Amsterdam is a city built on water, history, and art, making it a playground for those eager to explore through well-curated tours. The charm of wandering along canals, the allure of world-famous museums, and the buzz of lively neighborhoods ensure there’s something for every traveler. We love how many of these experiences combine learning and fun, like stepping into the Rijksmuseum to admire masterpieces by Rembrandt and Van Gogh, or cruising the canals to see the city from a different angle. Whether you’re into art, history, or local culture, Amsterdam’s tours are a practical way to deepen your experience and avoid the typical tourist crowds.
From museum visits to day trips to the countryside, this list covers the 15 best tours in Amsterdam. We’ve included options for all budgets, interests, and time constraints. Read on to find the perfect way to make your trip memorable.
1. Amsterdam: Rijksmuseum Entry Ticket
At number 1, the Rijksmuseum offers a deep dive into Dutch art and history. For $32, you get a full day to explore over 8,000 objects, including Rembrandt’s ‘The Night Watch’ in the Gallery of Honour. This museum is the cornerstone of Amsterdam’s cultural scene. Its collection spans more than 800 years of Dutch history, making it a must for art lovers and history buffs alike. The reviews highlight its quality, with a 4.7/5 rating from nearly 28,000 visitors. If you’re keen on seeing masterpieces and learning about Dutch heritage, this is a top pick.
Bottom Line: The Rijksmuseum provides an immersive experience at a reasonable price, perfect for art enthusiasts who want to spend a good chunk of a day exploring Dutch culture.
2. Amsterdam: Heineken Experience Ticket including 2 Drinks
Next on our list is the Heineken Experience, a lively 1.5-hour tour for just $29. It takes you behind the scenes of the former brewery, revealing how this iconic beer is made. The highlight? The interactive Brew U ride and pouring your own draft beer—plus two drinks included, which is a nice touch. With a 4.6/5 rating from over 33,000 reviews, it’s a favorite for beer lovers and those wanting a fun, relaxed experience.
This tour is especially good if you enjoy tasting and want to learn about Dutch brewing history in a spirited setting. Be aware that it’s quick, so don’t expect a comprehensive brewery visit—more of a lively overview.
Bottom Line: A fun, no-fuss way to learn about one of the Netherlands’ most famous exports, perfect for casual beer fans.
3. Amsterdam: Classic Boat Cruise with Optional Cheese & Wine
For just $19, the canal boat cruise offers a relaxing hour gliding past some of Amsterdam’s most iconic sights. The covered boat provides a comfortable vantage point to see the Maritime Museum, the Anne Frank House, and the Golden Bend. The interaction from your friendly hostess and skippers adds a personal touch, and you can enhance the experience by opting for unlimited drinks and cheese or wine. The reviews praise the cruise for its panoramic views and comfort.
This tour is ideal for travelers wanting a gentle, scenic overview of the city while relaxing and maybe sharing a bit of Dutch cheese. It’s short but highly rated for its value and atmosphere.
Bottom Line: A quick, enjoyable way to see Amsterdam from the water and unwind while sipping something nice.
4. Amsterdam: Anne Frank Walking Tour
The Anne Frank walking tour is a heartfelt 2-hour journey through the Jewish Quarter. For $27, an expert guide shares Anne Frank’s story, the history of Jewish life in the city, and insights into WWII. You’ll visit the Jewish Cultural Quarter, the Portuguese Synagogue, and the Jewish Historical Museum—each adding depth to understanding the area’s past. The guide’s personal stories and detailed explanations make this tour stand out, and with a 4.8/5 rating from nearly 12,000 reviews, it’s highly trusted.
This experience suits history lovers and those interested in the resilience of Amsterdam’s Jewish community. It’s a thoughtful and emotionally engaging way to connect with Amsterdam’s wartime history.
Bottom Line: A moving, well-structured tour that combines history, culture, and personal stories for an impactful visit.
5. Zaanse Schans, Edam, Volendam & Marken Bus Tour
If you want to escape the city, the full-day countryside tour at around $50 offers an authentic Dutch experience. This 8-hour trip takes you to Zaanse Schans’s historic windmills and wooden shoe factories, then to the charming fishing villages of Edam, Volendam, and Marken. The stops include cheese tastings, clog demonstrations, and time to wander among colorful houses. The reviews mention the knowledgeable guide and the value of exploring multiple scenic spots in one day.
Ideal for those interested in Dutch traditions, rural scenery, and authentic village atmospheres. The tour balances sightseeing with cultural learning, making it excellent for families and curious travelers.
Bottom Line: A comprehensive, well-organized day trip that combines Dutch culture, scenery, and tasty samples.
6. Keukenhof Entry & Shuttlebus with Flexible Return
The Keukenhof shuttle provides a straightforward, flexible way to see the world-famous tulip gardens for about the same price as other entry options. For around 8 hours, you can explore at your own pace, with buses departing every 30 minutes. The fast-track entry gets you into the gardens quickly, and you can leave whenever you choose. Guests appreciate the smooth logistics and the freedom to linger as long as they like. One review mentions, “The transport and service were excellent,” though flowers may vary depending on the season.
Perfect for garden lovers or those wanting an easy, self-guided day out in spring or early summer.
Bottom Line: An affordable, flexible approach to visiting one of Holland’s most iconic sights without the hassle of guided tours.
7. Amsterdam: Red Light District Tour
At number 7, the Red Light District tour is a 1.5-hour exploration of one of Amsterdam’s most famous neighborhoods. For $30, an engaging guide walks you through the area, sharing insights into its history, the sex work industry, and the legalization of coffeeshops. The 4.9/5 rating from over 6,400 reviews highlights its popularity. Expect a mix of humor and honest commentary, with stops at Oude Kerk and other notable spots.
This tour is ideal for those curious about the district’s culture and history, offering a balanced perspective beyond stereotypes. It’s perfect for first-timers or those seeking an amusing yet educational experience.
Bottom Line: A lively, insightful look at Amsterdam’s infamous neighborhood that keeps it fun and respectful.
8. Amsterdam: Open Boat Cruise & Unlimited Drinks & Bite Option
For just $21, the open boat cruise offers a laid-back way to see the city’s waterside sights. This fully electric boat includes unlimited drinks and snacks, making it appealing for those who enjoy a casual, social atmosphere. The reviews praise its comfort and the friendly crew. Passengers love the chance to relax while cruising past landmarks like the Hermitage Museum and the Amstel Hotel.
It’s best suited for travelers looking for a budget-friendly, social experience that blends scenic views with a lively vibe. Keep in mind, it’s a more informal, party-style cruise.
Bottom Line: A relaxed, affordable way to enjoy Amsterdam’s canals with drinks and good company.
9. Amsterdam: Fabrique des Lumières Monet Entry Ticket
Art lovers will appreciate the Monet immersive experience. For about $21, you enter a 3,800m² digital art center where Monet’s paintings are projected in stunning light, color, and movement. It’s a sensory journey through his impressionist scenes, celebrating 150 years of his work. The reviews rave about the innovative display, making it one of the most modern cultural experiences in Amsterdam.
Suitable for those seeking a creative, contemplative break from traditional museums. It’s a must for fans of Impressionism and digital art.
Bottom Line: An inspiring, visually arresting experience that brings Monet’s art to life in a new way.
10. Amsterdam: Evening Cruise with Optional Wine and Snacks
This evening cruise offers a romantic way to see the city lights. For about 1.5 hours, you’ll cruise the UNESCO canals, with the option to add wine and snacks. The reviews highlight the stunning views and the tranquil atmosphere. Expect to pass illuminated landmarks like the Magere Brug and the Royal Palace.
Ideal for couples or anyone wanting a peaceful, scenic night out. Booking early is recommended, as sunset cruises fill quickly during peak seasons.
Bottom Line: A delightful, atmospheric experience that captures Amsterdam’s magic after dark.
11. Amsterdam: 75 Minute City Canal Cruise with Audio Guide
For a solid overview, the 75-minute canal cruise is excellent. At around $20, it offers an audio guide in 19 languages, making this a flexible choice. Along the way, you’ll see highlights like the Grachtengordel and IJ River, with commentary sharing stories and legends. The included snack box (if you choose) adds a bit of extra value.
Perfect for first-time visitors wanting a concise, informative trip. It’s a relaxed way to get oriented with the city’s layout and history.
Bottom Line: A budget-friendly, informative cruise that’s great for a quick city overview.
12. Amsterdam: Smoke and Lounge City Boat Cruise
The smoke-friendly cruise is unique: a 70-minute, luxury boat experience allowing you to enjoy cannabis while cruising the canals. With a 4.7/5 rating from nearly 6,500 reviews, it’s popular among those who want an unconventional, relaxed vibe. The boat offers optional drink packages, and the atmosphere is cozy and social.
Best suited for open-minded travelers wanting a fun, laid-back experience with a different twist. Note that the cruise is designed to be mellow and inclusive.
Bottom Line: A one-of-a-kind, social cruise perfect for those interested in Amsterdam’s liberal side.
13. Amsterdam: Royal Palace Entry Ticket + Audio guide
The Royal Palace is open for visitors at $16, offering a chance to explore its stunning interiors. Located on Dam Square, it’s still used for official functions, which adds a special touch. Inside, you’ll see paintings by Dutch masters, opulent furniture, and grand chandeliers. The multimedia tour enhances the experience, providing context to the architecture and history.
Ideal for those interested in royal history or grand architecture. It’s a budget-friendly way to step inside a symbol of Amsterdam’s regal past.
Bottom Line: A grand, accessible attraction that combines art, history, and architecture in one impressive setting.
14. Amsterdam: Johan Cruijff ArenA Tour with Optional Guide
Sports fans will love the Johan Cruijff ArenA tour, which lasts about 75 minutes. For $23, you’ll see the home of AFC Ajax, walk the pitch, and visit the dressing rooms. The tour provides behind-the-scenes access and the chance to stand in places only players normally go. The reviews note friendly guides and the ability to explore freely.
Great for football fans or families with sports enthusiasts, this tour offers a rare glimpse into a top European stadium.
Bottom Line: An engaging, behind-the-scenes look at Amsterdam’s premier football stadium, suitable for sports fans and families alike.
15. Amsterdam: Entry Ticket to ARTIS Historical Zoo on Old Canal
Finally, the ARTIS Zoo combines wildlife, history, and scenic surroundings. For $35, explore one of the oldest zoos in the world, home to elephants, lions, and gorillas, all just a short walk from the city center. The zoo also features a planetarium, making it a full-day outing for families or animal lovers.
With its historic buildings and rich collection of animals, ARTIS provides a well-rounded visit that appeals to all ages.
Bottom Line: A historic zoo experience that combines nature, science, and a bit of history, perfect for family outings.
How to Choose Your Perfect Tour in Amsterdam
When selecting your ideal experience, consider your interests and time constraints. Art lovers might prioritize the Rijksmuseum, while those seeking relaxation could opt for a scenic canal cruise like the Classic Boat Cruise. For culture, the Anne Frank walking tour offers a deep dive into history, whereas Keukenhof is perfect for flower enthusiasts. Budget travelers will appreciate the 75-minute city cruise, while those interested in unique experiences might choose the Smoke and Lounge cruise.
Booking early is advisable during peak seasons, especially for popular spots like Keukenhof or the Johan Cruijff ArenA. Match your choice to your interests, time, and energy level to make the most of your trip.
Final Thoughts
Amsterdam offers an incredible variety of tours that cater to different passions and schedules. If you love art, the Rijksmuseum and Monet immersive experience should be high on your list. For a laid-back day, a canal cruise or evening boat offers a relaxing view of the city’s waterways.
For those who want to explore beyond the city, day trips to Zaanse Schans or Keukenhof provide memorable sights and experiences. Remember to book early for popular tours and consider your personal interests and physical activity level when choosing.
Amsterdam’s rich variety of experiences means you can find something that suits your style—whether that’s enjoying art, history, or just enjoying the city from the water. Happy exploring!