Traverse City is a place that naturally lends itself to engaging tours. Its combination of world-class wineries, stunning waterfront vistas, and a lively downtown scene makes it a prime destination for tour lovers. We especially enjoy the 5-Hour Traverse City Wine Tour on Leelanau Peninsula for its seamless logistics and picturesque wineries, and the Sunset Sail with Food, Wine & Cocktails for its relaxed, scenic water experience. Whether you want to sample Michigan wines while watching the sunset or explore historic streets with a pedicab, this list covers a wide spectrum of memorable experiences. With this many options, there’s no excuse not to get out and see what makes Traverse City so special.
Brief Overview
This guide features wine tours, sailing adventures, cruises, ghost walks, and private custom tours. Whether you prefer tasting wines at iconic vineyards like Black Star Farms or enjoying a group sunset sail on the schooner Wind Dancer, each experience offers something unique. For a more private experience, try the VIP Cadillac Escalade wine tour, or explore the city quickly with the Hi-5 Rickshaw Tour. Want history? The Ghost Lantern Tour combines the spooky with the historic. All these tours are detailed below, with practical insights to help you choose the best fit.
1. 5-Hour Traverse City Wine Tour: 3 Wineries on Leelanau Peninsula
This 5-hour wine tour takes the hassle out of winery hopping along Michigan’s Leelanau Peninsula. It visits four popular wineries and includes transportation, so you can enjoy tastings without worrying about driving. The tour stops at Black Star Farms, a renowned estate with over 50 wines and spirits, and Shady Lane Cellars, known for their scenic outdoor patio. The itinerary includes snacks on the bus, making it perfect for a laid-back afternoon. Not only do guests praise the comfortable coach and informative guides, but the fact that winery reservations are handled for you makes this a great value—at only $79.99 per person. This tour suits wine lovers who want a relaxed, all-inclusive experience with stunning vineyard views. The only downside? It ends just in time for dinner on your own.
Bottom Line: A fantastic choice for those who want to indulge in Michigan wines with minimal fuss, and enjoy Leelanau’s scenic beauty.
2. Sunset Sail from Traverse City with Food, Wine & Cocktails
For a peaceful and picture-perfect experience, the Sunset Sail offers a 2.5-hour cruise aboard the Wind Dancer schooner. Set sail as the sun dips below the horizon, with complimentary wine, beer, and cocktails on deck—they serve local cheese and fudge to complement the drinks. The crew provides entertaining commentary about the schooner and the area, adding educational charm to the relaxed atmosphere. This cruise is especially popular among couples and groups seeking a romantic or tranquil escape, earning a perfect 5-star rating from over 200 reviews. The captain and crew are attentive, and the setting on the water offers unmatched views of the Traverse City skyline and bay. At $199, it’s a splurge but one that’s well worth the price for a memorable sunset.
Bottom Line: Perfect for couples or anyone looking for a scenic, relaxing water adventure with wine and stunning vistas.
3. NON BUS 4 Winery Traverse City Wine Tour on Old Mission Peninsula
If you’d rather skip the bus and enjoy a luxury, personalized experience, this non-bus wine tour on Old Mission Peninsula is a shining option. Hosted in luxury GMC Yukons, the tour visits four spectacular wineries like Hawthorne Vineyards and Bowers Harbor. The focus here is on comfort and exclusivity, with stunning views from high bluff vineyards and stopping at top-rated wineries. The tour lasts about 4-5 hours and is led by expert guides who share local wine knowledge. Many reviews highlight the secluded setting and stellar customer service. For $68, it’s an excellent value, especially for those who prefer a more intimate, flexible tour without the crowds.
Bottom Line: Ideal for wine aficionados who want a high-end, private experience with top wineries and scenic landscapes.
4. Guided Sightseeing Cruise on West Grand Traverse Bay
A 2-hour cruise that showcases Traverse City from its waters, the Guided Sightseeing Cruise offers panoramic views of the bay with insightful commentary on local history and scenery. The boat features table and chair seating on both decks, plus a full-service bar for snacks or drinks. It’s a great way to see beach towns and coastal landmarks in comfort. Many reviewers mention how informative and relaxing the cruise is, with the crew’s friendly attitude adding to the experience. The ticket price is $48, making it an accessible option for families or anyone wanting a scenic break from land-based touring.
Bottom Line: A straightforward, enjoyable way to learn about the area while taking in gorgeous bay views.
5. Designated Driver TC – We Drive Your Car – Private TC Wine Tour
For those who want to control their own schedule without the stress of driving, this private wine tour offers a dedicated driver to chauffeur your car around Traverse City. At around $184.50 per person, it’s surprisingly affordable considering the personalized service. The tour covers up to four wineries or distilleries, with stops at favorites like Bowers Harbor and Chateau Chantal. Guests can relax, order their preferred drinks, and get local recommendations. Many reviews praise the friendly, attentive guides who make the experience seamless. This option suits groups who want flexibility and privacy, especially for celebrations or special occasions.
Bottom Line: An excellent blend of privacy, comfort, and local insight—perfect for those wanting a custom, hassle-free experience.
6. Day Sail from Traverse City with Food, Wine, & Cocktails
Enjoy a 3-hour daytime sailing aboard a historic schooner, perfect for lovers of the water and scenic views. The Day Sail provides locally sourced food and drinks, with the crew offering opportunities to help with sailing if you’re inclined. Many reviewers mention how friendly and professional the crew is, and how the intimate size makes it easy to chat and relax. It’s an ideal activity for families or friends who want a participatory experience on the bay, with the option to see wildlife and enjoy the natural beauty. The ticket price is $169, which is great value for a private, guided sailing adventure.
Bottom Line: A fun, engaging water trip that combines sailing skills with stunning views and local flavors.
7. 4-Hour Traverse City Sunset Wine Tour: 3 Wineries on Old Mission Peninsula
This sunset tour is perfect for those wanting a romantic evening with spectacular views. It visits three top-rated wineries on Old Mission Peninsula, including Chateau Chantal, where you can enjoy spectacular bay vistas. The tour uses a limousine-style bus, providing a classy, comfortable ride. You’ll have the chance to purchase bottles, sip wines, and enjoy local cheeses while watching the sun set over the water. Many reviewers highlight how beautiful the scenery and knowledgeable guides make it a stand-out experience. Priced at just under $75, it’s an excellent deal for a luxury experience with gorgeous scenery.
Bottom Line: Ideal for couples or small groups seeking a romantic, scenic, and well-organized wine experience.
8. NON BUS Traverse City Old Mission Sunset Wine & Distillery Tour
This 4 to 5-hour tour combines wineries and a distillery in a luxury SUV, avoiding the chaos of bus tours. You visit three wineries—including Hawthorne Vineyards and Bonobo Winery—plus an optional distillery visit. The VIP treatment means personalized service and flexible stops, with stunning views of the water and vineyards. Guests appreciate the smooth ride and friendly guides. At $68, it offers an affordable, upscale alternative to crowded tours, perfect if you prefer a more intimate, relaxed pace.
Bottom Line: For travelers who want a flexible, small-group experience with premium service and scenic stops.
9. Historical Ghost Lantern Tour Downtown Traverse City +Magnant
If history and a touch of the paranormal appeal to you, this ghost tour combines local legends with haunted sites around downtown Traverse City. Using real ghost-hunting equipment, you’ll visit places like the Whiting Hotel and Traverse City Opera House. The tour is educational but also entertaining, with stories of hauntings and paranormal activity. Many reviews mention how charismatic the guide is and how interesting the stories are. It lasts about 1.5 hours and costs only $38, making it a fun, affordable addition to any trip if you enjoy ghost stories or local lore.
Bottom Line: A great choice for history buffs and ghost fans wanting an engaging, spooky walk.
10. Sunset Cruise Experience on West Grand Traverse Bay
This 1.5-hour sunset cruise is a shorter, more casual option to enjoy Grand Traverse Bay‘s beauty. The Discovery boat features both indoor and outdoor seating, with locally sourced snacks and drinks available onboard. Reviewers love how relaxing and beautiful the cruise is, especially with the flexible indoor/outdoor options. It’s perfect for those short on time but still wanting a scenic, peaceful experience. Priced at $48, it delivers good value for a memorable waterfront experience.
Bottom Line: Ideal for a quick but scenic sunset outing with a relaxed vibe.
How to Choose the Right Tour
When selecting your ideal Traverse City tour, consider your budget, interests, and schedule. Want to savor Michigan wines while enjoying a beautiful sunset? The Sunset Wine Tour (click here) offers a romantic evening. Looking for a private, personalized experience? The VIP Cadillac Escalade (click here) provides exclusivity. If water is your thing, the day sail (click here) combines a scenic cruise with local food and drinks. Budget travelers might prefer the ghost lantern tour (click here), while groups celebrating a special occasion could opt for the private wine or brewery tour (click here). Booking early is recommended, especially during peak summer months.
Final Thoughts
Traverse City offers a remarkable variety of tours suited to many tastes—from wine connoisseurs to water lovers, history enthusiasts, and night owls. For wine lovers, the Leelanau Peninsula tour or the Old Mission Sunset wine tour are top picks. If you prefer a mix of sailing and scenery, the sunset or daytime schooner cruises are excellent choices. Those interested in exploring local legends and haunted spots will find the ghost lantern tour fascinating. And if you’re traveling with a group or seeking a luxury, private experience, the VIP Cadillac Escalade or Yukon tours will suit your needs.
No matter what you choose, these tours ensure a fun, memorable way to experience the richness of Traverse City. Be sure to book early, especially in peak season, and enjoy your adventure in Michigan’s premier getaway.