A Genuine Taste of Jalisco: Private Tasting Tour at Hacienda de Oro in Amatitan
If you’re looking for a straightforward yet memorable way to explore Mexico’s most famous spirit, this Private Tasting Tour at Hacienda de Oro in Amatitan offers an engaging peek behind the scenes of tequila-making. For just $25 per person, you’ll spend roughly 2 to 2.5 hours with knowledgeable guides who walk you through each step of the process, from raw agave to glass in hand, all set in a charming hacienda deep in Jalisco’s heartland.
What we love about this experience is the personalized attention you get on a private tour—no crowds, just your group and expert guides who clearly love sharing their craft. The interactive tasting is another highlight—it’s not just sipping but learning to identify what makes a good tequila, and how to taste it properly. Plus, the chance to see tequila production up close adds a tangible, authentic touch that many larger tours don’t offer.
A potential downside is that transportation isn’t included, so you’ll need to arrange your own way to the meeting point in Amatitan, which might be less convenient if you’re relying on public transit or staying in Guadalajara. Still, for lovers of spirits, craft, and cultural authenticity, this tour hits the right notes. It’s especially ideal for those who appreciate expert-guided experiences and want to deepen their understanding of tequila beyond just drinking it.
This experience suits travelers who crave hands-on learning, intimate settings, and a genuine connection to Mexico’s tequila heritage. If you enjoy tasting spirits with knowledgeable guides and appreciate a quiet, focused environment, you’ll find this tour rewarding.
Key Points

- Personalized Experience: Only your group participates, ensuring a private, tailored visit.
- Expert Guides: Knowledgeable, friendly guides who explain each step of the process clearly.
- Authentic Setting: Visits to a working tequila hacienda, not a touristy show.
- Interactive Tasting: Learn how to taste tequila correctly and distinguish quality.
- Affordable Value: At $25, it offers a focused, educational experience for tequila lovers.
- No Transport Included: You’ll need to arrange your own way to the meeting point.
A Deep Dive into the Hacienda de Oro Experience

Prefer personalized experiences? Here are other private options we've covered in Guadalajara
The Location and What You Can Expect
The tour begins at the Tequila Hacienda de Oro in Amatitan, a town renowned for its tequila heritage. The meeting point is conveniently located at Lázaro Cárdenas 26, a spot accessible by public transportation and near other local attractions. From the start, you’re greeted by guides who are well-versed in the tequila-making process, eager to share their knowledge with clarity and patience.
The tour lasts about 2 hours 30 minutes, giving ample time to explore each stage of tequila production. What’s special here is the interactive nature—you’re not just observing but actively participating, making this a memorable, hands-on experience.
Step-by-Step Tequila Production
Your guides will walk you through the entire process—from harvesting agave, explaining the different types of agave used, to cooking, fermentation, distillation, and finally bottling. Each step is explained in simple terms but with enough detail to satisfy curious minds.
One of the highlights, according to reviews, is the explanation of organoleptic characteristics—learning how to distinguish a good tequila based on smell, taste, and appearance. Luis_S, a past participant, mentioned, “Guide was very knowledgeable and friendly, explained everything, definitely recommend, showed us how to taste and drink tequila.”
Seeing the actual distillation process and hearing about traditional methods gives you a better appreciation of the craftsmanship involved. This authentic setting allows you to engage directly with local tequila makers, rather than a generic commercial operation.
The Tasting Experience
After the production overview, the real fun begins: the guided tequila tasting. You’ll sample several varieties of tequila, accompanied by carefully chosen pairings that enhance the flavors. This isn’t just about getting drunk; it’s about refining your palate and understanding what makes a tequila exceptional.
The tasting is described as “an incredible experience,” with guides helping you identify the subtle differences in aroma and flavor profiles. The review mentions, “showed us how to taste and drink tequila,” which emphasizes the education aspect—perfect for those new to spirits or aficionados wanting to sharpen their senses.
Additional Considerations
While the tour offers a rich, educational experience, it’s worth noting that private transportation isn’t included. If you’re staying in Guadalajara, you’ll need to plan your way to Amatitan, which is a short drive but may require a taxi or car rental. Most travelers find the cost worthwhile for the personalized attention, especially when compared to larger, less intimate tours.
Also, since this is a private activity, it’s flexible and can be tailored slightly if needed, making it suitable for small groups, couples, or even a solo enthusiast eager to learn.
Keen to taste more of Guadalajara? We've looked into these other food and drink experiences
Who Is This Tour Best For?
This tour appeals most to spirits connoisseurs, curious travelers eager to learn about tequila’s roots, and those who appreciate expert guides. It’s perfect for those who prefer a relaxed, focused environment to deepen their knowledge rather than a large, commercial presentation.
If you’re traveling with friends or a partner who wants an authentic, insightful experience rather than just a tasting at a bar, this private tour is a great choice.
Final Thoughts
For a modest investment of $25, the Private Tasting Tour at Hacienda de Oro offers an authentic glimpse into tequila production, guided by friendly experts who genuinely enjoy sharing their craft. The interactive nature and personalized attention make it stand out from larger, more impersonal tours.
It’s ideally suited for those who want to understand the complexities of tequila—not just sip it—and appreciate the cultural significance behind each glass. Whether you’re a casual drinker or a dedicated spirits enthusiast, this experience provides solid value and memorable insights into Mexico’s most iconic export.
While planning your visit, remember to arrange transportation ahead of time, as this isn’t included. If you’re in the Guadalajara area and looking for a meaningful, educational activity that’s off the beaten path, this tour is a genuine treat.
In all, it’s a well-balanced experience that combines authentic production, expert guidance, and quality tasting—a perfect way to deepen your appreciation of tequila in the company of passionate locals.
FAQ

Is transportation included in the tour?
No, transportation is not included. You will need to arrange your own way to the meeting point in Amatitan.
How long does the tour last?
The experience lasts approximately 2 to 2.5 hours.
What’s included in the price?
Your fee covers the guided tour, the tequila tasting, and a pairing designed to enhance the flavors.
Can I cancel the tour?
Yes, you can cancel for free up to 24 hours in advance for a full refund.
Is this tour suitable for children?
No, since it involves alcoholic beverages, it’s only for adults.
Are service animals allowed?
Yes, service animals are permitted.
What language is the tour conducted in?
While not explicitly stated, guides are generally proficient in Spanish and likely can accommodate English speakers.
How accessible is the location?
It’s near public transportation, making it accessible for most travelers.
Is it a group or private experience?
This is a private tour, meaning only your group will participate.
Would this experience be good for a first-time tequila drinker?
Absolutely. The guides show you how to taste and evaluate tequila, making it suitable for beginners and connoisseurs alike.
This tour is a charming, educational dive into the world of tequila, perfect for those who want to move beyond the typical bar experience and connect with Mexico’s spirit at its source.
More Food & Drink Experiences in Guadalajara
- Agave drinks: Pulque, Raicilla, and Mezcal tasting in Guadalajara
- Architecture of Luis Barragan Walking Tour with Street Food
- Guadalajara Full Day All Inclusive Food and CultureTour
- Colonia Americana Architecture and Beer Walking Tour
- Authentic Mexican Cooking & Tequila tasting experience-Casa Humo
- Full Day in Tequila with Tasting and party in Cantaritos
More Tours in Guadalajara
More Tour Reviews in Guadalajara
- Private night tour through the Cantinas of Guadalajara
- Chapala Lake and Ajijic from Guadalajara
- Escape Room in Guadalajara: Central Bank Robbery
- Full Day Tour in Finca Estramancia Vineyard with stop in Chapala
- Private Adventure to El Tequileño Distillery and visit to Tequila
- Private Transfer from Guadalajara to Morelia
More Guadalajara experiences we've covered
- Private night tour through the Cantinas of Guadalajara
- Chapala Lake and Ajijic from Guadalajara
- Escape Room in Guadalajara: Central Bank Robbery
- Full Day Tour in Finca Estramancia Vineyard with stop in Chapala
- Private Adventure to El Tequileño Distillery and visit to Tequila
- Private Transfer from Guadalajara to Morelia
- Enjoy a full day on the Tequila and Amatitan route
- Private Tequila Tour
- Guadalajara Airport (GDL) to Guadalajara hotels – Round-Trip Private Transfer
- Private Transfer Guadalajara Airport GDL to Guadalajara City
- Private gastronomic tour Seafood & Drinks – All incluided
- Guachimontones and Tequila Tour
