Amsterdam isn’t just about canals and museums — it’s a city where shopping and food markets pulse with local life and flavor. Whether you’re craving Dutch cheese, seeking unique vintage finds, or exploring the city’s legendary coffee shops, Amsterdam offers a rich tapestry of tours that cater to every taste. We especially love the Amsterdam’s Market Street Food Tour with Streat Bites for a taste of local flavors you won’t find in tourist traps, and the Private Shopping Experience for a personalized look into Dutch style. These experiences highlight what makes Amsterdam’s scene special: lively markets, creative boutiques, and authentic bites shared by passionate guides. To help you decide, we’ve rounded up the best options available, each with its own distinct flavor and focus.
Quick Overview
This list covers a variety of shopping and market tours that emphasize food, fashion, and local culture. From the Albert Cuyp Market street food tour to luxury fashion shopping by NK, each experience offers something unique. For a deeper dive, check out the Amsterdam’s Market Street Food Tour with Streat Bites, which is highly rated for its delicious bites and lively atmosphere. For those wanting a more boutique experience, the Private Shopping Experience guides you through trendy neighborhoods. If exploring Dutch cheese is your thing, the Traditional Cheese Market Tour is a must. Let’s explore each tour in detail.
1. Amsterdam’s Market Street Food Tour with Streat Bites
This 3-hour walking tour is designed for food lovers eager to taste authentic Dutch street food. All tastes are included, from stroopwafels to Dutch fries, herring, and more. The tour takes you through the lively Albert Cuyp Markt in the Pijp neighborhood, a true local treasure. Your guide, a seasoned storyteller, shares stories behind each dish, giving you insight into the diverse influences shaping Dutch cuisine. This small-group tour excels at discovering places you’d never find alone, making it perfect for foodies who crave authentic experiences and local flavor.
What makes this tour stand out is its blend of delicious tastings and cultural stories. Guests rave about the guides’ knowledge and the chance to see Amsterdam’s food scene beyond tourist spots. The balance of traditional and modern Dutch foods, combined with the lively market atmosphere, makes it a top pick. The price of around $127 for 3 hours offers good value for the selection of foods and local insights.
Bottom line: Ideal for travelers who want a tasty, authentic introduction to Amsterdam’s street food scene while exploring a vibrant neighborhood.
2. Amsterdam: Guided Ganja Walking Tour of Coffee Shops
At number 2, this 45-minute to 2.5-hour tour takes you into the world of Amsterdam’s famous coffee shops with Erik, a guide with deep roots in the cannabis scene. Unlike most tours, this one focuses on the cultural and historical context of cannabis in the city, visiting hidden and boutique spots. You’ll learn about medical cannabis, relaxation techniques, and the legal landscape. The tour also touches on Amsterdam’s unique coffee shop culture, including the world’s first coffee shop, and the smallest alley in the city.
Many reviews highlight Erik’s engaging storytelling and the relaxed vibe, making it more than just a sightseeing tour — it’s a genuine experience. The low price of $28 makes it accessible, and its focus on niche venues makes it perfect for curious travelers interested in a non-touristy, boutique perspective.
Bottom line: Best suited for those interested in the cannabis scene and cultural history rather than just the typical tourist experience.
3. Eating Amsterdam: Albert Cuyp Market & The Pijp Food Tour
This 3.5-hour tour kicks off with a flavorful breakfast of Wentelteefjes, then explores the Albert Cuyp Market, where vendors have waited over 20 years for their spots. You’ll sample Dutch staples like herring, kibbeling, saucijzenbroodjes, and Surinamese roti rolls. The tour also visits cozy cafes like Lunchcafé Bozz, famous for Gouda cheese, and provides a taste of local life and culinary diversity.
The tour’s strength is its comprehensive tasting lineup and lively storytelling. Guests love the mix of culinary delights and cultural insights, with many mentioning that guides like Bernardo and Danielle make the experience memorable. At around $115, it offers a substantial taste of Dutch cuisine paired with culture.
Bottom line: Great for food adventurers wanting to explore Dutch and Surinamese flavors in a vibrant neighborhood.
4. Amsterdam: Coffee Shops Walking Tour
This 2-hour tour is perfect for those curious about Amsterdam’s coffee shop culture. Led by a knowledgeable guide, you’ll visit iconic spots and learn about the history, legality, and social significance of cannabis in the city. You’ll see the largest coffee shop in the world, walk down the smallest alley, and explore the district’s unique architecture.
Guests appreciate the informative narration and relaxed pace, with many noting the guide’s engaging storytelling. Priced at around $102, it’s an affordable way to get a nuanced understanding of this controversial and fascinating aspect of Amsterdam.
Bottom line: Ideal for travelers interested in the history and social aspects of Amsterdam’s coffee shops, not just the leisure side.
5. Amsterdam City Center, Red Light District and Coffee Shops Tour
This 3-hour small-group tour dives into the heart of Amsterdam’s most iconic neighborhoods. You’ll walk past the Royal Palace, the National Monument, and the Red Light District, with commentary on the city’s architecture, history, and unique way of life. The tour explores how the city balances sin and beauty, giving a nuanced view of its famous districts.
While the reviews are limited, the tour’s comprehensive route makes it a strong choice for first-time visitors wanting a structured overview, especially with its emphasis on cultural understanding. The price of about $347 for a group of up to 6 makes it a more premium experience.
Bottom line: Suitable for travelers seeking a balanced, in-depth look at Amsterdam’s most famous districts in a short time.
6. Amsterdam Private Shopping Experience
For those who want to combine shopping with personalized insights, this private 3-6 hour tour is perfect. Your local host guides you through Negen Straatjes, showcasing concept stores, vintage shops like 1953 Retro & Chic, and markets like Noordermarkt and Waterloopein. It’s ideal for fashion lovers, vintage hunters, and those seeking unique souvenirs.
Guests report guides who adapt to your tastes, helping you discover hidden boutiques and indie districts. At $196, you get a tailored experience that can focus on fashion, design, or local crafts, making it a good value for a personalized outing.
Bottom line: Best suited for travelers wanting a bespoke shopping tour with insider knowledge and flexibility.
7. Amsterdam: Traditional Cheese Market Tour
This 8-hour day trip takes you to Edam, Gouda, or Alkmaar to see cheese trading in action. You’ll witness cheese-making demonstrations, sample local cheeses, and browse lively markets for souvenirs. The tour includes free time to explore each town’s unique charm.
Guests appreciate the interactive cheese demonstrations and the scenic countryside. For about $115, it’s a full-day cultural experience that combines culinary tradition with sightseeing. It’s perfect for cheese lovers and those wanting to escape the city for a day.
Bottom line: Excellent for travelers who want an immersive, educational experience with authentic Dutch cheese.
8. Private Food and Market Tour in Central Amsterdam with a Fun Local
This 1-2 hour private tour offers a taste of the local food scene, visiting Albert Cuyp Market and sampling herring, bitterballen, appleschnitt, and more. Your guide, a friendly local, shares stories about Dutch cuisine and culture while making stops at favorite local vendors.
A reviewer noted, “The food was great, and the guide’s stories made it special.” Priced at $98, this is a flexible option for those with limited time but wanting authentic food experiences.
Bottom line: Perfect for travelers seeking a personalized, short food tour that highlights Dutch staples.
9. Amsterdam Shopping Tour with a Local: 100% Personalized & Private
In this customized private experience, your guide helps craft an itinerary based on your shopping interests. Whether it’s vintage markets, concept stores, or designer boutiques, the tour is tailored to your taste. You’ll explore neighborhoods like Jordaan, De Pijp, and Oud Zuid, discovering hidden stores and local favorites.
Guests praise the flexibility and personalized service, with one saying, “We found the perfect suit thanks to our guide.” Priced at $137.76, it’s a worthwhile investment for serious shoppers wanting a bespoke outing.
Bottom line: Best for shoppers who want a tailor-made experience with insider tips.
$137.76 per person
10. Batavia Stad Outlet Shopping Tour: Heaven on Earth for Fashion Lovers
This 4-hour group tour takes you to Batavia Stad, a major outlet mall with over 100 brands, offering discounts between 30% and 70%. You’ll find Michael Kors, Tommy Hilfiger, Armani, and more in a designer outlet setting. It’s perfect for fashion enthusiasts looking for luxury at a fraction of the retail price.
Guests have noted the huge selection and affordable prices. The $557.50 price splits among up to three people, making it a good deal for those wanting designer labels at outlet prices. It’s ideal for a dedicated shopping day outside the city.
Bottom line: Designed for fashion lovers seeking premium brands at savings, with ample time to browse.
$557.50 per group (up to 3)
11. Alkmaar Cheese Market & Zaanse Schans Guided Day Tour
This 6-hour tour combines cheese market visits in Alkmaar with a trip to Zaanse Schans’ historic windmills. You’ll learn how Dutch cheese is made, watch traditional craft demonstrations, and take iconic photos of windmills and tulip fields.
Guests appreciate the personalized private tour experience, with the flexibility to customize stops. At $75.83 per person, it offers a full day of cultural and scenic exploration outside Amsterdam.
Bottom line: Perfect for those combining culinary interests with scenic scenery and wanting the convenience of a private guide.
12. Dutch Street Food Tour on Amsterdam Market
This 2-hour tour explores Albert Cuyp Market’s best street food stalls. Your guide highlights Dutch specialties like cheese, smoked fish, and local snacks, with plenty of tastings along the way. It’s a lively, taste-focused experience that immerses you directly in Amsterdam’s street-food culture.
Guests enjoy the friendly atmosphere and learn about Dutch culinary traditions firsthand. For just $68.25, it offers a quick, flavorful introduction suitable for all budgets.
Bottom line: Ideal for travelers wanting a short, flavorful tour with plenty of local bites.
13. Roman City of Cologne: Day Trip from Amsterdam Christmas market
This 12-hour private excursion takes you across the border to visit Cologne’s Roman sites, including the UNESCO-listed Cathedral and the Old Town. It’s perfect for history buffs and those who want to experience Germany’s cultural highlights without the hassle of planning.
Guests praise the flexibility and comfort of the private guide, with the drive allowing relaxed sightseeing. At $1,277.60 for a group of up to three, it’s an investment for those seeking an intimate, tailored adventure.
Bottom line: Best for travelers who want a full, personalized day exploring Cologne’s Roman and Gothic treasures.
14. Amsterdam: Christmas Market Private Walking Tour
This 1.5-hour private tour takes you through the Ice Village at Museumplein, where you can skate, browse stalls, and enjoy festive mulled wine. The guide helps you experience the magical winter atmosphere and local holiday traditions.
Guests love the cozy, intimate setting and the chance to soak up the Christmas cheer. Priced on request, it’s perfect if you want a short, personalized holiday experience.
Bottom line: Great for travelers wanting a private, festive outing during the winter season.
15. Private Luxury Fashion Shopping Tour by NK
Finally, this 8-hour luxury shopping trip pairs you with a personal stylist to visit Amsterdam’s top fashion brands and Dutch designers. Skip the lines, enjoy exclusive discounts, and get tailored fashion advice. It’s ideal for those seeking a high-end shopping experience with a dash of style expertise.
Guests mention the personalized service and access to exclusive boutiques—a true treat for dedicated fashion enthusiasts. At an undefined price, it’s a premium experience for serious shoppers.
Bottom line: Best suited for fashion lovers desiring a VIP shopping day with expert styling.
How to Choose the Best Shopping & Market Tour in Amsterdam
When selecting from these tours, consider your interests, budget, and available time. For a culinary adventure, the Street Food Tour offers top value with authentic bites, while the Cheese Market combines food with scenic day trips. If fashion is your focus, the Private Shopping Experience and the Luxury Fashion Tour deliver personalized style insights.
For those curious about Amsterdam’s cannabis culture, the Guided Ganja Tour offers an engaging and informative look. Meanwhile, outlet shoppers will love the Batavia Stad Tour for its extensive discounts.
Remember to book early, especially for popular experiences like private tours or day trips, and tailor your choices to the amount of time and money you want to invest.
Final Thoughts
Amsterdam’s shopping and market scenes are as diverse as the city itself, offering everything from gourmet street food to luxury fashion. Whether you prefer sampling Dutch cheeses, exploring local neighborhoods, or discovering boutique coffee shops, there’s a tour that matches your style. For a well-rounded experience, mix a food tour with a shopping outing or a cultural walk — just don’t forget to plan ahead so you can enjoy these authentic experiences without last-minute stress.
If you’re eager to taste local flavors or find that perfect vintage souvenir, these tours are a fantastic way to make your visit truly memorable. Be sure to reserve early, especially for private and highly rated options, so you can enjoy Amsterdam’s shopping and market scene at your own pace.
Happy shopping and tasting in Amsterdam!