual attention. Plus, the emphasis on expert guidance ensures you won’t just sip blindly; you’ll learn about the craft, the local scene, and the stories behind each drink.

One thing to consider is that while the tour includes drink samples, additional food and drinks are extra. Also, since this is a VIP-style experience, it’s best suited for those seeking a more relaxed, upscale outing rather than a rowdy party atmosphere.

This tour is ideal for travelers who appreciate quality over quantity, want to explore with knowledgeable locals, and prefer comfort and intimacy over large bus crowds. If you’re curious about Traverse City’s beverage scene and want to experience it in style, this tour might just be perfect.

Key Points

VIP Experience: Smaller groups in a luxury SUV offer a personalized, relaxed atmosphere.
Expert Guides: Guides are passionate and knowledgeable about local beers, spirits, and wines.
Flexible Scheduling: Multiple tour times available to fit your itinerary.
Taste and Shop: Sample drinks at four stops and have the opportunity to purchase merchandise.
Pick-up Convenience: Easy downtown pickup avoids long walks or driving after tastings.
Family-Friendly & Responsible: No drinks allowed in the vehicle; pregnant women are not suitable.

You can check availability for your dates here:

An in-depth look at the Traverse City beverage tour

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The essence of this tour: a bespoke, intimate experience

Unlike the typical party bus or large group outing, this tour offers a semi-private, VIP feel. The vehicle—a luxurious GMC Yukon or Cadillac Escalade—ensures comfort and style. We love how the tour emphasizes quality over quantity, focusing on smaller groups that most likely enjoy their own vehicle, creating a more personal atmosphere.

The cost of $199 per person might seem a bit steep compared to bus tours, but when you factor in the personalized guidance, the premium vehicle, and access to top-tier breweries and distilleries, it offers excellent value. The small group size and expert guides ensure you’re not just a passenger but an active participant in your tasting adventure.

The route and stops: what you can expect

Although specific brewery or distillery names aren’t listed in the data, we know the stops are among Traverse City’s best. Expect to visit four carefully selected venues that showcase local craft brews, spirits, and some wines. Some locations may offer a wine menu, providing a variety of options beyond beer and spirits.

At each stop, you’ll sample drinks based on expert recommendations. The guides, who are passionate about their craft, will share insights that elevate the experience—from brewing techniques to spirit distillation. The included tastings are a generous way to get a real feel for what makes Traverse City’s beverage scene unique.

The guide and their expertise

Tracy, Kyle, and Andie are not just guides—they’re local beverage enthusiasts with extensive knowledge. This means more than just pointing out drinks; they tell stories, answer questions, and suggest hidden gems you might want to explore afterward.

Their background as local residents and their education (UofM and MSU grads) add a layer of authenticity and credibility. Their enthusiasm is contagious, and it helps create an engaging, friendly environment.

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The vehicle and comfort: a step above the rest

Forget about the old, tired school bus or crowded vans. The luxury SUVs are climate-controlled, comfortable, and designed for a smooth ride. This is especially appreciated in Michigan’s changing weather, ensuring you stay comfortable regardless of the season.

Pickup is conveniently located at Hardy Street Parking Structure and other downtown spots. This means you won’t have to walk miles or worry about parking near your hotel after the tour—your guides handle the logistics, making the experience effortless.

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What about the drink samples and purchases?

While the tour includes tastings, you might want to buy bottles, growlers, glasses, or merchandise as souvenirs. Most locations offer these options, and the guides can help you choose or give tips on what to buy.

It’s also worth noting that all drinks in the vehicle are not allowed to avoid spills or disorder, emphasizing the responsible and professional nature of this experience.

Additional considerations: value and nuances

The price of $199 includes the guided tour, transportation, and tastings, but extra food and additional drinks are extra. This allows you to customize your experience if you wish to indulge further.

Since the tour operates in the downtown area and has flexible pickup times, it’s well-suited for those who want to combine their beverage tour with other activities in Traverse City. And for those traveling in a group, the private tour option adds even more customization and exclusivity.

Why this tour is a standout choice

We appreciated how this tour offers a mix of education, comfort, and authentic local flavor. It’s perfect for travelers who want to learn about Traverse City’s beverage scene from passionate guides, enjoy a relaxed atmosphere, and skip the chaos of traditional bus tours.

The focus on small groups and expert guides makes a difference. You’re not just sampling drinks; you’re gaining insight into the craft, the region’s history, and the local culture. The luxury vehicle adds a touch of elegance, making this experience feel special without feeling overly fancy.

Who should consider this tour?

If you’re a traveler who values quality, education, and comfort over party atmospheres, this tour fits perfectly. It’s also ideal if you’re traveling with a small group, want to avoid large bus crowds, or simply prefer the ease of being picked up downtown.

Couples, small groups of friends, or even solo travelers wanting a personalized experience will find this tour engaging and enjoyable. Just be mindful that pregnant women are not suitable for this experience, and any additional food or drink costs are on you.

FAQs

Can I choose a private tour?
Yes, the private group option is available if you prefer a more exclusive experience.

Where do I get picked up?
Pickup is at Hardy Street Parking Structure, near Middlecoast Brewery, or other downtown locations based on your instructions.

Are drinks in the vehicle allowed?
No, drinks are not permitted in the vehicle to ensure safety and cleanliness.

How long does the tour last?
The tour lasts approximately 4.5 hours, with flexible start times depending on availability.

What’s included in the price?
The price covers transportation in a luxury SUV, guided tastings at four stops, and a knowledgeable guide. Additional food and drinks are extra.

Can I buy souvenirs during the tour?
Yes, you’ll have opportunities to purchase glasses, growlers, bottles, and merchandise from the breweries and distilleries visited.

Final thoughts

This NON BUS Traverse City IPA, Beer, Distillery and Wine Tour offers a refreshing alternative to traditional group outings. It combines comfort, expert guidance, and authentic local experiences in a way that feels both special and practical. Whether you’re a craft beverage enthusiast or simply seeking a relaxed, guided day exploring Traverse City’s vibrant scene, this tour delivers.

The focus on quality, small groups, and knowledgeable guides makes it a standout choice for those who value a more genuine and less chaotic experience. It’s especially suited to travelers who appreciate being driven in style, want to learn about local drinks, and enjoy a personalized touch during their visit to Michigan’s wine country.

If your ideal day involves tasting, learning, and relaxing without the hassle of large groups or loud buses, this tour might just become a highlight of your Traverse City trip.