Imagine wandering the streets of Seoul with a local friend who’s eager to show you their favorite hidden spots, authentic eateries, and neighborhood quirks. That’s precisely what the Seoul Like a Local: Customized Private Tour offers. Priced at around $55 per person, this experience lets you pick the places that matter most, whether it’s traditional palaces, bustling markets, or modern neighborhoods. The tour lasts anywhere from 2 to 6 hours, making it flexible enough to fit into your travel plans.
What we love about this tour is its personalized approach—it’s not a cookie-cutter guide, but a true local showing you around on your terms. Plus, the flexibility of scheduling and the chance to ask your guide questions via phone or chat before and during the tour make it feel incredibly tailored. Another highlight? The tour is completely private, ensuring an intimate experience focused just on your group’s interests.
One potential consideration is that this tour is walking only, so comfortable shoes are a must. Also, as it’s highly customizable, the experience can vary quite a bit depending on your interests—so if you prefer structured, fixed itineraries, this might not be ideal. But if authentic, off-the-beaten-path experiences appeal to you, this tour hits the mark.
This experience suits travelers who want to connect with Seoul on a personal level—whether you’re visiting for the first time or returning and craving a local’s perspective. It’s especially ideal for those who enjoy flexible, tailor-made adventures and value insider tips over traditional sightseeing.
Key Points

- Highly Personalized: The tour is tailored to your interests, with the guide adjusting the route accordingly.
- Local Perspective: Guides offer practical, everyday insights into Seoul’s neighborhoods and culture.
- Flexible Timing: It can last from 2 to 6 hours, depending on your schedule and preferences.
- Private Experience: Only your group will participate, ensuring a more intimate connection.
- Walking Tour: Focused on exploring neighborhoods on foot—comfortable shoes recommended.
- Pre-Visit Chat: Opportunities to discuss your interests beforehand via call or chat.
An In-Depth Look at the Tour Experience

Prefer personalized experiences? Here are other private options we've covered in Seoul
The Booking and Planning Phase
One of the biggest advantages of this tour is how easy it is to tailor it to your needs. You pick the start time, location, and specific interests beforehand, providing your guide with a clear picture of what excites you. Since the tour is designed around your preferences, it’s perfect for customizing your Seoul experience—be it food, culture, or local life.
Booking typically requires planning about two months in advance, which speaks to its popularity. The price of $55 per person offers good value considering it includes a private guide, customized route, and the personal touch that a large group or fixed itinerary can’t match.
Meeting Your Guide and Starting Off
The tour begins at a convenient meeting point, 142-3 Sejongno in Seoul, close to public transportation. The guide, referred to as a “Lokafyer,” acts more like a friendly local friend than a formal guide. This relaxed approach creates an environment where questions are welcomed, and suggestions flow naturally.
The Itinerary: Fully Customized
Since this is a completely tailored experience, what you visit depends on your interests. But based on reviews and typical offerings, here’s what you might expect:
Traditional Neighborhoods and Cultural Sites:
Your guide may lead you through historic districts, sharing insights about local life and customs. While the tour doesn’t include entrance fees, you can choose to visit palaces, markets, or temples, covering your own admission costs. The guide’s role is to highlight authentic spots that aren’t always in travel guides—think of cozy cafes, bustling street markets, or lesser-known temples.
Modern Seoul and Urban Vibe:
Expect to traverse trendy districts like Insadong or Hongdae, soaking in Seoul’s vibrant youth culture. Guides can suggest the best local eats, from delicious Korean BBQ to street snacks, based on your preferences.
Food and Local Experiences:
Many travelers rave about the food tips provided—ranging from where to find the best kimchi to hidden alleyway eateries serving authentic Korean tapas. As one reviewer put it, they “had great Korean BBQ and enjoyed every moment,” thanks to their guide.
The Authenticity and Personal Touch
What truly sets this tour apart is the personal connection. Guides are described as knowledgeable, friendly, and respectful. One reviewer mentioned, “Crisstel was very accommodating & informative,” reflecting the genuine care Guides put into making sure travelers feel comfortable and engaged.
Since the guides are locals, they can offer practical advice on navigating Seoul, recommend places to shop or visit, and share insider tips that you won’t find in guidebooks. This is perfect for travelers wanting to see Seoul through a local’s eyes rather than a tourist brochure.
The Pace and Walking Experience
The tour’s pace is flexible, but as it’s walking only, comfortable footwear is a must. Expect to cover a fair amount of ground—ideal for those who enjoy active sightseeing. A review highlighted the guide’s patience, “she was patient, fun, and very friendly,” making the experience enjoyable even if physically active.
What’s Not Included
As the tour is customized and private, entrance fees, food, drinks, and transportation to specific sites are not included. This allows you to control your spending and focus on what interests you most. However, it’s worth considering the added costs if visiting specific attractions is on your list.
Authentic Insights from Travelers

From detailed reviews, we learn that guides like Chris greatly enhance the experience. “Chris was an excellent guide,” said Sarah, “very knowledgeable, with great English, and it was a perfect start to our time in Korea.” Another traveler, Emily, remarked, “Crisstel was very accommodating and informative,” emphasizing the friendly and respectful nature of the guides.
The opportunity to try local food was a highlight. One reviewer shared, “had great Korean BBQ and enjoyed every moment,” illustrating how the tour can include delicious culinary discoveries, sometimes with tips on where to find the best dishes.
Flexibility in Duration
While the tour can last 2 to 6 hours, reviews suggest that even a shorter or longer session can be tailored to fit your schedule. This makes it favored among travelers with tight itineraries or those who want a leisurely afternoon exploring specific interests.
Weather and Practical Tips
Since the tour operates in all weather conditions, dressing appropriately is advised. Comfortable shoes are essential, given the walking nature. Also, guides are near public transportation hubs, making it easy to meet and depart.
Who Will Get the Most Out of This Tour?
This experience is ideal for travelers who crave authenticity and want to avoid cookie-cutter tours. If you enjoy customizing your day, love the idea of getting advice from locals, or want a more intimate understanding of Seoul’s neighborhoods, this is a perfect fit. It’s also excellent for those traveling with children (as kids under 3 are free), provided they’re comfortable walking.
On the flip side, if you prefer structured schedules, fixed itineraries, or plan to visit specific attractions with set entrance fees, you might find this flexible approach less predictable. But for anyone wanting a personalized, friendly, and insightful glimpse into Seoul’s everyday life, this tour offers genuine value.
The Sum Up

The Seoul Like a Local: Customized Private Tour is a smart choice for those seeking an authentic, flexible, and intimate way to experience Seoul. The guided insights from friendly locals like Chris or Crisstel bring the city’s neighborhoods alive, beyond the usual tourist paths. It’s especially suited for travelers who enjoy tailor-made adventures, want practical tips, and love discovering hidden gems with a trusted guide by their side.
While it doesn’t include entrance fees or transportation, the value of personalized attention and insider knowledge makes it worth considering. It offers a rare opportunity to connect with the city on a personal level—something that large group tours or rigid itineraries can’t match.
If you’re looking for a friendly, adaptable, and culturally rich experience in Seoul, this tour could be your best ticket to seeing the city through a local’s eyes.
FAQ: Your Questions Answered

Is this a group tour?
No, it’s a private experience, so only your group will participate, ensuring personalized attention.
How long does the tour last?
The duration is flexible, ranging from around 2 to 6 hours, depending on your preferences and schedule.
What’s included in the price?
The price covers a private, customized walking tour with a local guide. Entrance fees, food, drinks, and transportation are not included.
Can I choose where to start?
Yes, you can specify your preferred start time and meeting point when booking.
Is this suitable for children?
Yes, children under 3 are free, but they should be accompanied by an adult. The walking nature makes it comfortable for families.
Do I need to book in advance?
Yes, most travelers book around 2 months ahead, especially since the tour is personalized and in high demand.
What should I wear?
Comfortable shoes are recommended because it’s a walking tour. Dress appropriately for the weather.
Can I visit specific attractions during the tour?
Yes, you can request specific sights or neighborhoods in advance, but entrance fees and additional costs are your responsibility.
What if it rains or the weather is bad?
The tour operates in all weather conditions. Dress accordingly, and your guide can help you adapt the plan if needed.
How do I contact the guide or book?
You’ll coordinate with the tour provider, Lokafy via their website or booking platform, where you can specify your preferences.
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