Drinks & Diamonds Shopping Experience in St. Thomas

Imagine stepping into a family-run jewelry store in the heart of Charlotte Amalie, St. Thomas, where you’re welcomed with a glass of bubbly—be it champagne, mimosa, or water—and treated to a personalized tour of some of the most exquisite jewelry on the island. Priced at just $25 per person for about an hour, this intimate experience offers you more than just shopping; it’s a chance to learn about diamonds and gemstones directly from family jewelers who have been perfecting their craft for over 35 years. The tour includes pickup, a mobile ticket, and the opportunity to watch jewelers at work, making it a well-rounded, value-packed treat for lovers of fine jewelry.

What we love about this experience is the personalized attention you receive—whether it’s a family member assisting you or watching expert jewelers clean and set jewelry right before your eyes. Plus, the relaxed atmosphere with complimentary drinks makes the visit feel like catching up with family rather than a hurried retail stop.

A small consideration: since it’s a private, intimate tour, it’s best to book well in advance—on average, travelers plan around 75 days ahead. Also, while most travelers can join, those seeking a quick, high-volume shopping spree might find this experience more personal and slower-paced than some larger stores.

This tour suits travelers who value educational moments, genuine service, and high-quality jewelry. If you’re looking for a place that combines the warmth of a family business with top-tier craftsmanship and the chance to request custom pieces, this is a perfect fit.

Key Points

• Family-Owned: A 35-year tradition of quality, personalized service.
• Educational: Learn directly from jewelers about diamonds, gemstones, and jewelry design.
• Relaxed Atmosphere: Complimentary drinks and no pressure make shopping enjoyable.
• On-Site Services: Jewelry cleaning, setting, and custom requests available during your visit.
• Private Experience: Only your group participates, ensuring a tailored, intimate visit.
• Great Value: At just $25, it’s an affordable way to discover high-quality jewelry with expert guidance.

A Closer Look at the Drinks & Diamonds Shopping Experience

When you arrive at Kay’s Fine Jewelry in Charlotte Amalie, you’re stepping into a store that’s been a staple for jewelry lovers for over three decades. The experience begins with a warm welcome from family members who treat every visitor like a guest in their home. The store’s location on Dronningens Gade, a bustling street lined with shops and cruise passengers, makes it easy to find and conveniently accessible.

What makes this tour stand out is its combination of education and luxury. For just $25, you get about an hour of guided attention—more than enough time to browse, learn, and perhaps find that perfect piece. You also have the option to request jewelry cleaning and setting on-site, which adds a practical touch to the experience.

The Guided Tour and Education

As you step inside, a family member will personally assist and guide you through their extensive collection. Their approach is friendly and knowledgeable—reviewers repeatedly praise how they educate customers about design, gemstones, and even the story behind each piece. For example, one reviewer noted, “Our sales rep Amar Naik was welcoming, professional, and his service was amazing.” This personalized service is key to making each visit memorable, especially for those new to jewelry shopping.

Jewelry Selection and Customization

From sparkling bridal sets to designer watches and rare collectibles, the store offers a wide range of items suitable for almost every occasion and budget. Many customers appreciated the quality, with a local jeweler confirming they’d received a good deal. The jewelers on-site can also adjust jewelry or craft custom designs in just a few hours, adding a layer of convenience and exclusivity.

The Atmosphere

The complimentary drinks—champagne, mimosas, water—are just a nice touch that transforms a typical shopping outing into a relaxed social experience. Reviewers rave about the welcoming environment and the absence of high-pressure tactics. This approach allows you to browse comfortably, ask questions, and really take your time.

Authentic Reviews and Experiences

One reviewer shared, “We learned the history of this family owned business and we made to feel very comfortable buying jewelry on our vacation,” illustrating how genuine the family touch is. Another added, “They know what they are doing and can adjust or create jewelry quickly.” The consistency in reviews highlights this as a trustworthy, high-value experience rather than a typical tourist trap.

Practical Details

The store is open Monday to Saturday from 9:00 AM to 5:00 PM, and booking in advance ensures you secure your spot—most travelers book around 75 days ahead. The pickup service is helpful if you’re staying nearby, and since it’s a private tour, your group will have the full attention of the staff.

Why Visit Kay’s Fine Jewelry?

This experience is ideal for travelers seeking a high-quality, educational, and friendly shopping environment. If you’re someone who appreciates authentic family businesses, personalized service, and the opportunity to learn about gemstones directly from experts, this tour hits the mark. It’s perfect if you’re looking for a special gift, an engagement ring, or just want to browse with confidence knowing you’re getting good value.

The combination of luxury with family warmth creates a unique vibe that many travelers find charming and trustworthy. Plus, the on-site jewelers and customization options mean you’re investing in more than just a piece of jewelry—you’re getting a story and a piece of craftsmanship.

Frequently Asked Questions

Is transportation provided for this tour?
Yes, pickup is offered, making it easy to start your experience without worrying about how to get there.

How long does the shopping experience last?
It lasts about one hour, enough time to browse, learn, and enjoy without feeling rushed.

Can I request jewelry cleaning or adjustments?
Absolutely, the jewelers on-site can clean your jewelry or make adjustments while you wait.

Is this a private tour?
Yes, only your group will participate, ensuring personalized service and attention.

What is the cost of this experience?
It’s $25 per person, which is a very reasonable price considering the personalized guidance and access to high-quality jewelry.

When can I visit?
The store is open Monday through Saturday, from 9:00 AM to 5:00 PM, year-round.

Do I need to book in advance?
Yes, most travelers book about 75 days ahead to secure their spot, especially during peak seasons.

What types of jewelry are available?
From bridal sets to designer watches, rare collectibles, and custom pieces, the selection is diverse and high-quality.

Is there a minimum age requirement?
Most travelers of all ages can participate, especially since service animals are allowed and the environment is welcoming.

What if I want a custom piece?
The jewelers can create custom jewelry, often within a few hours, making it a perfect option for special gifts or unique designs.

Final Thoughts

The Drinks & Diamonds Shopping Experience in St. Thomas offers a rare blend of luxury, education, and family warmth. It’s not just about buying jewelry; it’s about understanding the craftsmanship, hearing the stories behind each gem, and feeling genuinely welcomed. For those who appreciate personalized service and high-quality selections without the sales pressure, this is a shining option.

The experience is especially suited for travelers who want to invest in a meaningful piece of jewelry, whether for themselves or as a gift. The ability to watch jewelers at work, request custom designs, and enjoy a relaxed atmosphere makes this a memorable part of any visit to St. Thomas.

If you’re craving authentic service, a family-run environment, and the chance to learn from true experts, this tour deserves a spot on your list. It’s a small, affordable luxury that enriches your vacation with stories, sparkle, and a little taste of family pride.

Enjoy your jewelry shopping in St. Thomas knowing you’re getting a genuine, personal, and high-value experience that feels more like visiting friends than just another shop.