Traverse City Winery or Brewery Private Tour: A Perfect Half-Day Escape
If you’re looking to explore Traverse City’s vibrant wine and craft beer scene without the hassle of driving, this private tour offers a fantastic way to indulge. For $699.99 per group (up to 14 people), you get a flexible, four-hour journey that visits up to four top-rated wineries or breweries. Led by a knowledgeable guide in a private, air-conditioned vehicle, this is a relaxed but immersive way to discover the region’s best offerings.
What we love most about this experience is its complete customization—your group chooses the stops after booking, ensuring a tailored journey. Plus, the guide handles navigation, allowing everyone to sit back, sip, and enjoy the scenery. A second highlight is the opportunity to explore some of the most acclaimed wineries and breweries in Old Mission or Leelanau, with plenty of time to savor drinks at each venue.
One thing to keep in mind is that alcoholic beverages and food are not included, so you’ll want to bring your own drinks and snacks (the vehicle has a cooler). Also, with a reserved group size, it’s ideal for those who want a more intimate, exclusive experience—perfect for celebrations like birthdays or special get-togethers. If you’re a wine or craft beer enthusiast or simply want a relaxed, guided tasting tour, this outing is likely to fit the bill.
Key Points

- Fully Customizable Stops: You choose your venues, making each trip unique.
 - Private, Air-Conditioned Transport: Comfortable travel catered to your group.
 - Flexible Timing: Start times are up to you, fitting your schedule.
 - Includes Up to Four Stops: Top-rated wineries or breweries in the area.
 - Ideal for Celebrations: Perfect for birthdays, groups, or special occasions.
 - No Food or Drinks Included: Bring your own, as the vehicle has a cooler.
 
A Detailed Look at the Experience

This Traverse City private tour is a flexible delight that couples the comfort of private transportation with the excitement of discovering local wine and beer gems. The four-hour timeframe strikes a good balance—long enough to visit four venues, but not so lengthy that it becomes tiring. It’s especially appealing because you get to pick the starting time and stops, giving your group control over the pace and focus.
If wine interests you, we've examined these other wine experiences in Traverse City
The Itinerary: How It Works
Your tour begins at the Traverse City Tourism Visitor Center, where you and your guide will finalize your stops. You have two main areas to choose from: Old Mission Wineries or Leelanau Wineries, with plenty of well-known options in each.
Old Mission Wineries include celebrated names like Bowers Harbor, Brys Estate, Chateau Grand Traverse, and Mari Vineyards. These spots are known for their scenic settings, often with views of vineyards or the water, and offer a variety of wines—reds, whites, and sometimes sparkling options.
Leelanau Wineries such as 45 North, Chateau de Leelanau, and Green Bird Cellars are equally charming and often feature innovative blends and beautiful vineyard landscapes.
If you prefer craft beer, the same stops could be breweries, depending on your preference. The guide’s role is to facilitate your selections, ensuring each stop offers a worthwhile experience—whether tasting, exploring, or just soaking in the views.
What to Expect at Each Stop
Expect to spend approximately 45 minutes at each location, which generally includes a tasting (though tastings are at your own expense), exploring, and perhaps some light conversation with staff. One reviewer noted, “Ken was fantastic. We just sat back and enjoyed the ride, wine, and scenery,” highlighting how the guided format lets you relax without logistical worries.
We loved the way guides like Carol and Aaron are praised for their attentiveness and flexibility—making the experience feel personalized rather than cookie-cutter. Their local knowledge can be invaluable in helping you navigate the options and learn about the region.
Why This Tour Shines
The private nature of this tour means your group avoids the crowded, noisy settings often found in larger tours. The air-conditioned vehicle is a big plus, especially during warmer months, and having a cooler on board means you can bring your favorite beverages to enjoy along the way—adding a personal touch.
Another aspect that shines through reviews is the scenic beauty. Traverse City and its surrounding vineyards and breweries are visually stunning, often with water views or rolling hills. This backdrop enhances the tasting experience, making each stop more memorable.
Potential Drawbacks
A potential consideration is the time at each venue—about 45 minutes—which some might find a little rushed if they wish to linger longer over tastings or explore more thoroughly. Also, as alcohol and food are not included, it’s wise to plan ahead if you want to enjoy full tastings or pairings.
Lastly, the non-refundable policy means you should be certain of your plans before booking, but the flexibility in timing and stops makes this easier to customize for your needs.
For broader city exploration in Traverse City, we've covered these other tours
- Flying Dress Photo Shoot Traverse City & Surrounding Areas
 - NON BUS Traverse City VIP Brewery Distillery Wine Tour
 - NON BUS Traverse City Old Mission Peninsula 4 Winery Tour
 - NON BUS White Wine Lover Old Mission Traverse City Wine Tour
 - NON BUS GIRLS TRIP Traverse City Old Mission Wine Tour
 - NON BUS Traverse City Hard Cider & Beer Lovers Tour
 
Who Is This Tour Best For?

This experience is ideal for groups celebrating special occasions—birthdays, reunions, or just a fun day out. The tailored stops and private setting appeal to those who prefer a more intimate and personalized outing. It also suits wine or beer enthusiasts eager to explore Traverse City’s top spots without the stress of driving. Lastly, if you value scenic drives and a relaxed pace, this tour offers a perfect blend of indulgence and comfort.
Frequently Asked Questions
Can I choose my stops?
Yes, once you book, your group can select your preferred wineries or breweries. If you don’t specify, the operator will choose locations on your behalf.
How long does the tour last?
The experience lasts approximately 4 hours, which includes up to four stops, travel time, and breaks.
Are tastings included in the price?
No, tastings, drinks, and snacks are not included, but the vehicle has a cooler so you can bring your own beverages.
Is food available during the tour?
Food and snacks are not included, though you may bring your own. Some stops might offer food options, but that’s outside the tour’s scope.
What is the group size?
Up to 14 people, making it ideal for small groups seeking a private experience.
Is this tour suitable for all travelers?
Most travelers can participate, and service animals are allowed. It’s a great option for those who prefer guided, private tours over crowded group trips.
Where does the tour start and end?
It begins at the Civic Center in Traverse City and concludes there as well.
Can I customize the start time?
Yes, you can choose your preferred start time to fit your schedule.
What is the cancellation policy?
This experience is non-refundable and cannot be changed once booked, so plan accordingly.
Final Thoughts

This private Traverse City wine or brewery tour offers a relaxed, customizable way to explore the region’s best producers without the hassle of self-driving. The combination of flexible stops, knowledgeable guides, and scenic settings makes it a superb choice for groups wanting an intimate, enjoyable tasting experience.
It’s perfect for those celebrating special occasions, or simply anyone eager to unwind, sip, and take in the stunning Michigan scenery. While it’s wise to bring your own drinks and keep in mind the time limits at each stop, the overall value—especially in terms of comfort, privacy, and personal attention—stands out.
Whether you’re a seasoned wine connoisseur, a craft beer enthusiast, or a curious traveler, this tour promises a memorable taste of Traverse City’s vibrant beverage scene with the ease of a guided, private experience.
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