Discover the Wealth of Akita’s Merchant Storehouses with a Guided Walking Tour
If you’re visiting Japan and want to step beyond the usual tourist spots, the Walking Tour of Wealthy Merchant’s Storehouses in Akita offers a captivating glimpse into a time when Akita’s Masuda Town thrived as a bustling hub for merchants and transportation. For $29.43 per person, this roughly two-hour stroll leads you through streets lined with restored traditional houses and historic storehouses (or “Uchigura”) that tell stories of affluence, craftsmanship, and everyday life from over a hundred years ago. The tour is facilitated by friendly guides, like Takeshi, who bring history alive with engaging explanations.
Two delights stand out: First, the chance to observe authentic, living storehouses still inhabited today, which is rare even in Japan. Second, the opportunity to see detailed architecture, from white plaster walls to polished black plaster and lacquer interiors, giving you a real sense of the wealth and aesthetic sensibilities of old merchant families.
A possible consideration is that the tour involves a self-transfer from JR Jumonji Station to Masuda-kuranoeki, which means some planning in advance or familiarity with local transportation is helpful. Also, since the tour size is limited to eight travelers, it maintains an intimate atmosphere but requires early booking.
This tour is perfect for history buffs, architecture lovers, or anyone eager to see a less-visited side of Japan that’s rich in local stories and authentic preservation. If you enjoy stories of traditional craft and living history, this experience is well worth your time.
Key Points

- Historic Setting: Walk through a well-preserved merchant town dating back to the Edo period.
- Architectural Details: See storehouses with white and black plaster, lacquered interiors, and unique structural features.
- Inhabited Storehouses: Visit buildings still used by residents, offering a rare glimpse of living history.
- Local Insights: Guides share stories about merchant wealth, lifestyle, and the significance of storehouses.
- Authentic Experience: Small group size enhances personalized explanations and interaction.
- Value: At just under $30 for two hours, this tour offers a meaningful look at Japan’s architectural and commercial past.
An In-Depth Look at the Tour Experience
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Getting Started and Transportation
The tour begins at the Masuda Kuranoeki meeting point, located in the charming Nakamachi district of Masuda Town. You’re responsible for your transfer from JR Jumonji station, either by bus or taxi, with the fare around 500 yen for the bus or approximately 3,000 yen by taxi. The tour provider can assist if you notify them in advance, which is helpful considering limited train schedules. Parking is available nearby if you’re driving.
This self-transfer might seem like an extra step, but it’s a small price to pay for the hands-on, personal touch of this experience. It also means you can arrive at a leisurely pace, soak in the rural scenery, and get a feel for local life before the tour starts.
The Walking Itinerary
Once you arrive, the guided walk takes you through several historic mansions, focusing on their storehouses (“Uchigura”)—a key symbol of merchant power from the Edo era. These buildings aren’t just storage spaces; they’re masterpieces of craftsmanship, with black plaster walls and elaborate decorations that hint at the wealth accumulated in this town.
Your guide will help you identify the distinctive features of each mansion’s storehouse, pointing out details like polished black plaster, white plaster, and lacquered interiors. These elements weren’t just functional—they conveyed status and taste, revealing much about the merchant families’ aspirations and cultural values.
Visiting the Storehouses
Two to three storehouses are typically included in the tour, all still in use today—meaning you’re not just seeing relics but living examples of historic architecture. One reviewer, Wesley, called this “the most comfortable tour I have ever experienced,” praising the professionalism and warmth of the guide, which suggests a friendly, relaxed atmosphere.
Another traveler, Asama, appreciated the chance to talk with the storehouse owners, thanks to the guide’s translation, which adds a richer layer of engagement. Such interactions provide a rare, personal perspective that elevates this beyond a simple sightseeing walk.
The Atmosphere and Aesthetic
As you stroll through the streets, you’ll notice how the townscape reflects prosperity—with creative architecture and well-maintained facades. The historic preservation district, designated in 2013, ensures that the buildings retain their original character, making your observations feel authentic rather than staged.
The details inside the storehouses—such as lacquered woodwork and polished plaster—are more than mere decoration. They serve as windows into the lifestyle and values of the merchant families, emphasizing the importance of beauty, durability, and status.
Authenticity and Insider Knowledge
What elevates this tour is the expert guidance. Guides like Takeshi not only explain the architecture but also share stories of the merchants’ wealth, transportation, and commerce, which helps you appreciate how Masuda Town functioned as a hub. Several reviews highlight how knowledgeable guides made the experience both informative and warm, making for one of the most comfortable and engaging tours travelers have enjoyed.
Practical Tips and Considerations
- Transportation: Remember that you need to plan your transfer from JR Jumonji Station. Bring cash for bus or taxi fares.
- Group Size: The limited size (up to 8) makes for a personalized experience but requires early booking.
- Weather: Since it’s an outdoor walking tour, check the forecast and dress accordingly.
- Duration and Value: At just two hours, the cost offers a good balance of depth and accessibility—especially considering the detailed explanations and visits included.
Who Should Consider This Tour?

This experience is ideal for travelers interested in architecture, local history, and traditional culture. It’s particularly suited for those who appreciate small-group intimacy and personal stories behind historic buildings. If you enjoy engaging guides who take time to answer questions and share insights, this tour won’t disappoint. It also appeals to those curious about Japan’s regional variations outside the major urban centers.
Final Thoughts

The Walking Tour of Wealthy Merchant’s Storehouses in Akita offers an intimate, authentic peek into Japan’s past—an opportunity to see how prosperity and aesthetic sense shaped everyday life in a merchant town. With knowledgeable guides and well-preserved buildings, the experience balances educational richness with charming sights, making it well worth the modest price.
For history lovers, architecture enthusiasts, or travelers seeking a meaningful cultural activity away from crowds, this tour provides a fresh perspective on traditional Japan. It’s a rare chance to see not just beautiful buildings but living history—stories of ambition, craftsmanship, and community that still resonate today.
In short, this tour is a gem for those who want to connect with Japan’s regional character, enjoy personal interactions, and step back in time for a couple of hours. It promises insights, beauty, and genuine hospitality—an authentic slice of Akita’s heritage.
FAQ

Do I need to book the tour in advance?
Yes, the tour is popular and usually booked 61 days ahead, so reserving early ensures you won’t miss out.
How do I get to the meeting point?
You’ll need to transfer from JR Jumonji Station to Masuda-kuranoeki by bus or taxi. The provider can assist if you notify them beforehand.
What is included in the price?
The $29.43 fee covers the guided walking tour and visits to two to three storehouses, with explanations provided.
Is there an age limit or physical requirement?
Most travelers can participate, but since it’s a walking tour, comfortable shoes and moderate mobility are recommended.
How long does the tour last?
Approximately 2 hours, making it easy to fit into a day’s schedule without fatigue.
Can I cancel if my plans change?
Yes, cancellations up to 24 hours in advance are free, with a full refund.
What should I bring?
Cash for transfers, comfortable walking shoes, and weather-appropriate clothing.
This guided walk through Akita’s merchant storehouses offers a rare, authentic look into Japan’s commercial past, all wrapped in a friendly, informative package. Whether you’re a history buff or simply love exploring local culture, this tour is a rewarding choice—an enriching step back into a time of prosperity and craftsmanship.
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- Akita Private Customizable Full Day Tour
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