Piedmont and Liguria are among Italy’s most exciting regions for wine lovers. Known for their prestigious reds like Barolo and Barbaresco and their refreshing whites and sparkling wines, these regions offer more than just pretty scenery. They promise authentic experiences—whether it’s visiting centuries-old cellars, tasting exclusive wines, or learning the art of winemaking from passionate families. Among our favorites is the unique wine tasting at Winery Marchesi Incisa della Rocchetta, where you can explore a storied family-run estate and sample top wines paired with local delicacies.
If you’re keen on more interactive experiences, the Home Cooking Class in Piedmont offers a fantastic way to blend culinary and wine passions. But for those who prefer to see a vineyard from every angle, the E-bike rental in the Langhe makes exploring both the countryside and local wineries a breeze. All these tours showcase the region’s commitment to tradition and quality, making Piedmont and Liguria a top choice for a wine-focused escape.
1. Tasting of 7 wines in the Langhe and visit to the cellar
This small family-run business in the heart of the Langhe offers an authentic taste of local wine culture. For just $35.60 per person, you’ll spend about two hours sampling seven different wines—from crisp whites to robust reds—while learning about their commitment to preserving their territory. What makes this experience stand out is the personal touch of a family deeply involved in their land and traditions. They focus on quality and innovation, trying to honor the past while experimenting with new approaches. The owners’ passion is palpable, and the intimate setting makes it feel like visiting friends.
This tour is perfect if you want a genuine, unpretentious introduction to Piedmont wines without breaking the bank. You’ll leave with a deeper understanding of how climate, soil, and tradition influence the flavors. The highlight is the visit to their cellar—an insight into how their wines are crafted from start to finish. Reviewers praise the “warm hospitality and excellent wines,” making it a top pick for those seeking a laid-back, authentic experience.
Bottom Line: A budget-friendly, genuine family experience ideal for curious travelers eager to understand local wine-making in a relaxed, friendly atmosphere.
2. Private Winery and Vineyard Tour with Wine Tasting
For around $17.35 per person, this private tour offers an intimate glimpse into Piedmontese winemaking with a walk through vineyards between Monferrato and Langhe. Giuseppe and Tiziana, the hosts, welcome visitors into their cozy cellar where they share their passion for local Piedmont wines. Their tour includes a visit to the vineyards, giving you a chance to see the hillside landscape and learn how terroir shapes the grapes.
What makes this experience stand out is the combination of personal storytelling and tasting—paired with salumi, cheeses, and other local treats. The tasting room atmosphere feels like joining friends for a drink, and the hosts’ enthusiasm for their craft is infectious. Guests often comment on the “super friendly hosts and delicious wines” that showcase the region’s typical varieties like Barbera and Nebbiolo. The hour or two fly by as you enjoy the local flavors and scenic views.
Bottom Line: An affordable, personable tour perfect for those wanting an authentic, memorable introduction to Piedmont wines with a friendly, relaxed vibe.
3. Unique wine tasting at Winery Marchesi Incisa della Rocchetta
This exclusive experience takes you into one of Piedmont’s most storied family-run wineries, which isn’t easy to access as a visitor. For about $46.10, you’ll spend roughly an hour and a half exploring historic barrel rooms and modern production areas at Winery Marchesi Incisa della Rocchetta. The highlight is tasting three of their top wines, including award-winning Barbera, Grignolino, and Pinot Noir, paired with local Piedmontese specialties.
What makes this tour worthwhile is its exclusive access and deep dive into winemaking tradition. The historic cellars and modern facilities offer a fascinating contrast—plus, the wines are exceptional. The guided tasting is informative, and the pairing adds a culinary dimension. Reviewers mention the “beautiful setting” and “knowledgeable guides,” making it appealing for those wanting a luxurious, behind-the-scenes experience.
Bottom Line: A premier choice for wine connoisseurs wanting to visit a historic estate and taste prestigious wines in an intimate setting.
4. Wine Tour and Tasting with the Producer in the Monferrato-Classic
This experience offers a comprehensive look at the winemaking process, from vineyard to barrel. For about $43.56, you’ll visit a historic 200-year-old cantina, see the vats where maceration happens, and explore the modern production areas. The tour concludes with a tasting in a beautiful room overlooking the amphitheater-style winery, where you’ll sample wines directly from oak barrels.
What sets this apart is the depth of the process covered, including seeing the entire journey of the wine and the historic significance of the estate. It’s especially appealing for those interested in craftsmanship and tradition. Reviewers appreciate the chance to witness the full production cycle and enjoy a relaxed tasting with stunning views.
Bottom Line: Ideal for wine enthusiasts wanting a detailed, behind-the-scenes look at traditional and modern winemaking in a historic setting.
5. Home Cooking Class in Piedmont: Tajarin Pasta, Zabaglione & wine
This hands-on cooking class combines culinary skills with wine tasting, all in a warm, convivial atmosphere. For $147.88 per person, you’ll learn how to make Tajarin pasta and traditional Zabaglione with a local chef, then enjoy the meal you’ve prepared. It lasts about three hours, offering plenty of time to connect with the chef and fellow travelers.
What makes this a unique experience is the blend of cooking and tasting, giving you a true taste of Piedmont’s culinary identity. Families, foodies, and wine lovers alike appreciate the chance to learn recipes and then share a meal. Reviewers love the interactive approach and mention how they “learned new techniques” while having fun.
Bottom Line: Perfect for those wanting a full immersion in Piedmont’s cuisine and wine culture, especially if you enjoy hands-on experiences.
6. E-bike rental in the Langhe: Landscapes, wines, and cuisine
At around $41.50 for a full-day rental, this tour lets you explore the vineyard-covered hills at your own pace. You start directly from a winery and can choose a half- or full-day route, following carefully designed paths through villages and vineyards. It’s a great way to combine physical activity with wine tasting, with tastings available on request.
What makes this experience appealing is its flexibility and the opportunity to absorb the scenery while visiting multiple wineries or savoring local cuisine along the way. Reviewers mention it as a “fun, active way to see the region,” emphasizing the friendly staff and beautiful landscapes.
Bottom Line: Best suited for active travelers who want to combine sightseeing with wine tasting without the constraints of a guided tour.
7. Monferrato (Asti): Wine Tour with light lunch picnic in the vineyards
For $57.50, this scenic tour includes a sunset cruise on Lake Garda, but more relevant is the wine experience in Agliano Terme, where you can enjoy a picnic amid the vineyards. The highlight is the chance to sample local wines and delicious traditional food in a picturesque setting. It’s an ideal choice for travelers looking for a combination of wine, scenery, and relaxed outdoor dining.
The tour’s reviews praise the “romantic setting” and “local food paired with regional wines,” making it a perfect choice for couples or small groups. It’s also flexible, with options for a light lunch amidst the stunning vineyard backdrop.
Bottom Line: A relaxed, scenic experience perfect for wine lovers who enjoy combining outdoor dining and beautiful views.
8. Wine Tour and tasting in the Monferrato – Premium
At just over $50, this premium tour offers a detailed look at both vineyard and cellar operations, including visits to over 200-year-old cellars with oak barrels. The tour concludes in an elegant tasting room overlooking the amphitheater-style winery, where you sample some of the estate’s best reds.
This experience is ideal for serious wine enthusiasts eager to understand traditional techniques and taste prestige wines. The review emphasizes its depth and exclusivity, with a focus on craftsmanship and history.
Bottom Line: A top-tier choice for wine aficionados wanting an immersive, high-quality experience in a historic setting.
$50.02 per person
How to Choose Your Perfect Wine Tour
When selecting a wine tour in Piedmont or Liguria, consider your budget, interests, and how much time you want to dedicate. If you’re after a deep dive into winemaking, the Premium Monferrato tour or the family-run cellar experience are excellent bets. For a more active day, the E-bike rental allows autonomy and outdoor adventure. If you enjoy culinary experiences, the cooking class combines food and wine perfectly.
Remember to book early during peak months (spring and fall) when regional harvests and festivals are lively. The best tour depends on if you’re looking for luxury, hands-on learning, or outdoor exploration—each experience on our list offers its own unique flavor of Piedmont’s celebrated wines.
In summary, Piedmont and Liguria deliver a diverse range of wine experiences—from intimate tastings and historic cellar visits to lively outdoor picnics. For the serious connoisseur, the Premium wine tour provides depth and exclusivity. For those wanting to combine sightseeing and local flavors, a bike tour or vineyard walk can turn a day into a memorable adventure. Whatever your style, booking early will ensure you secure a spot for these authentic experiences—so start planning your wine journey today.