Frankfurt isn’t just about towering skyscrapers and financial hustle—it’s also a fantastic city for shopping and market tours. During the holiday season, the city transforms into a Christmas wonderland, with markets bursting with crafts, food, and festive cheer. We especially love the Frankfurt Christmas Market Private Walking Tour for its personalized touch and rich holiday spirit, and the Private Xmas Market Hopping with wine tasting and gondola ride for those craving a multi-city experience with a luxurious twist. But whether you’re short on time or want a deep dive into the holiday traditions, Frankfurt offers a variety of ways to explore its vibrant markets.
If you’re after a quick overview, you’ll find options like a 1-hour Christmas Market & Old Town Tour in German, perfect for a brief but immersive snapshot of Frankfurt’s historic center and festive atmosphere. For a more tailored experience, the private walking tour makes sure you see the best stalls and hear stories behind the market. For wine lovers or those wanting more adventure, the Xmas Market Hopping includes visits to Mainz, Rüdesheim, and Wiesbaden, with wine tastings and a gondola ride, making it a full day of holiday delights. And if shopping is your main goal, the Private Shopping Tour is ideal for hitting Frankfurt’s best stores and flea markets at your own pace.
1. Frankfurt: Christmas Market & Old Town Tour 60 min-daily 16:00-in German
At number 1 on our list, this quick but rich 60-minute walking tour offers a fantastic snapshot of Frankfurt’s Christmas magic. Designed for those short on time, it covers highlights like the Römer, Old Town, and the Christmas market itself. The tour is conducted in German, which might be a plus if you’re brushing up on your language skills or want a local’s perspective.
What sets this tour apart is its focus on the festive atmosphere and historic sights. You’ll see the Römerberg, with its iconic half-timbered houses, and learn stories behind the Iron Footbridge and New Old Town. The guide’s storytelling weaves history and holiday cheer, making even a brief visit feel full and meaningful. It’s perfect if you only have an hour but want to soak in Frankfurt’s seasonal spirit. The tour runs daily at 4:00 pm, so it’s easy to slot into an afternoon in the city.
Bottom Line: For a quick, engaging overview of Frankfurt’s Christmas charm and historic sites, this tour hits the mark—ideal for travelers with limited time yet eager to experience the holiday magic.
2. Frankfurt Christmas Market Private Walking Tour With A Professional Guide
Number 2 is our pick for a personalized visit—the private Christmas Market walking tour is perfect if you prefer a tailored experience. This tour lasts about 1 hour and 30 minutes, and for around $259, it accommodates up to 15 people, making it suitable for families or small groups.
The private aspect means your guide will customize the route based on your interests. You’ll explore Römerberg, see the vintage carousel, and wander past the food stalls filled with traditional treats like roasted nuts and gingerbread. The guide’s insights bring the market’s long history and unique traditions to life—an especially valuable feature for those wanting more than just a surface look. Guests appreciate how guides like Heidrun and Eric share stories and tips tailored to visitors’ preferences. As one reviewer notes, “Heidi was very knowledgeable about the history of Frankfurt and the Christmas market,” which makes for a memorable experience.
This tour shines for its flexibility and intimate atmosphere, ideal if you want to avoid large crowds and focus on specific sights or foods. It’s a great choice for couples or families wanting a relaxed, informative stroll through Frankfurt’s holiday streets.
Bottom Line: If you’re after a custom, in-depth Christmas market experience with a personal touch, this private walking tour offers excellent value and flexibility.
3. Private Xmas Market Hopping with wine tasting and gondola ride
Number 3 on our list combines holiday market visits with wine tasting and a scenic gondola ride, making it a full-day adventure. This private tour visits three charming cities—Mainz, Rüdesheim, and Wiesbaden—in a relaxed 7-10 hour journey. Priced at $813 per person, it’s an investment, but one that offers a comprehensive holiday experience in Germany’s most festive regions.
Starting in Mainz, you’ll explore the Christmas market and historic old town, then visit the Koster Eberbach Monastery for a tour and optional Pinot Noir tasting. Next, you’ll tour the Schloss Johannisberg, the world’s first Riesling estate. The trip continues into Rüdesheim, famous for its Drosselgasse and vibrant market, before ascending the Niederwald Monument via cable car for spectacular views. The tour wraps up in Wiesbaden with its charming Christmas market and illuminated streets.
This experience is perfect for those wanting a deep dive into holiday traditions, wine culture, and scenic views. It’s not for travelers short on time but suits those wanting a luxurious, all-encompassing day. One reviewer mentions, “Florian was very knowledgeable and flexible,” highlighting the personalized nature of this tour.
Bottom Line: Best suited for wine and food lovers who want a luxurious, multi-city holiday experience — this tour combines markets, wines, and breathtaking views in one package.
$813.04 per person
4. Frankfurt – Private Shopping tour
Our final entry is a 3-hour private shopping tour, perfect if your main goal is to shop in Frankfurt. For around $420, your group (up to 20 people) will visit the famous Zeil street, known for both high-street brands and unique boutiques. The guide will help you explore the best stores, including specialty shops and flea markets, and pick up souvenirs or culinary specialties.
What makes this tour stand out is its customization. You decide what interests you—whether it’s designer labels, local crafts, or vintage finds. This flexibility appeals to shoppers who know exactly what they want or those looking to discover lesser-known spots. Reviews praise the tour for its knowledgeable guides and ability to tailor the experience, making shopping in a new city less overwhelming. You’ll also get a chance to pick up local culinary specialties, adding a taste of Frankfurt to your trip.
Bottom Line: Ideal for serious shoppers or those with specific retail goals, this tour provides a personalized, hassle-free way to explore Frankfurt’s shopping scene.
$420 per group up to 20
How to Choose the Right Tour
When selecting your Frankfurt market or shopping tour, consider your time availability, interest in history or wine, and budget. For a quick overview and holiday atmosphere, the German-language Christmas Market & Old Town Tour is perfect. If you want a personalized experience, the Private Christmas Market Tour offers flexibility and in-depth insights. Wine lovers should look at the Xmas Market Hopping for its combination of markets, wine, and scenic rides. And if shopping is your main goal, the Private Shopping Tour will help you find the best souvenirs and deals.
If your schedule allows, booking early is wise—especially for private tours or special holiday experiences. Consider weather and festive dates to maximize your enjoyment, and don’t forget to dress warmly!
Final Thoughts
Frankfurt’s Christmas markets and shopping streets offer a range of experiences suited to every traveler. From quick snapshots of historic markets to personalized tours that dig into traditions, there’s something for all. For those wanting an immersive holiday experience, the Private Xmas Market Hopping delivers both scenery and culture, while the Christmas Market Private Walking Tour provides a cozy, customized stroll. Shoppers will find the Private Shopping Tour perfect to hunt for souvenirs or local specialties.
No matter which tour you choose, early booking helps ensure a smooth, enjoyable visit. Frankfurt’s markets are lively and charming—experience them in a way that suits your style and interests, and you’ll leave with wonderful memories (and probably some Christmas treats).