Sedona & Verde Valley Private Wine Tour with Lunch offers a well-rounded taste of the region’s vibrant food, drink, and scenic beauty. For around $555 per person, you get approximately five hours of curated experiences that include visits to vibrant vineyards, micro-breweries, artisan chocolate shops, and a delightful farm-to-table lunch. Led by an experienced guide, this tour is designed to give you flexibility and personalized attention—whether you’re a wine lover, craft beer enthusiast, or someone who simply appreciates good food paired with stunning views.
Two things we love about this experience are how it combines a diverse range of tastings—wine, beer, and chocolates—all in one trip, and how the lunch at Merkin Osteria offers a chance to relax and indulge amidst beautiful surroundings. Plus, the tour’s flexibility means you can tailor the stops to your preferences, making this feel more like a day out with friends rather than a rigid schedule.
One potential consideration: since the tour is quite comprehensive, it can be a full-paced day, especially if you opt for multiple tastings. If you’re someone who prefers a more leisurely, unhurried experience, you might want to pace yourself or focus on a few key stops.
This tour suits travelers who appreciate a mix of local culture, scenic beauty, and culinary delights, making it ideal for couples, groups of friends, or anyone eager to savor the Verde Valley’s best offerings. Whether you’re a wine novice or a seasoned aficionado, this personalized experience offers a well-balanced introduction to the region.
Key Points
- Diverse experiences: Includes vineyards, micro-brews, chocolates, and a quality lunch.
 - Personalized tour: Guides curate stops based on your interests.
 - Stunning scenery: Many stops feature views of rivers and vineyards.
 - Flexible tasting options: Choose your wines, beers, and chocolates.
 - All-inclusive experience: Tasting fees, lunch, snacks, and transportation are covered.
 - Authentic local flavor: Visits to family-run vineyards and micro-breweries provide genuine insights.
 
A Journey Through Verde Valley’s Best
This private tour is a fantastic way to see the Verde Valley’s rich tapestry of wine, craft beer, and local food. Over five hours, you’ll experience several stops that showcase the region’s best, all while enjoying the comfort of private transportation. It’s tailored to give you a personalized day, fitting your tastes and pace.
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The Itinerary Breakdown
Stop 1: Alcantara Vineyards and Winery
We loved the way Alcantara combines beauty and tradition. Your VIP tasting with a souvenir glass offers a great introduction to the region’s wines. If you’re curious, a walking tour can include the charming onsite chapel, the Verde River beach, and perhaps a peek into the barrel room. The relaxed yet informative atmosphere here makes it clear why Alcantara is a favorite among locals and visitors alike. With about 30 minutes allocated, it’s enough to get a sense of their craftsmanship and scenery.
Stop 2: Cove Mesa Vineyard
Next, we stop at Cove Mesa, where each guest receives a wine flight of their choosing. The staff takes time to educate you on each wine, helping you make choices that suit your palate. This is a particularly good stop for those who enjoy learning about wines as much as tasting them. Expect 30 minutes here, which allows for conversation and appreciation of the different varieties offered.
Stop 3: ChocolaTree Organic Eatery
No wine tour is complete without some sweet pairing, and here’s where artisan chocolates come into play. Made locally with organic ingredients, these chocolates are low in glycemic sugar substitutes, making them a healthier indulgence. Depending on timing, you might visit ChocolaTree, Living Chocolate, or Synergy Sedona, each offering their unique styles. The included $11 worth of chocolates makes this a delightful sensory experience. It’s brief, about 15 minutes, but enough to enhance your tasting journey.
Stop 4: That Brewery
Craft beer lovers will appreciate this stop at a local microbrewery, where you can sample six different beers of your choice. It’s a lively, relaxed environment, perfect for unwinding. The 30-minute duration makes it a quick but satisfying break, especially for those who prefer beer over wine or want a bit of variety.
Stop 5: Oak Creek Vineyards & Winery
Here, you’ll find a broad selection of wines—white, rosé, reds, sparkling, and dessert wines. What’s special is the flexibility to choose up to five wines or a full glass, giving you a chance to savor your favorites. The 50-minute stop allows for a leisurely tasting and enjoying the vineyard’s lovely setting. Many guests mention how much they appreciated the diversity of wine options available.
Stop 6: Merkin Vineyards Hilltop Winery & Trattoria
This is a real highlight, especially for those who like good food paired with wine. The owner, a local celebrity, is also the lead singer of bands like Tool and A Perfect Circle, adding a touch of local flair. You can choose from pasta, salads, or appetizers, paired with a flight of three wines. The 90-minute duration ensures you can relax, eat well, and enjoy the views from this scenic spot. Guests frequently praise the quality of the food and the welcoming atmosphere.
Stop 7: DA Ranch
The finale takes you to DA Ranch, with its peaceful pond fed by a natural spring. It’s a tranquil spot to sip your last wines, with the chance to keep a keepsake wine glass. The small vineyard offers a tasting of five signature wines, rounding out your day with a calm, picturesque setting. The 30-minute stop offers a chance to reflect on your day amidst nature.
The Experience: What It All Adds Up To

This tour’s strength lies in its variety and flexibility. You’re not made to stick to a predetermined schedule but are instead guided through a curated experience that can be tailored to your interests. Whether you’re more into wine, craft beer, or chocolates, the stops are designed to maximize enjoyment without feeling rushed.
The private transportation aspect means you can relax and enjoy the scenery instead of worrying about driving or navigating. Plus, the tour being limited to your group creates a more intimate and personalized atmosphere that large group tours often lack.
Authenticity and Value
Reviews highlight the knowledgeable guides—Juan, in particular, gets high praise for making the day fun and engaging. The combination of stunning vistas and high-quality tastings make the price worth it, especially considering all inclusions—wines, beers, chocolates, lunch, and transport.
While $555 might seem steep at first glance, the daily total of tastings, paired with lunch, is quite competitive when compared to sampling individually across the region. It offers a balanced mix of guided expertise and free time to enjoy the scenery and your favorites.
Who Will Enjoy This Tour?
This experience suits adventurous food and drink lovers who enjoy exploring at their own pace. It’s perfect if you want a bit of everything—wine, beer, chocolates, and a great meal—without the hassle of planning each stop. The fact that it’s private makes it ideal for couples celebrating something special, groups of friends, or even small family gatherings.
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FAQs

Is the tour suitable for all ages?
While it involves alcohol tastings, the tour is generally suitable for most adults. Service animals are allowed, but minors should be aware they won’t be participating in tastings.
How long does the tour last?
The entire experience runs about five hours, including travel, tastings, and lunch.
Can I customize the stops or tastings?
Yes, guides will curate the experience based on your preferences, focusing more on wine, beer, or chocolates.
Are transportation and snacks included?
Yes, private transportation, bottled water, and snacks (artisan chocolates) are included.
Do I need to book well in advance?
Most bookings are made about a week ahead, but early reservations are advised for guaranteed availability.
What if I want more wine or beer?
Additional tastings beyond the included flights are at your expense, and bottles or glasses can be purchased if you wish to take some home.
Is vegetarian or special diet food available?
Lunch is typically at Merkin Osteria, which offers a range of options, but you should confirm dietary needs when booking.
Final Thoughts

This Sedona & Verde Valley Private Wine Tour with Lunch delivers a well-rounded, personalized experience that combines scenic beauty, local flavors, and engaging guides. It’s a fantastic way to see the Verde Valley without feeling rushed, all while enjoying carefully curated tastings and a delicious meal.
If you’re someone who loves discovering local wines, craft beers, and artisan chocolates, and appreciates a flexible, intimate tour, this experience will suit you perfectly. The inclusion of gourmet lunch, the opportunity to learn from knowledgeable guides, and the stunning vineyard scenery make it a worthwhile splurge for a special day. Keep in mind, it’s best for those who want a taste of everything without the chaos of organizing each stop—a true indulgence in the best of Sedona’s food and drink scene.
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