A Day in Tequila: Exploring Mexico’s Spirit and Charm
If you’re heading to Guadalajara and craving an authentic experience of Mexico’s most famous spirit, this Private Full-Day Tour to Tequila Pueblo Mágico offers a balanced mix of fascinating visits, picturesque views, and local flavor. For $130 per person, you’ll spend about 6 to 7 hours immersed in tequila-making culture, from agave fields to traditional distilleries, all with private transport and a knowledgeable guide—often Jesús, or Nigel, who are praised for their warmth and expertise.
What we love about this tour is how it combines educational insights into the tequila process with stunning photo opportunities—from barrels in the distilleries to the swing at Mirador del Tequila. Plus, the visit to the charming Pueblo Mágico offers free time to soak in the atmosphere, shop for crafts, or simply watch locals go about their day. A potential consideration is that the tour involves some walking and standing, so it’s best suited for those with moderate physical fitness.
This experience suits travelers who appreciate authentic, off-the-beaten-path adventures, love tasting regional foods, and want a hassle-free way to explore Tequila’s highlights in a single day. Whether you’re a tequila enthusiast or just curious about Mexico’s iconic drink, you’ll find plenty to love here.
Key Points

- Comprehensive Itinerary: Visits to two distinct tequila distilleries, the Pueblo Mágico, Mirador del Tequila, and the Cantaro el Güero.
- Private Transportation: Ensures comfort, flexibility, and personalized attention.
- Expert Guides: Knowledgeable guides provide insights in English or Spanish, making the experience approachable.
- Includes Alcoholic Beverages: Tasting at the factories and the famous Cantaritos el Güero.
- Flexible Stops: You can explore at your own pace, with stops anytime throughout the day.
- Value for Money: All entrance fees included, with options for group discounts.
Exploring the Itinerary in Detail

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Visiting Tequila Tres Mujeres
The tour begins with a visit to Tequila Tres Mujeres, where we get a behind-the-scenes look at how tequila is crafted. This spot isn’t just a factory; it’s a place where tradition meets production. We loved how the guide explained the entire process, from agave harvesting to fermentation and distillation. The barrels on-site offer fantastic photo opportunities, letting you capture the essence of tequila aging. Expect to spend about an hour here, with entrance included.
Discovering TEQUILA SELECTO DE AMATITAN
Next, we head to Selecto, one of the few remaining distilleries that still produce artisanal and industrial tequila. This stop provides a guided tour of the facilities, where we learned about both traditional methods and modern techniques. The tasting experience here is particularly appreciated—sampling tequila, liquors, and creams produced within the same distillery. Some reviews mention that this visit offers a deeper understanding of the different styles of tequila, from artisanal to industrial, which can be quite enlightening for enthusiasts. Expect another hour, with entrance fees covered.
Free Time in Tequila Pueblo Mágico
The highlight for many travelers is the free time in the Pueblo Mágico of Tequila itself. Here, you can stroll through the main square, snap photos of colorful portals, or shop for local crafts and, of course, more tequila. One reviewer mentioned, “We had a private tour; only my husband and I with an amazing guide. Nigel was informative, funny and a pleasure to travel with.” This part of the tour allows you to soak in the local ambiance at your own pace for about two hours, free of charge.
Mirador del Tequila and the Extreme Swing
A visit to the Mirador del Tequila offers breathtaking views and a bit of adrenaline. The swing is a perfect spot for those iconic photos, and the panoramic scenery makes it worthwhile. The guide often encourages photos, and many travelers say the views here are some of the best of the day. Expect about an hour, including time to enjoy the swing and take plenty of pictures.
While in Guadalajara, here are other experiences we've covered
- Tlaquepaque and Tonala Private Full-Day Tour
- Full-Day Tour in Tequila factory and Cantaritos el Gúero
- Private Full Day Tour in Los Guachimontones
- Tapalpa Tour: Full-day Mountains Private Experience
- Tequila and Guachimontones Full Day Private Tour
- Full Day Tour to Tequila and Amatitan with Fun and Culture
Cantaritos el Güero
Your tour concludes with a visit to Cantaritos el Güero, renowned for its traditional tequila preparations. This spot is praised for serving the best cantaritos (a regional tequila cocktail served in a clay cup). Many reviews highlight the friendly staff and delicious drinks, which serve as a perfect finish to the day. This last stop lasts about an hour, and drinks are included, though souvenirs are extra.
Practical Details and Tips
Transportation is a major plus—air-conditioned private vehicles whisk you between stops, ensuring a comfortable experience that feels tailored to your schedule. The tour starts at 10 a.m., giving you a relaxed morning and plenty of time to explore without feeling rushed.
While food is not included, there are ample opportunities to enjoy local Mexican delicacies during free time in Tequila. Be aware that alcoholic beverages are included at the distilleries and at Cantaritos el Güero, making this a true tasting tour for those of legal drinking age. Souvenirs are not included, but you’ll find many shops selling tequila bottles and crafts—perfect for keepsakes or gifts.
The tour is designed for those with moderate physical fitness, as there’s some walking and standing involved, especially around the Pueblo Mágico and Mirador. It’s a private tour, meaning only your group will participate, which keeps things flexible and intimate—something many reviewers appreciated.
Authentic Experiences and What Travelers Say

Reviewers rave about the guides, with comments like, “Jesus is very knowledgeable and educated us on the process of making tequila,” and “Nigel was informative, funny and a pleasure to travel with.” Many mention the stunning views and how the tour exceeds expectations for its value and personalized attention.
Travelers also highlight the delicious food and drinks, noting that the stops at the distilleries and Cantaritos el Güero offer some of the best tequila tastings and regional flavors. A common theme is the tour’s flexibility—reviewers appreciate being able to skip certain stops or spend more time in particular spots.
Final Thoughts: Is This Tour Right for You?

If you’re looking for a comprehensive, flexible, and authentic look at tequila production paired with the charm of Tequila’s main square, this tour checks all the boxes. It’s especially suited for those who enjoy learning from friendly guides, love taking photos of scenic vistas, and want a taste of local Mexican culture without the hassle of planning each detail.
This experience offers great value—all entrance fees and tastings are included, and the private transport means no waiting or crowded groups. It’s perfect for couples, small groups, or anyone wanting a personalized day trip that combines education, fun, and beautiful scenery.
However, if you’re not comfortable with walking or standing for a few hours, or if you prefer a tour that includes meals, you might want to consider other options or be prepared to bring some snacks.
FAQs

How long is the tour?
The tour lasts approximately 6 to 7 hours, starting at 10 a.m., including all stops and free time.
Are food and drinks included?
Food is not included, but alcoholic beverages such as tequila tastings at the distilleries and the cantaritos at the end are included.
Is transportation private?
Yes, you’ll travel in an air-conditioned private vehicle, providing a comfortable and flexible experience.
Can I customize the stops?
Yes, stops can be made at your convenience during the tour, making it adaptable to your interests.
Is this tour suitable for children?
It’s best for travelers with moderate physical fitness, and alcohol consumption is part of the experience, so it may not be suitable for young children.
What is the meeting point?
The tour starts at 10 a.m., with pickup offered from your location or a designated meeting point, near public transportation.
Are guides bilingual?
Guides speak in English or Spanish, depending on your preference, ensuring clear explanations and local insights.
Can I buy tequila to take home?
Yes, you can purchase tequila and craft goods during your free time in Tequila.
What if the weather is bad?
The tour requires good weather; if canceled due to rain or storms, you’ll be offered a different date or full refund.
How far in advance should I book?
On average, travelers book about 22 days ahead, especially during peak seasons.
In summary, this private tour to Tequila Pueblo Mágico delivers a lively, educational, and scenic experience. It’s a perfect way to explore the heart of Mexico’s tequila-making tradition while enjoying the beauty of Tequila’s town center and surrounding landscapes. Whether you’re a tequila aficionado or a curious traveler, you’ll come away with memorable photos, new knowledge, and a deeper appreciation of this iconic Mexican drink.
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