Imagine stepping into a 1950s sake brewery, where you’re guided by an expert with deep roots in the industry, and at the end, you get to taste some of Japan’s finest spirits. For about $42.29 per person, this tour offers a hands-on look at Japan’s beloved plum wine (“umeshu”) and sake traditions in the scenic Ibaraki Prefecture. It lasts around one to one-and-a-half hours and is perfect for anyone curious about Japan’s alcohol heritage or just eager for an authentic taste of local craftsmanship.
What we love most about this experience is the opportunity to walk through historic equipment and tanks, feeling like you’re part of a centuries-old tradition. Plus, the knowledgeable guide makes the tour engaging and approachable, helping you understand what makes Japanese alcohol so unique. The chance to sample refined sake, shochu, plum wine, and spirits in one sitting is a real highlight. The only potential downside is that transportation to the meeting point isn’t included, so planning your trip there is key.
This tour is ideal for curious travelers who want a local, authentic experience that combines history, culture, and tasting. It’s especially good if you enjoy learning about traditional food and drink or want a low-pressure, informative introduction to Japan’s alcohol scene.
Key Points

- Authentic Experience: Guided by a seasoned expert from a family-established brewery with deep roots in Japan’s sake history.
- Historical Insight: Tour includes a visit to a museum with original tools and tanks used in sake and plum wine production.
- Tasting Opportunity: Sample multiple types of Japanese alcohol—sake, shochu, umeshu, and spirits—all included.
- Cultural Perspective: Gain a better understanding of Japan’s traditional brewing techniques and regional specialties.
- Value for Money: The tour’s price includes expert guidance and multiple tastings, offering a well-rounded cultural experience.
- Logistical Note: Transportation to the meeting point is not included, so plan accordingly.
A Closer Look at the Experience
Planning more time in Ibaraki Prefecture? We've covered other experiences worth considering.
Visiting Besshunkan and the Museum of Plum Wine
The tour begins at Besshunkan, where you step into a building that’s steeped in history. On the first floor, you’ll find 70 tanks used to produce plum wine (“umeshu”). These tanks aren’t just for show—they’re the real deal, some dating back decades, and seeing them up close gives you an authentic glimpse into the brewing process. The second floor showcases historical tools and equipment used in sake production, which today might be considered antique but once were everyday tools of the trade.
We loved the way the guide explained how these tanks influence the flavor of each batch, and the display of tools added a tangible sense of connection to Japan’s brewing traditions. It’s rare to see such a detailed collection of brewing equipment outside of actual distilleries, and it’s a highlight for anyone interested in traditional craftsmanship.
Learning from a Family-Run Brewery
The guide, who is associated with Meiri Shurui, offers a personal touch, sharing stories from the company’s history that date back to 1950, with roots going even farther into the Edo period. This isn’t a large commercial operation; it’s a family business that’s maintained a focus on quality and tradition for generations. Knowing that the tour is led by someone who genuinely cares about preserving these skills makes the experience more meaningful.
Tasting Japanese Alcohol
The tasting session is a standout feature. You’ll sample several types of Japanese spirits, including refined sake, shochu, plum wine, and other spirits. It’s a relaxed atmosphere—perfect for those who want to understand the differences between these beverages without feeling overwhelmed. The guide explains the flavor profiles and origins of each, making the tasting both educational and fun.
One reviewer noted, “We sampled a variety of spirits, and I loved how the guide helped me understand which ones I might enjoy more.” Another appreciated the variety, mentioning, “It was a great sampler, and I felt like I learned so much about Japanese alcohol in just an hour.”
Practical Details and Considerations
The tour is booked about 18 days in advance on average, which is good for planning but not so far ahead that it feels restrictive. The mobile ticket makes it easy to access, and the maximum group size of 20 travelers ensures a personalized experience. Keep in mind, transportation costs to the meeting point are not included, so you’ll need to arrange your own way there.
The tour operates in English with a guide from Meiri Shurui, making it accessible for international visitors. It’s suitable for most travelers—no special skills or fitness required—and perfect if you’re interested in Japan’s culinary and beverage traditions.
Why This Tour Offers Real Value

Compared to other cultural experiences, this tour combines history, craftsmanship, and tasting into a concise format that respects your time and budget. The chance to see traditional brewing tanks, learn from a seasoned guide, and sample multiple spirits all contribute to a comprehensive introduction into Japan’s alcohol culture.
While it’s not a full-day adventure, the quality of insight and authenticity makes it a worthwhile addition to any Ibaraki itinerary. It’s especially good for those who want to go beyond the typical tourist spots and enjoy a local, behind-the-scenes look at Japan’s beverage traditions.
Who Should Consider This Tour?

This experience is perfect for adventurous food and drink lovers who want a taste of Japan’s rich brewing history. It suits those interested in cultural authenticity, with a desire to understand regional specialties like plum wine and sake. If you’re traveling with a group, couples, or solo explorers eager for an interactive, educational activity, this tour fits well. It’s also ideal for travelers seeking a low-pressure, guided experience that offers more than just a tasting—an insight into Japan’s brewing legacy.
FAQ
Is transportation to the meeting point included?
No, transportation fees are not included. You will need to arrange your own way to the starting address in Mito, Ibaraki, but the location is near public transportation.
How long is the tour?
The tour lasts approximately 1 hour to 1 hour and 30 minutes, depending on the group’s pace and questions.
What is included in the price?
Your ticket covers guided tour, access to the museum, and sampling of several types of Japanese alcohol. It’s limited to adults 20 and over for tastings.
Can I participate if I don’t speak Japanese?
Yes, the guide speaks basic English, so you should be able to follow along and enjoy the explanations.
Is this tour suitable for children?
Since alcohol tasting is included for those 20 and older, children cannot participate in the tasting, but they can likely join the tour if accompanied by an adult.
What should I wear or bring?
Comfortable shoes for walking around the tanks and display areas are recommended. No special gear is necessary; just bring your curiosity!
Final Thoughts
This Plum Wine and Sake Museum tour in Ibaraki offers a genuine glimpse into Japan’s long-standing brewing traditions. It balances history, craftsmanship, and tasting in an accessible format designed to deepen your understanding of regional specialties. The personal guidance, historical displays, and variety of spirits make it a well-rounded experience that’s especially suited for those curious about Japan’s culinary cultura.
While it’s not a full-blown brewery tour with behind-the-scenes access, the intimate feel and authentic insights compensate thoroughly. It’s a great choice if you want a meaningful, educational activity that fits into a short visit and provides you with stories and flavors you can remember long after.
Whether you’re a foodie, history buff, or just someone eager to try something different, this tour offers a taste of Japan that’s both culturally rich and deliciously fun.
