Go City Amsterdam Pass: Attractions Pass with Rijksmuseum

Traveling to Amsterdam can be a whirlwind of art, history, and lively neighborhoods. The Go City Amsterdam Pass, costing about $87 per person, offers you the chance to see more, pay less, and skip the lines. This all-inclusive pass gives you access to over 40 attractions, including must-see spots like the Rijksmuseum, the Heineken Experience, Madame Tussauds, and a scenic Canal Cruise. It’s designed for those who want flexibility—whether you’re here for 1, 2, 3, or 5 days—and want to pack in as much as possible without worrying about ticket lines or extra costs.

What makes this pass particularly attractive is the significant savings—up to 50%—compared to purchasing separate tickets. The convenience of a digital pass that you can activate on your phone, combined with a comprehensive app guide, means you can plan ahead, reserve in-demand spots, and avoid last-minute surprises.

Two things we really appreciate: First, the variety of attractions—from world-renowned art and museums to fun and quirky experiences like Madame Tussauds or This is Holland—ensures there’s something for all. Second, the ease of use—the pass and app make organizing your day straightforward, so you’re not caught scrambling for tickets or navigating confusing lines.

A possible drawback? Some of the most popular experiences, such as the canal cruise or museums, require reservations in advance. If you don’t plan ahead, you might miss out or end up waiting longer than you’d like. Also, while the pass is a fantastic value, it works best if you’re committed to visiting multiple attractions in a short period.

This pass is perfect for first-time visitors eager to maximize their sightseeing without the hassle of ticketing or for families and groups who want to make the most of their trip with a fixed budget. If you’re a traveler who loves a mix of art, history, and fun, and you’re prepared to plan your days, this could be just the ticket.

Key Points

• Flexible duration: 1 to 5 days of unlimited use, ideal for tailored itineraries.
• Significant savings: Up to 50% off combined attraction prices.
• All-in-one convenience: Digital pass with a city guide helps you plan and reserve ahead.
• Wide variety of attractions: Museums, cruises, beer tours, and even day trips outside the city.
• Advance reservations recommended: To secure spots at popular sites.
• Valid for 1 year from purchase: Activate when you’re ready to start exploring.

When we first looked at this pass, what caught our eye was its comprehensive list of attractions. The idea is simple: for a set price, you gain access to over 40 of Amsterdam’s best sights and experiences, often with pre-paid entry and skip-the-line privileges. You’ll love how smoothly it integrates into your trip planning.

You can check availability for your dates here:

How Does It Work?

Once you purchase your 1, 2, 3, or 5-day pass, you activate it at any included attraction or tour. The Go City app is your navigator—helpful for reserving spots, keeping your digital tickets handy, and even showing you timing suggestions. You then have consecutive days to visit as many attractions as you can fit in, making it a perfect tool for cramming in a jam-packed itinerary.

The Attractions

The highlight is undoubtedly the Rijksmuseum—home to masterpieces by Rembrandt and Vermeer, and a must-see for art lovers. We loved the way the pass allows pre-paid access, so you avoid the long queues, especially during peak seasons.

Next is the Heineken Experience, a lively tour through the history of Amsterdam’s most famous beer. As one reviewer noted, “Heineken is a must-do. If you have enough time, do them all.” You also get to sample beer—a nice perk for those interested in local culture and tasting.

For a lighter, humorous experience, Madame Tussauds offers fun photo opportunities with wax figures of celebrities and historical figures. The Canal Cruise is another standout—offering spectacular views of the city’s famous waterways. Most reviews mention that booking ahead is a good idea for popular times, but the cruise provides a relaxing way to see the city from a different perspective.

Other included attractions cover a wide array: Moco Museum (for modern art), This is Holland (a spectacular 5D experience of the Netherlands’ landscape), Royal Coster Diamonds (for jewelry lovers), and A’DAM LOOKOUT (for panoramic city views). Seasonal options include Keukenhof, which is a highlight during spring tulip season, along with Zaanse Schans windmill village and other day trips outside the city.

The Experience in Practice

Many travelers have praised how easy and flexible the pass makes their visit. One reviewer shared, “It was so easy to use. Everyone was great about honoring it,” highlighting the trustworthiness and convenience. People also appreciate having everything on their phones, which means less worry about losing paper tickets or waiting in line.

Some pointed out that reservation is key for popular attractions. As one traveler advised, “Book your slots early to avoid disappointment,” because spots fill up fast, especially during peak seasons.

The value becomes clear if you plan your days well: “We managed to do more than enough in 3 days and saved over 100 euros,” said a satisfied visitor. The cost-effectiveness hinges on your willingness to plan ahead and maximize your time, but with the wide selection of included experiences, it’s very likely you’ll find yourself saving money and seeing more than you could on individual tickets.

Considerations and Tips

While the pass offers great value, it’s wise to reserve key attractions early, especially if your trip aligns with busy periods. Also, some activities—like the canal cruise or certain museums—may have limited slots or specific opening hours, so check the app for details.

For those who enjoy organized itineraries and want to maximize their sightseeing, this pass is an excellent choice. If you prefer a more relaxed pace or are only interested in a few specific sites, it might be worth comparing cost vs. single tickets.

This pass is best suited for energetic travelers eager to soak in as much of Amsterdam as possible. It’s especially good if you’re traveling with family or friends and want the convenience of pre-paid access to major attractions. If you’re someone who enjoys structured plans and reservations in advance, you’ll find the process straightforward and stress-free.

It’s also perfect if your goal is value for money—the savings are considerable if you visit multiple sites in a short span. For those interested in art, history, or even trying out local beers and chocolates, this pass covers a lot of ground.

Let’s explore what you might do on your trip with the pass. Expect to start your day with a visit to the Rijksmuseum, where the grandeur of Dutch masters like Rembrandt and Vermeer will set the tone for your cultural exploration. The museum’s impressive architecture and vast collection make it worth arriving early—many reviews highlight the importance of reservations to avoid long waits.

After soaking up classic paintings, you could head to the Moco Museum to see modern art, including pieces by Banksy. The art scene here is diverse, offering a nice balance to the traditional masterpieces. If you’re into pop culture, the Madame Tussauds is a fun stop for photos with wax figures of your favorite celebrities—great for families or groups who enjoy light-hearted fun.

In the afternoon, take a canal cruise—a quintessential Amsterdam experience. The Scenic views from the water reveal the city’s charming bridges, historic houses, and lively neighborhoods from a relaxing boat. Many find this to be a highlight, especially if they’ve pre-booked a preferred time.

For those interested in Dutch brewing history, the Heineken Experience provides an interactive tour of the beer’s history, production process, and tasting sessions. Some travelers, like D’Arcy, mentioned they crammed in Heineken, Rijksmuseum, and the canal cruise within a short span, maximizing their day.

Other highlights include This is Holland—a 360-degree journey through the Dutch landscape in a multi-sensory show—and Royal Coster Diamonds, where you can learn about the diamond-cutting craft. Seasonal options like Keukenhof allow visitors to see the famous tulip fields in full bloom, making spring visits particularly spectacular.

When planning, keep in mind reservation requirements for popular attractions and check the operating hours. The app provides up-to-date info, helping you avoid surprises. Almost all reviews praised the ease of booking, clear instructions, and the convenience of having tickets in your pocket.

The main advantage of this pass is saving money—particularly if you plan to see multiple sites. For example, if individual tickets for the Rijksmuseum, Heineken Experience, and canal cruise total around €60-€80, the $87 price for the pass starts to look like a bargain. Combine that with the skip-the-line benefits and free transportation options (if included), and you’re set for a stress-free trip.

Many reviewers highlighted how valuable their purchase was. One exclaimed, “We did many attractions and saved a lot—enough to cover extra meals or souvenirs.” It’s especially beneficial for short trips, where every minute counts. The flexibility to choose attractions on the fly and organize your day around reservations makes it adaptable for various travel styles.

Remember, the pass is valid for 1 year from purchase but only activates once you visit your first attraction. So, you can buy it in advance, plan your days, and activate it when you arrive—perfect for flexible itineraries.

The Go City Amsterdam Pass offers a comprehensive, flexible, and cost-effective way to see the city’s highlights. Whether you’re a first-time visitor eager to experience art, culture, and fun, or someone who wants to relax while still seeing the best, this pass simplifies your planning. The included attractions are diverse—from world-famous museums to unique experiences like the Canal Cruise and Heineken Experience—making it ideal for families, couples, and groups who want a packed, hassle-free visit.

The main strength of the pass lies in saving money and time, especially if you are willing to reserve in advance and plan your days efficiently. For those who enjoy a structured approach and want to avoid the stress of buying tickets on the go, this is a smart choice. Just remember, reservations are key for some of the most popular spots—so a little planning goes a long way.

All considered, the value and convenience make this pass a smart investment for maximizing your Amsterdam experience. If you’re ready to explore the city’s art, history, and lively neighborhoods without breaking the bank, this pass could be just what you need.

Is the pass valid for 1 year from purchase?
Yes, the pass remains valid for 1 year after you buy it and only activates once you visit your first attraction.

Do I need to reserve attractions in advance?
Some attractions, like the Rijksmuseum and canal cruise, require reservations. The app provides instructions on how to book these spots early to secure your preferred times.

Can I visit multiple attractions in one day?
Absolutely. The pass is valid for consecutive days (depending on your purchase), so you can visit several attractions in a single day if you’re organized.

What is included in the pass?
It covers over 40 attractions, including museums, experiences, and day trips—such as the Rijksmuseum, Heineken Experience, Madame Tussauds, Canal Cruise, and more.

Is this pass good for families?
Yes, many reviews mention it’s great for families and groups, offering activities suitable for all ages, especially with diverse options like museums and boat tours.

Can I buy the pass and decide what to do later?
Yes, the pass can be purchased up to a year in advance and only activated when you start using it, giving you flexibility.

What if I want to cancel?
You can cancel up to 24 hours before activation for a full refund, according to the policy.

Do I need a printed ticket?
No, the digital pass on your smartphone is sufficient, making it convenient to carry around and scan at attractions.

Will I have to wait in lines?
Many attractions offer skip-the-line benefits, saving you time, although reservations should be made early to avoid disappointment at popular sites.

This comprehensive pass offers a practical way to enjoy Amsterdam’s best without the stress of ticketing and planning every detail. With a little forethought, you’ll find it’s a smart, enjoyable, and budget-friendly approach to exploring one of Europe’s most vibrant cities.

You can check availability for your dates here: