Rick’s Café and Seven Mile Beach Private Tour Negril Jamaica offers an ideal way to experience Jamaica’s west coast highlights in one day. For $120 per person, you’ll spend about 5 to 6 hours exploring the legendary Seven Mile Beach and the iconic Ricks Café. The tour includes private transportation, air conditioning, bottled water, and Red Stripe beer — making it a relaxed, personalized adventure.
Two things we particularly love about this tour: first, the close-up experience of Seven Mile Beach’s powdery sands and clear waters, perfect for swimming, lounging, or water sports. Second, the spectacular sunset at Ricks Café, which provides a lively atmosphere with reggae music and daring cliff divers.
A possible consideration is that the tour’s focus on relaxation and scenery means it may not suit travelers looking for extensive history or adventure activities. It’s best for those who want a laid-back, scenic, and culturally rich day that’s flexible and intimate. Perfect for couples, families, or small groups wanting authentic Jamaica without the hassle of planning every detail.
Key Points

- Balanced itinerary combining beach relaxation and iconic sightseeing
- Private transportation offers comfort and flexibility
- Stunning sunset views at Ricks Café make for a memorable ending
- Authentic local experience with lively music and daring cliff dives
- Ideal for small groups, couples, or families seeking a personalized day
- Affordable value including drinks and scenic highlights
An In-Depth Look at the Tour Experience
.jpg)
When you book this private tour from Montego Bay, you’re signing up for a carefully curated taste of Jamaica’s stunning west coast. The attraction is straightforward but packed with memorable moments. We found it to be a wonderful balance of beachside leisure and cultural spectacle, avoiding the usual tourist traps.
Prefer personalized experiences? Here are other private options we've covered in Montego Bay
Starting with Seven Mile Beach
The tour kicks off with a trip to Seven Mile Beach, an area famous for its soft white sand and turquoise waters that stretch along Negril’s coast. The journey is smooth thanks to the private, air-conditioned vehicle, which keeps you comfortable and relaxed. We appreciated the timing — about two hours — which was enough to soak up the sun, take a dip, or explore the local shops and beach bars without feeling rushed.
As one reviewer noted, “Seven mile beach was an amazing day trip! Our driver George was the icing on the cake… he kept the good vibes going.” The laid-back spirit of this beach is contagious, and it’s easy to see why it’s considered one of the Caribbean’s best. You can swim in the crystal-clear waters, lounge on the sand, or try some water sports if that’s your thing — all at your own pace.
The Scenic Drive and Stopovers
One of the perks of this private tour is the flexibility. Your driver, George, was praised for being friendly, punctual, and knowledgeable—crucial qualities when you’re navigating Jamaica’s lively roads. As reviews suggest, he also made stops at a couple of places along the way without extra charge, adding to the feeling of a personalized experience.
Sunset at Ricks Café
The highlight of the tour is Ricks Café, perched on dramatic seaside cliffs. As the afternoon turns into evening, you’ll arrive just in time to witness one of the Caribbean’s most famous sunsets. The scene is lively — with reggae music, drinks in hand, and people daring each other to leap from the cliffs into the sea. The atmosphere is fun and energetic, with a view that’s truly breathtaking.
Reviewers rave about Ricks Café’s spectacular sunset views, describing it as “the most beautiful sunsets,” and noting that “the cliff divers and the live reggae music create an unforgettable vibe.” It’s a perfect spot to relax, enjoy the scenery, and perhaps join in the fun if you’re feeling daring.
What’s Included and What to Consider
This tour includes private transportation, bottled water, and Red Stripe beer, making it both practical and enjoyable. Food and alcohol are available for purchase, giving you the option to tailor your experience without feeling pressured.
A word of caution: since lunch and additional drinks aren’t included, you might want to bring snacks or plan to buy food at either stop. Also, the duration is flexible but generally around six hours, so keep that in mind if you have other plans later in the day.
- Montego Bay: Day Trip with Zipline, ATV, and Horseback Ride
- Montego Bay Highlight and Shopping Tour With Bamboo River Rafting
- Dunn’s River Falls and Horseback Riding Tour from Montego Bay
- ATV and Bamboo Rafting Adventure with Pick Up from Montego Bay
- Dunn’s River Falls & Blue Hole Combo Tour from Montego Bay
- Transfer Service, Sangster MBJ Airport From/To Iberostar zone
Why This Tour Offers Great Value
.jpg)
At $120 per person, you’re paying for a personalized, all-in-one day that combines relaxation, stunning scenery, and local culture. The inclusion of private transportation ensures comfort and the ability to customize your stops, which adds significant value compared to larger, less flexible group tours.
Authentic Experiences in a Comfortable Setting
Traveling with a private guide means you’ll receive tailored attention, quick access to the best viewpoints, and the freedom to linger or move on as you wish. As one review states, “George was friendly and an amazing driver,” emphasizing the importance of good local guides in making the day smooth and enjoyable.
The Experience of Seven Mile Beach
The beach alone is worth the trip — an expansive stretch of pristine sand and lively beach scene that invites swimming, relaxing, and exploring. It’s not just a photo stop; it’s a full sensory experience, with the sound of waves, the warmth of the sun, and the vibrant beachside culture.
The Spectacle of Ricks Café Sunset
The sunset is a natural highlight, but the lively atmosphere, reggae beats, and cliff divers make it an experience that’s both scenic and lively. It’s a terrific way to end your day, with the sun casting orange and pink hues over the Atlantic, creating a truly memorable backdrop.
Detailed Breakdown of the Itinerary
.jpg)
Stop 1: Seven Mile Beach (2 hours)
- What to Expect: Soft white sands, clear waters perfect for swimming or sunbathing, and local beach bars. Beach activities are flexible — you can relax or try water sports.
- Highlights: The beach’s expansive stretch means fewer crowds in some areas, and the overall vibe is relaxed yet lively.
- What Reviewers Say: “Our driver George was patient and kind while taking time to show us around,” indicating the possibility of customized stops or assistance.
Stop 2: Ricks Café (2 hours)
- What to Expect: A lively cliffside venue famous for spectacular sunsets and daring cliff divers. You can sip cocktails, listen to reggae, or watch the daring dives.
- Highlights: The sunset view over the Caribbean, combined with the energy of local musicians and daring stunts, offers a quintessential Jamaica experience.
- What Reviewers Say: “Ricks café has the most beautiful sunsets,” and “George kept the good vibes going on the way back,” reflecting the fun and scenic appeal.
Practical Details and Tips
.jpg)
- Duration: Approximately 5 to 6 hours, giving ample time at each stop without feeling rushed.
- Price: $120 per person, including transportation, water, and Red Stripe beer — which adds to the overall value.
- Booking: Confirmations are instant, and free cancellations are available up to 24 hours in advance.
- Who it’s best for: Small groups, couples, or families wanting a laid-back, scenic, culturally rich day. It’s ideal for travelers who enjoy natural beauty, music, and lively atmospheres.
The Sum Up
.jpg)
This private tour from Montego Bay to Seven Mile Beach and Ricks Café offers a well-rounded taste of Jamaica’s stunning scenery and vibrant culture. The no-hassle transportation, combined with the flexible itinerary, makes it a great choice for travelers seeking comfort, authenticity, and memorable views. You’ll love the tranquility of the beach, the thrill of the cliff diving spectacle, and the unforgettable sunset that caps the day.
While it’s not packed with adventure or deep history, what it offers — scenic beauty, lively local culture, and personalized service — makes it a value-packed, joyful Jamaican experience. Whether you’re celebrating an anniversary, exploring with family, or just looking to soak in the island’s spirit, this tour hits all the right notes.
FAQ
.jpg)
Is transportation included?
Yes, the tour features private, air-conditioned transportation for your group.
How long does the tour last?
It runs about 5 to 6 hours, giving you plenty of time to enjoy each stop comfortably.
Are drinks included?
Bottled water and Red Stripe beer are included; additional alcohol and food are available for purchase at the stops.
Can I customize the stops or timing?
Since it’s a private tour, your driver is likely flexible and can accommodate your preferences within the typical schedule.
What is the main highlight of the tour?
Most travelers rave about the stunning sunset views at Ricks Café, along with the relaxing vibe at Seven Mile Beach.
Is this suitable for families or couples?
Absolutely — the relaxed pace, scenic spots, and lively atmosphere make it perfect for small groups, families, and couples alike.
What should I bring?
Bring sunscreen, a hat, swimsuit if you want to swim, and some cash for extra purchases or tips.
This tour balances scenic beauty, local culture, and comfort — an authentic slice of Jamaica’s west coast that’s hard to beat.
More Private Tours in Montego Bay
- Montego Bay Airport and Secrets Wild Orchid Private Shuttle
- Private Transfer from Sangster Airport to Montego Bay Hotels
- Private Transportation from Airport to Resort and Vice Versa
- Montego Bay to Ocho Rios Hotels Private Transfer
- Private Montego Bay City Tour with Sightseeing and Shopping
- Private Airport Transfer from MBJ to Catalonia Montego Bay
More Tours in Montego Bay
- Private Montego Bay City Tour with Sightseeing and Shopping
- ATV, Horseback Riding and Zipline Private Tour
- Half- Day Private Bob Marley 9 Mile and Dunns River Falls Tour
- Night Tour of Rose Hall Haunted Mansion plus Luminous Lagoon
- Dunn’s River Falls & Blue Hole Tour from Montego Bay
- Nature Blue Hole, Secret Waterfalls & Dunns River falls Tour
More Tour Reviews in Montego Bay
- Montego Bay Airport and Secrets Wild Orchid Private Shuttle
- Jamaica All-Access Adventure Pass at Ocean Outpost
- Private Transfer from Sangster Airport to Montego Bay Hotels
- Private Transportation from Airport to Resort and Vice Versa
- Montego Bay: Horseback Ride and Swim Adventure
- 1-Hour Martha Brae River Rafting Falmouth Jamaica
More Montego Bay experiences we've covered
- Jamaica All-Access Adventure Pass at Ocean Outpost
- Private Transfer from Sangster Airport to Montego Bay Hotels
- Private Transportation from Airport to Resort and Vice Versa
- Montego Bay: Horseback Ride and Swim Adventure
- 1-Hour Martha Brae River Rafting Falmouth Jamaica
- Montego Bay Clear Water Kayak Drone Photo and Video Shoot
- Montego Bay to Ocho Rios Hotels Private Transfer
- Princess Grand Hotels Airport Transportation Service
- Private Montego Bay City Tour with Sightseeing and Shopping
- Private Airport Transfer from MBJ to Catalonia Montego Bay
- ATV, Horseback Riding and Zipline Private Tour
- Private Dunns River Fall, Blue hole in Ocho Rios from Montego Bay
