Ehime Prefecture in Japan offers a surprisingly diverse array of walking tours that suit various interests. Whether you’re into soaking in hot springs, exploring sacred pilgrimage routes, or wandering through castle grounds and shopping streets, Ehime’s compact size makes it ideal for exploring on foot. We especially like the Small-Group Walking Tour of Matsuyama and Minakuchi Brewery, which combines cultural sightseeing with a hands-on sake experience — perfect for those who love authentic local flavors and history. Plus, walking through Dogo Onsen’s historic streets gives a tangible sense of the city’s long-standing tradition of hot springs.
If you’re interested in experiencing the spiritual side of Japan, the Guided Walking Ohenro Pilgrimage Experience in Dogo Hot Spring offers a rare chance to walk part of Shikoku’s famous 88-temple route with a knowledgeable guide. And for a relaxed city day, the Town walk around Matsuyama Castle and local shopping combines history, local food, and shopping — a great option for those wanting a mix of sights and leisure.
1. Small-Group Walking Tour of Matsuyama and Minakuchi Brewery
This tour is a delightful introduction to Matsuyama’s top sights combined with a fun, personalized sake-making experience. Starting at Dogo Onsen Station, the guide leads you to key landmarks including Isaniwa Shrine, a site worshipped for over 1000 years, and Enmanji Temple, built in 812. The tour’s highlight is the visit to Dogo Onsen Honkan, an iconic hot spring building dating back to 1897, which has been designated an important cultural property.
What sets this tour apart is its interactive element — you’re invited to pick a word meaningful to you, which will be used in creating a custom Sake label at Minakuchi Shuzo brewery. This personal touch makes the experience memorable and engaging. The walk lasts around 2.5 hours, with plenty of time to absorb the history and soak in the atmosphere. The guide also explains the significance of local sites like Dogo Haikara Street.
Rated 5/5 by two reviewers, the tour’s charm lies in its friendly guide and relaxed pace. It’s ideal for travelers who want a cultural and sensory experience rolled into one, with plenty of opportunities to learn about Matsuyama’s heritage. The cost (~$59) offers good value given the depth and personalization of the experience. Bottom line: Perfect for history buffs and sake lovers alike.
2. Guided Walking Ohenro Pilgrimage Experience in Dogo Hot Spring
This tour immerses you in the spiritual practice of Japan’s famous Shikoku 88-temple pilgrimage, a route often traveled by foot for religious and healing reasons. While most pilgrims undertake the full journey, this guided experience introduces you to part of the route near Dogo Hot Spring, including visits to Ishite-ji Temple and Isaniwa Shrine.
The itinerary is designed to teach you the etiquette of pilgrimage and share stories about the temples and their significance. You walk about an hour, passing through a lush bamboo forest and climbing a small mountain trail—unusual for a city walk—offering a glimpse of the natural beauty that pilgrims often seek. The guide explains the spiritual meaning behind each stop and the history of the pilgrimage itself.
Since this experience is limited to about 2 hours and involves walking in a scenic yet manageable area, it’s well suited for those interested in Japan’s religious practices or looking for a unique cultural experience that combines walking and learning. At approximately $234 for up to 8 people, it offers an intimate and enriching way to understand local traditions without the full 88-temple commitment.
This tour is perfect for spiritual travelers or anyone curious about Japan’s pilgrimage culture. It’s a quiet, meaningful walk that deepens your appreciation for regional customs.
Bottom Line: A thoughtful choice for culturally curious travelers wanting a peaceful, guided introduction to Japan’s pilgrimage routes.
$233.59 per group (up to 8)
3. Town walk around Matsuyama Castle and enjoy local shopping
This tour is an ideal pick for a relaxed, city-focused day. It combines a visit to Matsuyama Castle, one of Japan’s few remaining castles from the Edo era, with time for shopping and sampling local treats. The walk begins with a short ride on the Sancho Ropeway up to the castle, where you get sweeping views over the city and learn about its strategic importance.
The guided walk then takes you through Ropeway Street and Okaido shopping arcade, lively spots packed with local shops, souvenirs, and food stalls. A highlight is stopping for a fresh Iyokan orange soft-serve ice cream or homemade amazake, a sweet fermented rice drink, at a cozy café. This mix of history and modern city life offers a balanced experience.
While the tour is only about 2.5 hours, it packs in a lot of local flavor for a reasonable price (~$60). It’s particularly suited for travelers who want to see the castle without strenuous hiking and enjoy some casual shopping and eating. The easy pace and central locations make it accessible for all ages and fitness levels.
Bottom Line: Great for history enthusiasts and those wanting to combine sightseeing with authentic local snacks and shopping.
How to Choose
Choosing between these walking tours depends on your interests, your pace, and what you want to get out of your time in Ehime. If you’re intrigued by Japan’s sake culture and want a blend of historic sites and brewery fun, the Small-Group Walking Tour of Matsuyama and Minakuchi Brewery is a good pick. For spiritual discovery and a taste of pilgrimage, the Guided Walking Ohenro Pilgrimage offers a meaningful, meditative experience. Meanwhile, those wanting a light, city-based stroll with shopping and castle views will enjoy the Town walk around Matsuyama Castle.
Factor in your budget, fitness level, and interest in history, religion, or local culture. For example, the brewery tour offers an engaging, hands-on activity at a reasonable price, while the pilgrimage walk is more spiritual and reflective. The city stroll provides a relaxed, food-filled afternoon.
Booking early is recommended, especially in peak seasons, to secure your preferred time and avoid disappointment. All tours offer unique insights into Ehime’s rich local life, so consider what experience excites you most.
Final Thoughts
Ehime Prefecture’s walking tours showcase the region’s rich tapestry of culture, history, and local flavor. Whether your interest lies in historic temples, lively shopping streets, or tasting authentic sake, there’s an option for you. The Small-Group Walking Tour of Matsuyama and Minakuchi Brewery is excellent for a balanced, engaging introduction, especially if you enjoy learning about sake-making. For those seeking a spiritual or cultural connection, the Guided Walking Ohenro Pilgrimage offers a contemplative walk through sacred sites. And for a more leisurely, city-focused day, the Town walk around Matsuyama Castle combines history, shopping, and local treats.
No matter which tour you choose, booking ahead guarantees a smoother experience. These walks reveal the authentic, everyday life of Ehime’s charming towns and scenic spots in a way that being a passive tourist never could. So lace up your shoes and prepare for an unforgettable exploration of this lesser-known yet captivating part of Japan.