Varna, Bulgaria’s lively port city on the Black Sea, offers an impressive variety of tours that showcase its beautiful landscapes, deep history, and tasty local culture. Unlike many coastal cities that rely solely on beaches, Varna’s tours give you a chance to explore ancient ruins, stunning cliffs, scenic countryside, and even sample Bulgaria’s renowned wines. One of our favorites is the Bulgaria Day Bike & E-bike Tours, which combines active exploration with fascinating insights into the region’s traditions. Whether you prefer a peaceful ride along the seaside, a rugged off-road adventure, or a cultural walk with wine tasting, Varna has something for every travel style.
The city’s diverse offerings mean you’ll get more than just sightseeing — you’ll experience the local flavor, nature, and history firsthand. For example, the Varna: Kamchia River Kayaking Day Tour takes you through tranquil waters surrounded by forest, while the Varna Guided VIP Tour immerses you in Bulgaria’s daily life with a local guide. These tours highlight why Varna stands out as a destination that combines activity, culture, and scenic beauty.
1. Bulgaria Day Bike & E-bike Tours – country & sea
At number 1 on our list, the Bulgaria Day Bike & E-bike Tours offers a flexible, guided ride through Bulgaria’s countryside and along the coast. For around $67, you get a 4 to 6-hour experience that can be customized based on your interests—whether it’s sightseeing, physical challenge, or a bit of both. The tour includes bicycles, helmets, bottled water, and snacks, making it a practical choice for active travelers.
What makes this tour stand out is its focus on remote areas filled with natural beauty, historical sites, and local culture. You’ll visit the medieval Fortress Ovech, explore Bulgaria’s oldest lighthouse at Shabla, and enjoy scenic seaside views. The guide shares insights into Balkan traditions and Bulgaria’s connection to ancient civilizations. Many reviews praise the friendly, accommodating host and the opportunity to escape the city’s hustle. Suitable for those who want a personalized, engaging day outdoors, this tour offers great value considering the included equipment and private group setting.
Bottom line: Perfect for active travelers wanting a personalized, scenic adventure that mixes history, nature, and local culture.
2. Discover cliffs and myths of Bulgarian Northern Black Sea coast
Coming in at number 2, this Discover cliffs and myths of Bulgarian Northern Black Sea coast is an 8 to 10-hour tour that’s ideal for those who want a deeper dive into Bulgaria’s legendary coastline. For $130, a private vehicle takes you from site to site, making it easy to explore without the hassle of public transport.
The highlights include the Aladzha Monastery, a 13th-14th century rock complex, and Cape Kaliakra, perched 60 meters above the sea with dramatic cliffs and stories of pirates and legends. The tour also visits Balchik’s botanical gardens and summer residence of Queen Maria, which hosts over 3,000 plant species and Europe’s second-largest cactus collection. Guests love the guide’s detailed explanations and the chance to see a mix of history, mythology, and nature in one day. Because it’s a private tour, you can tailor the pace and stops to your interests.
Bottom line: Excellent for history and nature enthusiasts who want a full-day, flexible exploration of Bulgaria’s stunning coast and legends.
3. The OFFroad Adventure
For those craving a rugged thrill, the The OFFroad Adventure ranks third. This 6-hour trip in a 4×4 vehicle costs about $58, offering a taste of Bulgaria’s mountainous terrain. You’ll drive into the Biberna region, visit Starite Kashti village, and enjoy crafts like pottery. It’s a great way to see Bulgaria’s rural life and natural scenery in one trip.
The tour combines off-road driving, archery, horseback riding, and a traditional Bulgarian lunch at a local tavern. The guide is multilingual, and the tour is perfect for active travelers looking for a mix of adventure and culture. Reviewers highlight the friendly staff and the picturesque mountain views. Since lunch and beverages are included, it’s good value for a full day of fun and adrenaline.
Bottom line: Ideal for adventure seekers who want a mix of outdoor activities and local culture in a single trip.
4. Varna: Kamchia River Kayaking Day Tour
Number 4 is the Varna: Kamchia River Kayaking Day Tour, a 5-hour adventure that appeals to water lovers. For a reasonable price, you paddle through Bulgaria’s largest protected forest area, with calm waters and lush scenery. The tour includes a short training, all equipment, and hotel pickup in Varna, making it accessible even for beginners.
What sets this trip apart is the chance to enjoy the tranquil Kamchia Biosphere Reserve, explore the estuary, and relax on Bulgaria’s longest desert beach at the end. Reviewers praise the guide’s attentiveness and the beautiful natural setting. It’s suitable for families, couples, or solo travelers who want a day on the water without strenuous activity.
Bottom line: A peaceful, scenic kayaking experience perfect for nature lovers and those new to water sports.
5. Varna: Guided VIP Tour
Number 5 on our list, the Varna: Guided VIP Tour, offers a luxurious, personalized look at Bulgaria’s third largest city. Over about 7 hours, you visit key sites including the Sea Garden, the Roman Baths, and the Cathedral of the Assumption. The tour also includes a visit to a local family home for a traditional meal, providing authentic cultural insights.
Rated highly for its in-depth, flexible itinerary, this tour is perfect for travelers who want an intimate experience and personalized attention. The private transportation and small-group setting ensure a relaxed pace and meaningful engagement. Guests appreciate the knowledgeable guide and the chance to see Bulgaria’s daily life beyond typical sightseeing.
Bottom line: Best suited for travelers seeking an exclusive, in-depth cultural experience with local hospitality.
6. Nessebar: Guided City Tour
The number 6, the Guided City Tour of Nessebar, is a 7-hour exploration of one of Bulgaria’s most iconic towns. Included in the price are transport and a guide who walks you through the narrow streets, ancient churches, and charming architecture of this UNESCO World Heritage site.
Guests rave about the well-paced tour and the opportunity to see more than 40 churches in a small space. The tour also visits Sunny Beach and other landmarks, with free time for shopping or a drink. It’s a great way to combine culture with a relaxed day.
Bottom line: Ideal for history and architecture fans wanting a comprehensive yet leisurely experience of Nessebar.
7. E-Motorcycle Tour in Old Rock Monastery and Old Roman Fortress
For a truly unique adventure, number 7 is the E-Motorcycle Tour in Old Rock Monastery and Old Roman Fortress. Lasting just 2 to 3 hours, this eco-friendly ride costs about $125. You’ll explore the countryside on electric bikes, visiting Kara Peshtera Monastery and the “Black Cave,” with a guide sharing stories along the way.
Guests describe the experience as thrilling, with the guide’s excellent English making the trip educational as well as fun. The electric bikes handle off-road terrain easily, allowing you to focus on the views and the history. It’s perfect for those who like small-group, active experiences with a focus on nature and history.
Bottom line: A memorable, eco-conscious ride for history buffs and adventure lovers wanting a quick but immersive experience.
8. From Varna: Rock Sanctuaries Hiking Tour
Number 8 features the Rock Sanctuaries Hiking Tour, a rewarding 6-hour trek to ancient cave monasteries. The tour includes expert guiding, with a focus on the lifestyle of hesychast monks and the spectacular views from the plateau.
Guests highlight the guide’s ability to tailor the pace and deliver engaging stories. The walk is suitable for those with some physical activity, and the scenery is described as “mesmerizing.” The tour offers a meaningful way to connect with Bulgaria’s spiritual past while enjoying nature.
Bottom line: Perfect for hikers interested in religious sites and panoramic vistas, with a knowledgeable guide leading the way.
9. Private Exploration: French Influence in Varna + Walking + Wine tasting tour
Number 9 combines culture and gastronomy in the Private Exploration of French Influence in Varna. Over four hours, you walk through the historic city streets, visit landmarks, and enjoy tastings of local Bulgarian wines.
Guests appreciate the personal touch, with the guide sharing insights into Bulgaria’s wine regions and architecture. It’s a relaxed yet enriching experience suited for wine lovers and those interested in Bulgaria’s cultural influences.
Bottom line: A good choice for travelers seeking a leisurely cultural walk paired with wine tasting.
10. The Ultimate Private Varna Walking, Culture & Wine Tasting Tour
Number 10, the Ultimate Private Walking & Wine Tour, combines sightseeing, history, and wine in an intimate setting. Over about 4 hours, you visit key sites like the Roman Baths and the Cathedral, with three wine tastings included.
Reviewers mention the personalized attention and the guide’s deep knowledge. It’s ideal for those who want a relaxed yet rundown of Varna’s cultural highlights with a focus on Bulgaria’s excellent wines.
Bottom line: Best suited for travelers who blend cultural sightseeing with a wine tasting experience, all with personal guidance.
How to Choose the Right Tour in Varna
When deciding on the best tour, consider your budget, fitness level, and interests. For active explorers, Bulgaria Day Bike & E-bike Tours and the Offroad Adventure offer exhilarating ways to see the countryside. For those interested in history or culture, Nesebar Guided City Tour and Varna VIP Tour provide deep insights with less physical effort. If wine tasting is your passion, the Varna Gourmet Tour and Exquisite Wine Tasting are perfect for savoring Bulgaria’s local vintages.
Booking early is advised, especially during peak season (May-September), to secure preferred times and ensure a smooth experience. Think about whether you want a full-day adventure or a short cultural stroll, and pick a tour that matches your energy and curiosity.
Final Thoughts
Varna’s tour options are varied enough to please active adventurers, history buffs, and connoisseurs alike. For a mix of scenic beauty and cultural depth, the Discover cliffs and myths of Bulgaria’s coast offers a comprehensive day out. If you’re after something more relaxed and intimate, the Guided VIP Tour provides a personalized approach. Adventure seekers will love the Offroad Adventure, while water lovers can enjoy kayaking in the Kamchia River.
Whatever your interests, booking early guarantees a spot on your preferred tour — and a memorable experience of Bulgaria’s Black Sea jewel. Take your pick, and enjoy the many layers of Varna beyond just its beaches.