The Chugoku Region of Japan offers a surprising variety of experiences that go beyond the typical sightseeing. Whether you’re a sports fan, a craft lover, or eager to explore scenic islands, this area has a lot to offer. What we particularly love are the opportunities to learn about authentic local culture—like catching a Sanfrecce Hiroshima football game or trying your hand at lacquerware creation. These tours reveal the true flavor of the region, blending lively entertainment with deep craftsmanship. For example, the Hiroshima Sanfrecce Hiroshima Football Game offers an energetic atmosphere that captures the local spirit better than any museum visit.
While not everyone is looking for the same thing, the tours listed here cover a broad spectrum. If you’re into sports, arts, outdoor activities, or island explorations, this list will help you find a memorable experience tailored to your interests.
Quick Overview
This guide features four standout tours in Chugoku: a live football game perfect for sports lovers, a lacquerware studio tour and workshop for those interested in traditional arts, a horseback riding experience for outdoor enthusiasts, and a private guided tour of Miyajima island that suits travelers seeking a personalized adventure. Each offers a unique way to connect with the region’s culture and scenery. Now, let’s explore each in detail.
1. Hiroshima: Sanfrecce Hiroshima Football Game

At number 1, the Hiroshima Sanfrecce Hiroshima Football Game stands out for its lively atmosphere and affordable price—just $21 per ticket. Watching a Japanese J1 League match live at Edion Peace Wing Hiroshima is an experience that combines sport, community, and local pride. The tickets are delivered electronically, making it easy to get into the stadium on match day.
This tour offers a chance to witness non-stop action while enjoying the concessions and entertainment typical of a Japanese football match. Fans rave about the energy from the crowd, which makes you feel like you’re part of a big family celebrating together. The game schedule varies, so you can choose from several dates against top Japanese teams. The atmosphere is casual and fun, perfect if you want an authentic slice of local life.
Bottom Line: If you enjoy sports and want to experience Hiroshima beyond its historical sites, this game is a fantastic way to connect with local fans and soak up an energetic environment without breaking the bank.
2. Hiroshima Lacquer Studio Tour & Workshop With a Gift

Second on our list is the Hiroshima Lacquer Studio Tour & Workshop With a Gift. For $309, you’ll spend about two hours with a master lacquerware artist, gaining insight into Japan’s exquisite craft of Urushi lacquerware. This tour is especially appealing for those curious about traditional arts and crafts.
The experience begins with a guided tour of the artist’s studio, where you’ll see original works and learn about the techniques involved. Then, you’ll get a hands-on opportunity to create your own lacquerware piece, guided by a professional. The workshop includes a special gift crafted by the master, making it a meaningful souvenir of your trip. The studio’s location is less than 15 minutes from Hiroshima Station, making it easily accessible.
A recent review highlights how the workshop provided a joyful and inspiring journey: “Naoya’s work is highly respected in Japan, and I was thrilled to practice spreading Urishi layers myself.” This tour is ideal for creative travelers or those wanting a deeper understanding of Hiroshima’s artistic side.
Bottom Line: Great for craft lovers or anyone wanting a meaningful, hands-on cultural experience, this workshop offers a rare opportunity to learn from a master and take home a unique gift.
3. Horseback Riding Club to learn about connecting lives

Number 3 is the Horseback Riding Club to learn about connecting lives. For just $37, this experience introduces you to the largest riding club in western Japan, suitable for beginners and those interested in outdoor activities.
The tour focuses on providing a safe, beginner-friendly environment where you can enjoy a horseback riding lesson. The staff will share insights into the history of the club and its mission, emphasizing the connection between humans and horses. The activity is designed to be accessible for all ages and abilities, making it a good choice for families or solo travelers looking to try something different.
While reviews are limited, the focus on safety and the chance to learn about the relationship between horses and their riders makes this tour appealing. You won’t need prior experience, and the instructors are experienced and patient.
Bottom Line: If you’re interested in a gentle introduction to horseback riding or want to explore the outdoors at a relaxed pace, this tour provides a memorable start at a very reasonable price.
4. Miyajima: Half-day Private Tour with a Licensed Guide

Finally, the Miyajima: Half-day Private Tour with a Licensed Guide offers a personalized way to explore one of Japan’s most iconic spots. For $115 per person, you’ll enjoy a private guide who will tailor the experience to your interests.
Highlights include a visit to Itsukushima Shrine, famous for its floating torii gate, and the flexibility to include other sites around Miyajima Island. The guide shares insights about the island’s history and culture, making the experience richer than simply wandering on your own. The tour is limited to seven participants, ensuring personalized attention and a relaxed pace.
This tour is perfect for travelers who want to make the most of their time and get local insights. The private aspect means you can focus on your interests, whether that’s photography, food, or history.
Bottom Line: A smart choice for those who want a flexible, in-depth look at Miyajima with the comfort of a private guide.
How to Choose the Best Tour in Chugoku Region
When deciding, consider your budget, time constraints, and interests. For a lively, low-cost experience, the football game is unbeatable. If you love arts and crafts, the lacquerware workshop offers a deep dive into Japanese artisanship. Outdoor enthusiasts should consider horseback riding for a gentle adventure, while those pressed for time will appreciate the personalized touch of the Miyajima private tour.
Think about your fitness level and what kind of experience feels most authentic to you. For example, if you’re traveling with children or prefer relaxed activities, the horseback riding may be best. For history and scenery lovers, the Miyajima tour provides a flexible, intimate exploration.
Booking early is advisable, especially for popular activities like the private Miyajima tour or the lacquerware workshop, which have limited availability.
In summary, Chugoku offers a range of memorable tours that cater to different interests—from the thrill of a local football match to learning about Japanese lacquerware or exploring Miyajima Island with a private guide. Whether you’re after a lively sports event, a hands-on craft experience, or a scenic island adventure, you’ll find something to enrich your trip. Consider your priorities and book early to secure your preferred experience.
