Discover Santa Cruz’s Hidden Wine Treasures with a Private Custom Tour

Imagine cruising through the rolling hills and towering redwoods of Santa Cruz, your group enjoying privacy and flexibility, with a personal guide tailoring the day to your tastes. For $750 per group (up to 14 people), this 5-hour Private Custom Wine Tour offers a chance to visit exclusive wineries that are rarely open to the public, all with the comfort of hotel pickup and private transportation. Led by a knowledgeable guide, this experience promises both scenic beauty and intimate tasting sessions.
Two aspects we love are the personalized itinerary—you get to choose from over 50 wineries—and the chance to sample rare wines in private settings. The tour’s flexibility means you can mix up your day with visits to vineyards in redwood forests, mountain top estates, or coastal farms, depending on your interests. We also appreciate the luxury treatment: hotel pickup means no fussing over directions or parking, and the private nature of the trip ensures a relaxed, unhurried pace.
One potential consideration is that tastings fees aren’t included, so budgeting for wine purchases or tastings at each stop adds to your total. Also, since the tour is custom, it’s best suited for those with a genuine interest in wine and a desire for a personalized experience rather than a generic group outing. It’s ideal for couples, small groups of friends, or families who value comfort, privacy, and unique access to Santa Cruz’s best wineries.
You can check availability for your dates here:Who Should Consider This Tour?
This experience suits travelers who enjoy wine and scenic drives, value privacy and customization, and want to explore Santa Cruz beyond the usual tourist spots. It’s perfect if you prefer a more intimate, flexible day with the chance to learn about boutique wineries and their craft.
Prefer personalized experiences? Here are other private options we've covered in Santa Cruz California
Key Points

- Private & customizable: You choose wineries from over 50 options, tailoring your itinerary.
- Exclusive access: Tour wineries not generally open to the public, adding a special touch.
- Beautiful scenery: Enjoy views of redwoods, mountains, and the ocean along the drive.
- Luxury comfort: Hotel pickup and private transportation ensure a relaxed experience.
- Learn and taste: Guides provide insights into the wine-making process, with opportunities to purchase wines.
- Cost considerations: Tastings aren’t included; factor in additional expenses.
A Closer Look at the Santa Cruz Private Wine Tour

If you’re a traveler with a taste for discovering hidden gems, this private wine tour offers a unique opportunity to experience Santa Cruz’s wine scene intimately. Unlike larger group tours, this one emphasizes flexibility and exclusivity, giving you the power to shape your day. From the moment your guide greets you in your hotel lobby, you start a journey into some of the region’s best-kept secrets.
Itinerary and Wineries
The tour begins with a drive north of Santa Cruz, heading toward the Beauregard Vineyards, famed for its breathtaking setting among towering redwoods. Here, you get a chance to savor wines in a peaceful environment away from the tourist crowds. The views of the Pacific Ocean from the mountain vineyards are a highlight, making this a memorable start.
From there, your group can choose to visit Hallcrest Vineyards, where you might enjoy hands-on experiences like wine-making demonstrations or sampling Srumpy’s apple cider, a local favorite. The setting is relaxed, encouraging conversation and tasting in an unpretentious atmosphere.
Alternatively, depending on your preferences, you might opt for a scenic drive through the redwoods to Byington or Big Basin. Byington offers an impressive estate tour, including visits to their barrel-aging room—an insider’s look at wine maturation. Big Basin provides a mountain top perspective, with some of the most distinctive wines in the area, perfect if you’re eager to sample something different.
On the west side, wineries like MJA, Storrs, or Stockwell Cellars await, each offering their own unique styles and stories. These stops add variety and depth to your tasting experience, and you’ll have the opportunity to buy wines directly from the producers.
More Great Tours NearbyWhat Makes This Tour Stand Out?
Most travelers find the private access to wineries particularly appealing. These are places normally closed to the public, making your experience more intimate and special. The scenic drives through lush forests and along rugged coastlines** heighten the sense of adventure, and the flexibility of choosing your stops allows for a tailored day—whether you want to focus on reds, whites, ciders, or even a mix.
Learning & Tasting
Your guide, likely knowledgeable and personable, will share insights into the wine-making process, and answer questions about regional varieties. You’ll be encouraged to purchase wines directly from the vineyards, often at favorable prices, which can be a real perk for enthusiasts.
Transportation & Group Size
The luxury of hotel pickup means you won’t need to worry about logistics. The vehicle is private, comfortable, and suited to your group size of up to 14 people. The duration of 5 hours provides plenty of time for multiple stops without feeling rushed or exhausted.
Pricing & Value
While $750 might seem steep at first glance, remember this covers private transportation, guide services, and exclusive access. The cost is divided among your group, making it quite reasonable for a bespoke experience in a beautiful setting. Tasting fees are not included, so budget a bit extra for that. Overall, many travelers feel this experience offers excellent value for the access and personalized attention.
What Reviewers Are Saying
Many appreciate the customization aspect, praising guides for their flexibility and local knowledge. One reviewer mentions, “We loved the way the guide tailored the stops to our preferences, making it a truly personalized experience.” Others enjoy the scenic driving routes—“The views of the redwoods and coastline are just stunning; it felt like a day in wine heaven.” Some note that wine prices at the wineries can be higher than retail, but that’s typical for boutique vineyards.
Practical Tips for Visitors
- Bring cash for tastings and purchases, as some wineries may not accept cards.
- Wear comfortable shoes; some stops involve walking around vineyards or estate grounds.
- Since the tour is private, communicate your preferences and interests beforehand to your guide.
- Be prepared for variable weather—layers are always a good idea.
- Check availability and starting times in advance, as these can vary.
The Sum Up

This Santa Cruz private wine tour offers a rare blend of luxury, flexibility, and exclusivity. It’s an excellent choice for travelers eager to explore a region known for its stunning views and boutique wineries without the constraints of a large group. Perfect for wine enthusiasts, couples, or small groups who want a curated, memorable experience, this tour turns a simple day of tasting into a personalized adventure.
If you value privacy, scenic drives, and access to wineries that hold their secrets close, this experience will serve you well. It’s particularly suitable if you want to combine your love of wine with the natural beauty of Santa Cruz’s coast and forests—in style and comfort.
FAQ

Can I customize the wineries I visit?
Yes, the tour is private and customizable from over 50 options, so you can select stops based on your preferences, whether that’s focusing on reds, whites, or cider.
How long does the tour last?
The experience lasts approximately 5 hours, including transportation and visits to multiple wineries.
Are tastings included in the price?
No, tastings are paid separately at each winery, so you should budget for additional costs.
Is hotel pickup available?
Absolutely. The tour includes hotel pickup and drop-off, making logistics easy and stress-free.
What is the group size?
The tour is private, accommodating up to 14 people for a more intimate experience.
Is this tour suitable for children or those under 21?
No, it’s not suitable for individuals under 21, as wine tastings are part of the experience.
What should I bring?
Bring your ID or passport, cash for tastings, and comfortable shoes for walking around wineries and estate grounds.
This Santa Cruz Private Custom Wine Tour offers a well-balanced mix of scenic beauty, personalized service, and exclusive access—perfect for those seeking a distinctive way to experience California’s wine country.
You can check availability for your dates here: