Experience the Authentic Flavors of Korean Rice Wine in Seoul
Nestled in a small specialty rice wine shop near Hapjeong Station, this Rice Wine Tasting with a Korean liquor sommelier offers a rare chance to go beyond the typical bottle of soju. For $42.14 per person, you’ll spend about 1 hour and 20 minutes sampling some of Korea’s finest and least known Makgeolli and Soju, guided by Jay, a knowledgeable Korean liquor sommelier, and Sam, a certified Korean alcohol brewer.
Two things we particularly love about this experience are: First, the opportunity to taste **small-batch, local-made Makgeolli that you wouldn’t easily find in the city. Second, the hosts’ passion and detailed storytelling make the tasting both fun and educational. A possible consideration is that the tour is relatively short, so it’s best suited for those with a genuine interest in Korean alcohol rather than casual drinkers looking for a party atmosphere.
This tour is perfect for curious travelers who want to explore Korea’s lesser-known alcoholic beverages, learn about its cultural significance, and taste some truly authentic products. It also works well if you’re interested in a laid-back, intimate setting that emphasizes quality over quantity and offers real insight into Korea’s rice wine traditions.
Key Points

- Authentic Tasting Experience: Sample rare and high-quality Makgeolli from small local producers.
- Expert Guidance: Led by a Korean liquor sommelier and a certified brewer, providing in-depth stories and context.
- Convenient Location: Set in a cozy shop near Hapjeong Station, easily accessible via public transit.
- Educational Value: Gain a deeper understanding of Korea’s rice wine history, production, and cultural importance.
- Intimate Group Size: Limited to 10 travelers, ensuring personalized attention and conversation.
- Food and Drinks: While primarily a tasting, the hosts’ stories and the wines themselves make for a memorable cultural experience.
A Deep Dive into the Seoul Rice Wine Experience
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The Setting and Its Charm
The tour takes place in a hidden backroom of a small, specialized rice wine shop. This cozy space is a stark contrast to Seoul’s bustling streets, offering a quiet, almost secretive ambiance perfect for savoring rice wines. It’s a location that feels both personal and authentic, helping you relax and focus on the flavors and stories being shared.
The Guides: Passionate and Well-Informed
Jay and Sam are more than just hosts—they are passionate about Korean alcohol, eager to share their knowledge. As one reviewer put it, “Sam gave us a varied tasting with good stories and information,” highlighting how their storytelling adds flavor to the experience. You’ll learn how Makgeolli is made, its regional variations, and why it’s so embedded in Korean culture.
What You Get to Taste
Expect to sample a curated selection of the finest and rarest Makgeollis from across Korea. Many bottles come from small, local producers, often hard to find outside Korea, giving you a chance to taste the difference that craftsmanship makes. The hosts also introduce you to Soju, including a special distillery with 400 years of family history—another highlight for those interested in Korea’s spirits.
The Quality and Range of Wines
According to reviews, the wines are “amazing,” with one guest noting that “the wines are amazing, and so was the cocktail.” The tasting isn’t just about drinking; it’s about appreciating the craftsmanship and cultural significance behind each bottle. You’ll learn what makes Makgeolli unique—its unfiltered, cloudy appearance, its fermentation process, and its versatility in Korean cuisine.
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The Educational Aspect
One of the most appreciated elements was the ability to learn about Korea’s alcohol traditions and regional differences. As one reviewer said, “I learned a lot about Makgeolli and its fascinating history,” which suggests that this isn’t just a tasting but an informative experience that deepens your appreciation for Korea’s cultural heritage.
The Group Size and Atmosphere
Limited to just ten participants, the experience remains intimate, allowing for personalized questions and lively discussion. The guides are praised for speaking perfect English and providing a welcoming environment that encourages curiosity and conversation.
Practical Details and Value
While the price of $42.14 might seem modest, the real value lies in access to rare products, expert guidance, and an enriching cultural experience. The tasting provides a behind-the-scenes look at Korea’s rice wine scene, making it well worth the investment for those with an interest in food, drink, or Korean culture.
Accessibility and Logistics
The tour starts at 5:00 pm in the shop at Sool Society, located conveniently near public transportation. The process is straightforward—once booked, you’ll receive a mobile ticket, and the small group ensures a relaxed, unhurried experience. As it is an outdoor activity, check the weather, as poor conditions might lead to cancellation or rescheduling.
Who Will Love This Tour?

This tasting suits those who are genuinely curious about Korea’s lesser-known beverages, especially Makgeolli and traditional spirits. Food lovers interested in the cultural stories behind their drinks will find this especially rewarding. It’s also perfect for travelers seeking a personalized, authentic experience rather than a large-group tour. If you enjoy learning about local traditions and tasting unique flavors, this tour will be a highlight of your Seoul trip.
FAQs

Is the tour suitable for non-drinkers?
No, this experience is only for adults (born in 2005 or earlier). It’s focused on tasting alcoholic beverages, so it’s best suited for those comfortable with alcohol.
How long does the tour last?
The tasting lasts about 1 hour and 20 minutes, making it a manageable afternoon or evening activity.
Where does the tour start and end?
It begins and ends at Sool Society, located in a mall connected to Hapjeong Station, making it easy to reach by public transportation.
Can I buy bottles during the tour?
Yes, many reviewers noted they were able to purchase the wines to take home, adding value to the experience.
Is this experience available for private groups?
Yes, the host offers private bookings and can customize the tasting for special events or groups—just contact via WhatsApp.
What about weather considerations?
Since it’s held indoors, weather isn’t typically a concern, but if there’s poor weather, the host might reschedule or offer a different date.
Is the price justified?
Considering the high quality of rare Makgeolli, expert guidance, and the intimate setting, most find the price quite reasonable for the value received.
How many people are in each group?
The group is limited to a maximum of 10 travelers, ensuring personalized attention.
Do I need prior knowledge of Korean alcohol?
No, the hosts are welcoming to all levels of familiarity, and the storytelling makes complex topics accessible.
Final Thoughts

For those looking to deepen their understanding of Korean culture through its beverages, this rice wine tasting offers an authentic, educational, and flavorful journey. It’s an ideal activity for curious travelers who appreciate craft, history, and good company. Whether you’re a wine connoisseur or simply interested in Korea’s rich traditions, you’ll leave with a new appreciation for Makgeolli and Soju—and a few bottles to bring home if you wish.
If you want a genuine taste of Korea’s rice wine scene, this tour balances expert guidance with approachable flavors in a cozy setting. It’s a hands-on cultural experience that leaves you with meaningful stories and memorable flavors—perfect for a relaxed evening in Seoul.
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