Hiroshima offers more than its sobering history; it’s a lively city where culinary traditions and shopping collide in a way that’s both authentic and enjoyable. Among the many ways to explore the city, shopping and market tours stand out as excellent options for enjoying local culture. Whether you’re a foodie craving Hiroshima-style ramen or a shopper eager to find unique souvenirs, these tours deliver a taste of what makes Hiroshima special. We especially like the Hiroshima: Downtown Ramen Tasting Tour—2 Shops in 2 Hours for its quick, flavorful introduction to the city’s ramen scene, and the Hiroshima 6hr Private Guided Tour & Shopping with Concierge for those looking for a more personalized shopping experience combined with sightseeing. Both tours offer a unique way to understand Hiroshima’s culinary and shopping culture, with options fitting different interests and schedules.
Quick Overview
This list features three top shopping and market-focused tours in Hiroshima. From a rapid ramen tasting experience in the downtown area to a leisurely private tour that includes shopping at SOGO Hiroshima, each offers a different slice of local life. Whether you want a quick bite, an insider shopping trip, or a combination of sightseeing and shopping, there’s something here for every traveler. Now, let’s explore each of these options in detail.
1. Hiroshima: Downtown Ramen Tasting Tour—2 Shops in 2 Hours

This tour is perfect for anyone craving a quick, flavorful dive into Hiroshima’s beloved ramen culture. It includes visits to two carefully selected ramen shops in the Kamiyachō area, a lively part of Hiroshima’s downtown district known for its convenience and local flavor. For just $141 per person, you’ll enjoy tasting-sized bowls that let you sample the rich, soy-based Hiroshima-style ramen—famous for its clear broth, thin noodles, and simple toppings like chashu pork and green onions. The guided aspect means you’ll also learn about the history and cultural significance of Hiroshima ramen, which has evolved uniquely since WWII.
What makes this tour stand out is its focus on authenticity and quality. The two shops are chosen for their reputation and local popularity, ensuring you’re experiencing the real deal. The tour lasts around two hours, making it an excellent choice for travelers short on time but eager to indulge in a culinary mini-adventure. The lively Kamiyachō surroundings add to the experience, giving you a taste of Hiroshima’s everyday life.
Bottom Line: If you want a quick, immersive ramen experience with insider insights, this tour offers great value and flavor in a compact package.
2. Hiroshima: Downtown Ramen Tasting Tour – 2 Shops in 2 Hours
Slightly different from the first, this tour emphasizes its authentic focus on Hiroshima’s ramen culture, led by a local professional guide. The tour includes exclusive tastings worth 1,000 yen at each shop, giving you the chance to savor the distinct flavors that define Hiroshima-style ramen. What sets this experience apart is its in-depth local insight, with the guide sharing stories and details behind each shop’s history and how Hiroshima ramen developed after WWII. The tour lasts around two hours and starts at the Lawson Hiroshima Kamiyacho Higashi, in the heart of downtown.
This experience is ideal for those interested in culinary history and wanting to understand the nuances of Hiroshima ramen. The guide’s local expertise enhances the tasting, making it more than just a snack stop. For $126.63 per person, you get a well-balanced mix of food and stories, making it a rich cultural experience rather than just a meal. The vibrant downtown area complements the tasting, allowing for additional exploration afterward.
Bottom Line: For travelers who love learning about local food traditions and want to taste Hiroshima’s best ramen, this guided tour offers excellent insider access.
3. Hiroshima 6hr Private Guided Tour & Shopping with Concierge

If your idea of a perfect day involves exploring Hiroshima’s sights AND indulging in shopping, this private 6-hour tour is a top pick. It begins with a guided walk that includes stops like the Hiroshima Peace Memorial Museum and Hiroshima Castle, giving you context about the city’s history and culture. After a couple of hours of sightseeing, the tour shifts focus to shopping at SOGO Hiroshima, where a dedicated concierge helps you navigate the store’s interior studio and other sections based on your interests. Your guide also attends the shopping as an interpreter, ensuring you don’t miss out on local gems.
The value here is the combination of cultural insight and personalized shopping guidance. The total experience spans about 4 hours of touring plus two hours of focused shopping. The price is $156.10 per person, making it a good option for travelers who want a flexible, all-in-one experience. Although it has no reviews yet, its comprehensive nature makes it appealing for those wanting a thorough day in Hiroshima with the luxury of personalized attention.
Bottom Line: For travelers seeking a deeper understanding of Hiroshima’s history combined with a tailored shopping experience, this private tour offers a balanced itinerary in a single day.
How to Choose
Choosing the right tour depends on your interests, schedule, and what kind of experience you’re after. If you’re a food lover eager to taste Hiroshima ramen quickly and authentically, either ramen tasting tour (Tour #1) or (Tour #2) gives you a flavorful snapshot. For those wanting a more personalized shopping adventure, the 6-hour private tour offers flexibility and a comprehensive look at Hiroshima’s sights and shopping scene.
Consider your budget, time constraints, and whether you prefer a quick culinary hit or a more relaxed, in-depth experience. The ramen tours are perfect for a short, tasty excursion in downtown Hiroshima, while the private tour suits travelers looking for a full day with cultural and shopping highlights. Booking early is advisable, especially for the private tour, to ensure availability.
Hiroshima’s shopping and market scenes are diverse and vibrant, offering everything from quick bites to leisurely shopping escapades. Whether you choose to taste the city’s iconic ramen or explore its historic sites and boutiques, these tours provide an excellent way to experience Hiroshima beyond its war history. For a taste of local life or a personalized shopping day, each of these options makes for a memorable addition to your trip.
