A day in Traverse City tasting some of Michigan’s best wines doesn’t have to involve crowded buses or old-school shuttles. Instead, this NON-BUS VIP Cadillac Escalade Tour offers a personalized, luxurious way to explore the region’s top wineries, all while enjoying the comfort and style of a sleek Cadillac Escalade. With a clear focus on quality over quantity, this 4-5 hour experience costs $119 per person and promises a wine journey that’s both relaxed and memorable.
What we love about this tour is its dedication to authentic experiences—not just pouring wine but sharing expert advice from passionate guides who really know their stuff. Plus, the luxury vehicle makes all the difference when it comes to comfort after a day of tasting. The other highlight? The tour’s flexibility—you can tell your guide which wineries are on your wish list, making the visit truly personal.
On the flip side, since food and bottles are not included in the price, you might find yourself spending a bit more if you plan to buy wine or enjoy a meal at the wineries. Still, considering the quality of the experience and the expert guidance, it’s a small price for a seamless day in wine country.
This tour suits travelers who appreciate personalized service, expert knowledge, and a luxurious ride. It’s perfect for couples or small groups wanting to avoid the chaos of party buses and instead savor their wine journey in style. If you value stunning views, expert recommendations, and a relaxed pace, you’ll find this tour a perfect fit.
Key Points

- Luxury transportation in a Cadillac Escalade provides comfort and style throughout the day.
- Expert guides with extensive wine knowledge elevate the experience beyond just tasting.
- Flexible itinerary allows you to prioritize wineries you’d like to visit.
- Semi-private experience with small groups, ensuring personalized attention.
- Included wine samples add value, with additional purchases available at each stop.
- Ideal for wine enthusiasts seeking a high-end, authentic, and relaxed wine tour.
Exploring the Traverse City Wine Experience in Depth

When planning a visit to Traverse City, one of the region’s biggest draws is undoubtedly its vibrant wine scene. This VIP Cadillac Escalade Tour offers an excellent way to experience it in style, away from the chaos of larger parties or crowded buses. We found it to be a well-balanced mix of comfort, expert guidance, and authentic wine tasting, all wrapped up in a flexible, personalized format.
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The Transportation: Style and Comfort Matter
Unlike traditional wine tours that often rely on party buses or cramped vans, this experience kicks off with a luxury Cadillac Escalade that makes you feel special from the moment you step in. The vehicle is air-conditioned and spacious, giving you plenty of room to relax as you cruise between wineries. For groups over six, a second vehicle (GMC Yukon) ensures everyone stays comfortable and private, adding to the sense of a semi-private, VIP experience.
Traveling in such a vehicle isn’t just about comfort; it sets a tone of quality and exclusivity. We loved the way the vehicle’s sleek interior contrasted with the rustic charm of the wineries. It’s a refreshing change from the usual party bus vibe, especially if you’re looking for a more refined wine-tasting day.
The Itinerary: Well-Selected Stops
The tour includes visits to four carefully chosen wineries and a distillery—a lineup that balances well-known favorites with some hidden gems.
- Hawthorne Vineyards: Our first stop, it’s one of the best in Traverse City, renowned for its reds and whites. Guests often buy flights or bottles here, and some mention that it’s a good place to join the wine club if you’re considering future visits. One reviewer raved about the quality of the wines, saying, “We loved tasting some of the best reds and whites on the peninsula.”
- Chateau Chantal: Perched atop a high point on Old Mission Peninsula, the views here are stunning, and the tasting room offers a chance to buy flights or bottles. The panoramic scenery adds a memorable backdrop that makes sipping wine all the more enjoyable.
- Brys Estate: This is consistently a favorite among guests. One reviewer called it “the reason Brys Estates is in Michigan’s top ten wineries,” praising the “one drink” that seems to be the secret to their success. It’s a spot where you can sample different wines and really get a sense of what the region does well.
- Bonobo Winery: Known for wines you can’t wait to share, Bonobo has a fun, movie-star vibe, fitting for a tour guided by someone formerly associated with Magic Shuttle. Guests describe Bonobo as feeling “like movie stars,” with wines that impress and a friendly, relaxed atmosphere.
- Grand Traverse Bay: A scenic stop outside the wineries, this arm of Lake Michigan offers a chance to admire the water views and snap some photos. While no tasting here, it’s a peaceful break during the tour.
- Bowers Harbor Vineyards: One of the original wineries in the area, it’s established on a historic horse farm. Guests appreciate its long-standing reputation and the chance to sample at a place with deep roots in the region.
The Guides: Knowledgeable and Friendly
One of the recurring themes in reviews is how guides like Mike elevate the experience. Guests praise guides for their knowledge, friendliness, and responsiveness. As one reviewer put it, “Mike was knowledgeable, friendly, and immediately responsive to questions I had by text before the tour.” This level of personal attention and expertise makes a big difference, especially if you’re eager to learn about the wines and region.
The Experience: Authentic, Relaxed, and Personalized
What sets this tour apart is its focus on authenticity. It’s not about rushing through stops or filling a bus with as many people as possible. Instead, it’s about savoring each winery, enjoying the scenery, and getting tailored wine recommendations. The small group size (max 12) and semi-private setup mean you won’t get lost in the crowd.
Guests often mention how relaxing and fun the day was, with descriptions like “Fun and easy!” and “First class all the way.” The included wine samples give you a taste of each winery’s best offerings — and, if you wish, you can buy bottles or join wine clubs for more.
For broader city exploration in Traverse City, we've covered these other tours
- Flying Dress Photo Shoot Traverse City & Surrounding Areas
- NON BUS Traverse City VIP Brewery Distillery Wine Tour
- NON BUS Traverse City Old Mission Peninsula 4 Winery Tour
- NON BUS White Wine Lover Old Mission Traverse City Wine Tour
- NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
- NON BUS Traverse City Hard Cider & Beer Lovers Tour
Price and Value
At $119 per person, the tour offers excellent value considering the luxury vehicle, expert guides, and visits to four wineries. The inclusion of wine samples adds to the value, though drinks, food, and bottles are extra at each stop. It’s important to note that this isn’t just transportation; it’s an expert-led tasting experience.
Many reviews highlight the personalized service as worth the cost. Compared to larger, less intimate tours, this one feels like an indulgence, but one that’s justified by the quality of the experience and the guidance.
Who Will Enjoy This Tour?
If you’re a wine connoisseur or enthusiast looking for a relaxed, high-end experience, this tour hits the mark. It’s ideal for couples, small groups, or friends wanting to enjoy Traverse City’s wineries in style. You should appreciate expert advice and stunning scenery, and be comfortable spending a few extra dollars on tastings and potential purchases.
Final Thoughts

This VIP Cadillac Escalade Wine Tour offers a genuine, upscale way to experience Traverse City’s best wineries. The combination of luxury transportation, knowledgeable guides, and flexible itineraries makes it stand out from more traditional, bus-based tours. It’s perfect for travelers who want a more personal and refined wine journey, free from the crowds and chaos.
The tour’s focus on authentic experiences—whether it’s tasting at top wineries like Brys and Bowers Harbor or enjoying scenic views of Grand Traverse Bay—means you’ll leave with not just bottles but also memories of a relaxing, fun day. The small-group setting ensures personalized attention, making you feel more like a guest than just a number.
If you’re seeking a comfortable, informative, and classy way to explore Michigan’s wine country, this tour should be on your shortlist. Just plan ahead, bring some extra cash for bottles, and prepare for a day of delicious wines, stunning views, and expert storytelling.
FAQs
- What is the duration of the tour?
The tour lasts approximately 4 to 5 hours, giving you plenty of time to enjoy each winery at a relaxed pace. -
Are food and bottles included?
No, food, tastings (beyond samples), and bottles are extra. You can purchase wine at each stop or bring your own snacks if allowed. -
Can I customize the wineries visited?
Yes, the guide is flexible and can accommodate your preferred wineries if you let them know beforehand. -
What size is the group?
The maximum is 12 travelers, making for an intimate and personalized experience. -
Is pickup available?
Yes, pickup and drop-off are offered in downtown Traverse City and some hotels nearby. -
Is this tour suitable for all ages?
This tour is geared toward adults of legal drinking age who appreciate wine and comfortable travel. It’s not suitable for children or minors.
Whether you’re a seasoned wine lover or just looking to enjoy Traverse City’s scenic beauty in style, this VIP Cadillac Escalade tour offers an authentic, relaxed, and memorable experience.
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