Seven Miles Beach and Ricks Cafe from Montego Bay

Experience the best of Negril’s iconic sights with a private tour from Montego Bay—visiting the legendary Seven Mile Beach and Ricks Café. For $100 per person, this flexible trip is usually booked 104 days in advance, offering a personalized, relaxed way to enjoy some of Jamaica’s most famous spots. Expect about 2 to 5 hours of fun, with transportation included, taking you from the comfort of your hotel directly to the heart of Negril’s vibrant coast.

What we love about this tour is its combination of natural beauty and authentic island culture. Standing on miles of powdery white sand at Seven Mile Beach, you’ll appreciate the gentle waves and laid-back beach atmosphere. Then, at Ricks Café, the thrill of cliff diving and the sunset views make for memorable moments. We also like that it’s a private tour—meaning you get to enjoy the experience without the hustle and bustle of large groups.

One thing to consider is the timing—this tour offers a flexible duration, but if you’re keen on soaking in every detail, plan for the full 5 hours. Also, note that meals aren’t included, so bringing snacks or planning a meal afterward might be a good idea.

This tour suits travelers looking for an easy, scenic day that blends relaxation with a bit of adventure. Couples, small groups, and anyone wanting a taste of Jamaica’s famed coastline and lively cliffside scene will find it especially appealing.

Key Points

• Convenient Private Transportation: You’ll be picked up from Montego Bay and driven comfortably to your destinations.
• Iconic Sights: Visit the famous Seven Mile Beach, with its soft sands and calm waters, perfect for relaxing or snorkeling.
• Adrenaline & Sunset: Ricks Café offers daring cliff jumps and spectacular Caribbean sunsets.
• Flexible Tour Duration: Choose how long you want to stay—from a quick visit to a more leisurely experience.
• Authentic Local Vibe: Enjoy the reggae sounds, beach bars, and lively atmosphere that define Negril.
• Excellent for Authenticity & Comfort: Small, private tour with knowledgeable guides ensures a personalized experience.

A Deep Dive into the Tour Experience

Starting in Montego Bay: The Convenient Pickup

Your journey begins with a pickup from your hotel or designated meeting point in Montego Bay. Since transportation is included, you don’t have to worry about navigating unfamiliar roads or arranging taxis. The private nature of this tour means you’re in control of your schedule and pace, which is great if you prefer a relaxed, unhurried day.

First Stop: Seven Mile Beach

Arriving at Seven Mile Beach, you’ll immediately see why it’s considered one of the Caribbean’s most beautiful beaches. The powdery white sands feel soft underfoot, and the crystal-clear waters invite you for a swim or paddleboarding. The beach is lively yet laid-back, dotted with rustic beach bars and resorts, each offering a chance to taste local jerk chicken or sip on a refreshing coconut water.

The beach’s calm, warm waters make it ideal for snorkeling, and the gentle waves mean you can wade out quite far without worry. Many travelers find the scene here perfect for unwinding or capturing stunning photos of the endless shoreline. One review mentions that the beach’s scenery is breathtaking and the atmosphere is just right for a relaxing day.

Ricks Café: The Thrill and the View

Next, the tour heads over to Ricks Café, perched atop the West End cliffs. This spot is famous for both spectacular panoramic views and the adrenaline rush of cliff jumping, with heights ranging from 10 to 35 feet. Whether you’re a seasoned diver or a first-timer, the thrill of leaping into the clear blue waters below is undeniable—and truly a highlight for many visitors.

As the day winds down, Ricks Café transforms into the perfect place to watch a mesmerizing sunset. You’ll find yourself captivated by the vibrant colors reflecting off the water, with reggae music setting a mellow, joyful tone. Several reviews highlight the friendly atmosphere and the breathtaking views that make this spot a must-see.

Additional Notes on the Tour

Since the tour is private, your guide can tailor the experience to your interests. Whether you want to spend more time lounging on the beach or watching the cliff divers, you have flexibility. The admission to both sites is free, but you should budget for meals or extra drinks if you wish.

The tour’s duration is adjustable—ranging from about 2 hours up to 5 hours—allowing for a quick, invigorating escape or a more leisurely day. For travelers who love sightseeing combined with authentic local experiences, this tour hits the mark.

Why This Tour Offers Good Value

At $100 per person, the cost includes private transportation and guided visits to some of Jamaica’s most iconic spots. The value lies in the ease of access—imagine avoiding the hassle of renting a vehicle or navigating public transit—and the ability to customize your time at each destination. Without the distraction of large tour groups, you’ll enjoy a more intimate experience, perfect for snapping photos and soaking in the scenery.

The inclusion of transportation makes this tour especially practical, as it takes you directly from your hotel to the coast, saving you time and energy. Plus, with the knowledgeable guide, you gain insight into the local culture and history, which enriches the experience.

Who Would Love This Tour?

This experience is ideal for travelers eager to see two of Negril’s most famous spots without the fuss of planning every detail. It’s perfect if you’re craving a mix of relaxation and adventure, especially the thrill of cliff jumping, or if you simply want to unwind on one of the world’s most celebrated beaches. Small groups or couples will appreciate the personalized feel, but it’s also suitable for families with older children.

If you’re looking for a straightforward, enjoyable day with iconic scenery and a touch of excitement—this tour delivers. It’s especially good for visitors who want to experience Jamaica’s natural beauty without the clutter, and for those who value local guides sharing insider tips.

Frequently Asked Questions

Is transportation included in this tour?
Yes, private transportation is included, and you’ll be picked up from your hotel or a designated meeting point in Montego Bay.

How long does the tour last?
The tour generally lasts between 2 and 5 hours, depending on how long you want to spend at each site.

Are meals included?
No, meals are not included. You might want to bring snacks or plan to eat at a beachside restaurant or bar.

Can I customize the tour duration?
Yes, the duration is flexible, allowing you to choose a quick visit or a more relaxed experience.

Are there any additional costs?
Admission to Seven Mile Beach and Ricks Café is free. Extra expenses might include meals, drinks, or souvenirs.

Is this tour suitable for children?
Most travelers can participate, but given the cliff jumping, older children or teenagers are better suited for the adventurous parts.

Is the tour available year-round?
Yes, it operates from May 26, 2025, through November 26, 2026, during reasonable hours from 7:00 AM to 11:00 PM.

What makes this tour stand out?
The combination of stunning scenery, knowledgeable guides, and the flexible, private setup makes it a standout way to experience Negril’s highlights comfortably.

In short, this tour offers a well-balanced taste of Jamaica’s natural beauty and lively culture, all wrapped in a private, comfortable package. Whether you’re after a peaceful day on the sands of Seven Mile Beach, an adrenaline-pumping cliff jump, or simply a sunset to remember, you’ll find it here. Perfect for those who want a straightforward, authentic, and enjoyable day out, this experience is a solid choice for travelers seeking to make the most of their time in Jamaica.