Turin: Juventus Museum entry ticket & Stadium Tour

Discover Juventus’s World in Turin: A Deep Dive into the Museum and Stadium Tour

For football fans and curious travelers alike, a visit to the Juventus Museum and Allianz Stadium offers more than just a glimpse into Italy’s most famous football club. Priced at around $33 per person and lasting approximately two hours, this experience combines an engaging museum visit with an insider’s look at the team’s home turf. It’s conveniently located in the heart of Piedmont, making it easy to fit into a day of exploring Turin.

What we particularly like about this tour is the interactive and multimedia-rich museum, which makes the experience lively and engaging, especially for those who enjoy a modern take on sports history. Plus, the stadium tour itself is a rare chance to walk through the locker rooms, see the media zones, and stand where top players prepare for big matches—an authentic and memorable moment for any football enthusiast.

However, a consideration to keep in mind is that the museum does not include a live guide, which means if you’re after a more detailed narration as you explore, you’ll need to opt for the available audio guide or explore independently. This might suit those who enjoy self-paced visits, but others might prefer a guided experience for richer storytelling.

This tour is ideally suited for sports fans, families with kids who love football, or travelers interested in the Italian football scene. If you’re keen to see a legendary club’s home base, appreciate multimedia exhibits, and enjoy the thrill of walking through a famous stadium, you’ll find plenty to love here.

Key Points

Balanced Experience: Combines a modern museum with a stadium tour, offering both history and behind-the-scenes access.
Multimedia Focus: Uses innovative tech to make the history of Juventus come alive, appealing to tech-savvy visitors.
Flexible Visits: The museum allows free self-guided visits outside the scheduled stadium tour, ideal for those with flexible schedules.
Authentic Access: Walk through locker rooms, media zones, and exclusive areas, bringing you closer to the football action.
Cost-Effective: At around $33, the experience offers good value considering the combination of museum and stadium access.
Language & Accessibility: The museum is bilingual (Italian/English), but the live stadium guide is only in Italian, so some language considerations may apply.

You can check availability for your dates here:

An In-Depth Look at the Juventus Museum & Stadium Tour

When we arrive at the Juventus Museum, it’s immediately clear that this isn’t your run-of-the-mill sports museum. Opened in 2012, its goal has been to celebrate the club’s triumphs, but it does so with a fresh, innovative approach. We loved how the exhibits are designed to be more than just trophies on display—they’re brought to life through multimedia technology, making the history of Juventus engaging for visitors of all ages.

Museum lover? We've covered these other cultural institutions in Turin

The Museum Experience

The museum’s layout feels like a journey through Juventus’s past, present, and future. It’s entirely bilingual, so both Italian and English speakers can enjoy the displays, which include trophies, memorabilia, and stories behind the club’s key victories. What makes the museum especially appealing is its multimedia component—touch screens, videos, and interactive displays help tell Juventus’s story in a way that feels immersive and current.

One reviewer mentioned, “The multimedia content makes it especially appealing to kids and tech-lovers,” which is a good point. For football fans, seeing the club’s most significant trophies and memorabilia is a highlight, but the digital storytelling makes it enjoyable without feeling like a museum full of old objects. The constantly updated content also means you’re not just looking at static displays but learning about recent achievements and ongoing stories.

The Stadium Tour: Going Behind the Scenes

The second part of the experience takes you onto the Allianz Stadium. Led by a guide (in Italian), you’ll venture into areas usually reserved for players and media. It’s a chance to stand in the locker rooms, peek into the media zones, and walk the corridors where Juventus’s stars prepare for match day.

A typical itinerary includes visits to the locker rooms, the media area, and the most exclusive zones of the stadium. The tour is scheduled at specific times, on weekdays and weekends, so it’s wise to check availability and plan accordingly. The group size is manageable, allowing for a more intimate experience, and the guide offers insights into the history and traditions of Juventus.

A review noted that “Our guide, Marco, was fantastic—he knew every detail and made the visit really lively.” That personal touch can elevate the experience, especially if you’re someone who enjoys storytelling and insider details.

Practical Details & Value

The ticket includes both the museum entrance—which you can explore on your own outside of the guided stadium tour—and the stadium visit with a live guide. If you’re budget-conscious, this is a good deal, considering the combination of access and guided tour. The audio guide service is available for a small fee (around 5 euros), should you wish to explore more independently.

The museum hours are quite generous, opening from 10:30 AM to 6 PM on most weekdays, and until 7:30 PM on weekends, giving you plenty of flexibility. The stadium tour has scheduled departures, so it’s essential to pick a time that fits your plans.

More Great Tours Nearby

What Could Be Better?

Some travelers have mentioned that the lack of a live guide inside the museum might be a downside if you prefer detailed narration as you explore. While the multimedia displays are engaging, a guided explanation can add depth, especially for visitors less familiar with Juventus. Also, since the stadium guide is only in Italian, non-Italian speakers might find the commentary less accessible unless they opt for the audio guide.

While in Turin, here are other experiences we've covered

Who Will Love This Tour?

If you’re a football fan, especially of Juventus, this experience is a must. Families with kids who love sports will also find it exciting, thanks to the multimedia elements and the chance to walk through iconic areas of the stadium. For travelers interested in Italian culture, sports history, or even modern multimedia exhibitions, this tour offers a unique blend of storytelling and behind-the-scenes access.

Final Thoughts: Who Is This Experience Best For?

This tour offers a well-rounded Juventus experience at a reasonable price. It’s perfect for those who want a self-paced museum visit combined with an authentic stadium tour. If you’re after detailed storytelling with a guide, you might want to allocate extra time or seek additional resources, but for most visitors, the interactive exhibits and access to the locker rooms make it worthwhile.

Most importantly, it’s a chance to step into the world of one of Italy’s most beloved football clubs, walking where legends have trained and played. It’s a meaningful experience for sports fans, but also a fun and educational outing for anyone curious about Italy’s passion for football.

FAQs

Is the Juventus Museum open every day?
The museum is open from 10:30 AM to 6 PM on weekdays and until 7:30 PM on weekends, so you can visit most days during these hours.

Do I need to book in advance?
Yes, it’s recommended to reserve your tickets ahead of time, especially for the stadium tour, to secure a preferred time slot and avoid missing out.

Can I visit the museum without taking the stadium tour?
Absolutely. The museum allows for independent self-guided visits outside the scheduled stadium tour times, giving you flexibility.

Is the stadium tour suitable for children?
Yes, children who are football fans will enjoy walking through the locker rooms and media zones. The multimedia exhibits are also engaging for younger audiences.

Are tours available in English?
The museum is bilingual (Italian/English), but the live guide during the stadium tour is only in Italian. Audio guides in English and other languages are available for purchase.

How long does the entire experience last?
Expect around two hours for the combined museum and stadium visit, but this can vary depending on your pace and interest.

What should I wear?
Comfortable shoes are recommended since you will be walking through the stadium and museum areas.

Is the price of $33 worth it?
Considering it includes both the museum and stadium with a guided tour, many reviews agree it offers good value—especially for fans eager to see the club’s home and memorabilia.

Whether you’re a die-hard Juventus supporter, a sports history buff, or just someone interested in Italian culture, this tour offers a memorable and authentic look into one of the country’s most iconic football clubs. It’s a chance to see the passion and pride of Juventus come alive—on the field, in the museum, and within the walls of the Allianz Stadium.