Milwaukee’s brewpub scene is thriving, and what better way to experience it than with a guided brewery tour that combines tastings, storytelling, and a bit of local flavor? For $99, we spend about three hours hopping between some of Milwaukee’s most popular spots like Pilot Project, Lakefront Brewery, and Dead Bird. The tour is designed for those who appreciate good beer, enjoy learning about how it’s made, and want a fun, relaxed way to discover Milwaukee’s vibrant craft beer culture.
Two features we loved are the chance to taste up to 12 different beers—which makes for an excellent variety—and the personal interactions with brewery owners. These chats give real insights into the brewing process and the local scene that you can’t get just by drinking at a bar. Only one potential drawback? The tour is booked in advance and fills up quickly, so planning ahead and securing your spot at least 72 hours in advance is essential.
This tour suits beer enthusiasts, curious travelers, and small groups who want an engaging, authentic experience with a mix of education, tasting, and fun. If you prefer to explore on your own or aren’t comfortable in group settings, this might not be the best fit—but for most, it’s a lively, informative way to spend an evening in Milwaukee.
Key Points

- Comprehensive brewery visits featuring popular spots like Lakefront and Pilot Project.
- Tastings of up to 12 different beers included in the price, plus a snack.
- Round-trip transportation in downtown Milwaukee simplifies logistics.
- Knowledgeable guides enhance the experience with insider info and friendly service.
- Booking well in advance is recommended due to high demand.
- Limited group size (up to 14) fosters a personalized experience.
An In-Depth Look at the Sip of Milwaukee Brewery Tour
Milwaukee may be famous for its beer, but this tour makes the city’s brewing culture accessible and fun. We start our adventure at The Brewhouse Inn & Suites, where a comfortable bus waits to whisk us around downtown to some of Milwaukee’s most beloved breweries.
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Visiting Milwaukee’s Top Breweries
Over roughly three hours, we visit three breweries, each offering a different flavor of Milwaukee’s craft scene. The stops rotate, but the ones included typically are Broken Bat Brewing Co., Lakefront Brewery, and Gathering Place Brewing Company.
Broken Bat Brewing offers an inviting start. As one reviewer describes, it’s an excellent introduction—”Ken was awesome! So friendly and made our Brew tour so much fun.” With 50 minutes here, you’ll see how beer is crafted in a cozy, lively environment and sample some of their best brews. It’s an ideal spot to get a feel for Milwaukee’s brewing style—down-to-earth, flavorful, and community-oriented.
Next, the group heads to Lakefront Brewery, one of Milwaukee’s most iconic spots. Known for its historic brick building and lively atmosphere, it’s a place where beer history meets modern brewing. Here, we taste some of their well-known beers, chat with the owners, and learn about the brewery’s journey. The reviews praise the guide’s knowledge and friendly approach, with comments like, “We loved the way Ken knew so much about the brewing process, and the snacks kept us going.”
Gathering Place Brewing caps off the tour with another sampling and insight into Milwaukee’s local brewing landscape. The highlight? The chance to enjoy up to 12 different craft beers across all three stops, ensuring plenty of variety for every palate.
What You Can Expect at Each Stop
Each brewery visit lasts about 50 minutes, giving enough time to soak in the ambiance, ask questions, and sample a handful of beers. The included snack complements the tastings perfectly, preventing the alcohol from overpowering the experience and giving a chance to chat with fellow travelers or the guides.
Transportation is by a comfortable bus in downtown Milwaukee, making logistics seamless. The group size is capped at 14, fostering a friendly, intimate environment—something many reviews appreciated, with comments like “We got great personal service from Ken.”
The Guides and Atmosphere
The guides are a key part of this tour’s charm. One review highlights, “Ken was awesome! So knowledgeable and had a great relationship with the breweries.” Their role isn’t just to drive; they share stories, answer questions, and keep the mood lively. This kind of personal touch elevates the experience beyond just drinking beer.
Booking and Practicalities
Given that tours are booked about 44 days in advance on average, planning early is wise. The cost of $99 per person represents good value when you consider the tastings, snacks, transportation, and behind-the-scenes insights. But note, hotel pickup and drop-off aren’t included, so you’ll meet at the designated starting point, The Brewhouse Inn & Suites.
Why This Tour Works Well

For travelers who enjoy beer tasting, learning about local brewing, or simply want a relaxed way to explore Milwaukee, this tour hits the mark. The small group size means you’ll get plenty of attention from guides and brewery staff alike, making it ideal for a more personalized experience. On top of that, the combination of delicious craft beers and informative commentary makes it both fun and educational.
The one thing to consider: the tour can book up quickly, so don’t delay if it looks appealing. Also, it’s geared towards those 21 and over, so it’s not suitable for minors or non-drinkers.
Final Thoughts

This brewery tour offers a balanced blend of local flavor, expert insights, and casual fun. The fact that it includes up to 12 beers and a snack makes it a solid value for the price. Whether you’re a beer connoisseur or a curious traveler, you’ll appreciate the intimate group setting, the friendly guides, and the chance to taste some of Milwaukee’s best brews.
If you’re looking for an evening that combines learning, tasting, and a bit of sightseeing, this guided brewery tour is a memorable way to experience Milwaukee’s craft beer scene. It’s especially suited for those eager to discover the city’s local breweries in a relaxed, friendly environment, with the added bonus of insider stories and well-curated tastings.
FAQ
Do I need to book this tour in advance?
Yes, it’s highly recommended. Tours are booked about 44 days in advance on average and tend to fill up quickly. Booking at least 72 hours ahead ensures you’ll secure a spot.
Is transportation included?
Yes, round-trip transportation in downtown Milwaukee by a comfortable bus is part of the package, making it easy to hop from brewery to brewery without worrying about parking or driving.
Can I join if I’m under 21?
No, this tour is for ages 21 and over due to the alcohol tastings. Service animals are allowed.
What if I want to cancel?
You can cancel for free up to 24 hours before the tour. Cancellations within that window or on the day of the tour aren’t eligible for a refund.
How long is the tour?
It lasts approximately three hours, with three brewery stops of about 50 minutes each.
Are snacks provided?
Yes, a snack is included with your tastings, designed to complement the beers and keep you satisfied throughout the tour.
What’s the group size?
The tour is limited to a maximum of 14 travelers, ensuring a friendly, engaging atmosphere.
In all, this brewery tour in Milwaukee offers a nicely paced, friendly, and flavorful introduction to the city’s craft beer scene. Whether you’re here for a weekend or a weekday outing, it’s a practical way to experience the best of Milwaukee’s brewing culture—good beers, friendly guides, and local stories included.
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