This experience made our article of Montego Bay’s 7 Top Bike Tours (With Prices).
A Thrilling Day in Montego Bay: ATVS, Horseback Riding, and Rick’s Cafe

Planning a day full of adventure in Jamaica? This tour, priced at $300 per person and lasting around 7 hours, offers a lively combo of ATV riding through lush hills, horseback riding down scenic trails and into the ocean, and finishing with the iconic cliff jumping at Rick’s Cafe. What makes this trip stand out is the seamless mix of adrenaline, nature, and the chance to witness one of Jamaica’s most famous sunset spots.
We particularly love that the tour includes a variety of activities suited for different activity levels — from experienced riders to first-timers — and that it offers local guidance and authentic experiences. Plus, the inclusion of complimentary Caribbean snacks, local drinks, and WiFi makes it feel more like a mini vacation than a typical tour.
A possible drawback is the long duration—seven hours can be tiring, especially if you’re not used to full-day excursions. Also, since it involves outdoor activities, weather conditions may impact some parts of the trip.
This tour is ideal for adventure enthusiasts, nature lovers, and anyone eager to experience Jamaica’s outdoors beyond the usual beaches. If you’re looking for a day packed with fun, stunning views, and memorable moments, this is a solid choice.
Key Points
- Diverse activities: Combines ATV adventures, horseback riding, and cliff jumping in one day.
- Authentic Jamaican experience: Guides share local insights, and stops are in genuinely scenic locations.
- All-in-one package: Includes snacks, drinks, WiFi, and private transportation—great value for a full day of fun.
- Flexible for different skill levels: Suitable for both beginners and experienced riders.
- Beautiful scenery: Expect lush hills, river trails, and ocean views.
- Long but rewarding: A full 7-hour trip perfect for those wanting an active day without leaving Montego Bay.
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Exploring the Itinerary: What You Can Expect

First Stop: Jamwest Motorsports & Adventure Park
Your adventure begins at Jamwest Motorsports & Adventure Park, home of the famous Jamwest Speedway. Here, you’ll gear up for the ATV ride. The trails take you through the hills and valleys, offering a chance to see Jamaica’s vibrant greenery up close. Expect a mix of dirt tracks, nature trails, and river crossings.
We loved the way the guides explained the terrain and kept safety tips clear, making it accessible whether you’re a novice or a seasoned rider. As one traveler said, “The trail was well-maintained and full of scenic views,” which is perfect for capturing memorable photos. You’ll get wet and muddy, but that’s part of the fun.
The highlight here is the river crossing and the chance to swim in a natural spring, which is uniquely refreshing after the ride. The experience is designed to connect you with Jamaica’s wild side, giving you both thrill and tranquility in equal measure.
Second Stop: Horseback Riding to the Beach
After wiping the mud off your boots, your guide will lead you to the horseback riding segment. Whether you’re a beginner or have some experience, you’ll love the gentle, guided ride through the countryside. The horses are calm and well-trained, making it easy for first-timers to enjoy the ride.
The journey takes you down a trail to a stunning beach, where the real treat awaits — riding a horse straight into the ocean. One reviewer said, “Riding the horse into the sea was a dream come true,” and we couldn’t agree more. The scenery is serene, with the sound of waves and the scent of salt in the air, creating an authentic tropical experience.
This part of the tour reminds you how connected you are to Jamaica’s natural landscape. The entire horseback segment lasts about three hours and is included in your ticket, giving plenty of time to soak in the views and take photos of your new four-legged friends.
Final Stop: Rick’s Cafe for Cliff Jumping and Sunset
As the day winds down, you’ll head to Rick’s Cafe, one of the most iconic spots in Negril. Known for its spectacular cliff jumps (ranging from 3 to 35 feet), this is where adrenaline and scenery collide. Whether you want to test your courage or simply watch others leap, there’s a thrill for everyone.
We love the lively atmosphere here — live music plays while you enjoy Jamaica’s famous sunset, with dramatic views over the ocean. It’s the perfect way to end a busy day. You can also grab a meal or local drinks while soaking in the scenery. Some reviews highlight the “breathtaking sunset and fun jumps,” which truly make this a memorable finale.
This stop lasts around four hours, giving ample time to relax, watch others jump, and enjoy the vibrant ambiance. Keep in mind, if you’re planning to jump, bring your courage — and maybe some snacks for the walk back up!
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Why This Tour Offers Great Value

While $300 per person might seem steep at first glance, it includes all transportation, snacks, drinks, and activity admissions. The private transportation ensures a smooth, hassle-free experience, and the guides’ local knowledge adds authenticity and safety. You won’t need to worry about booking separate tours or rushing between locations — everything is arranged for you.
This is especially nice because it combines high-energy activities with moments of relaxation, giving you a well-rounded taste of Jamaica’s landscape and culture. The inclusion of complimentary Caribbean snacks, soda, bottled water, and even rum punches adds a nice touch, making the day feel more like a celebration.
Deep Dive: What Makes This Tour Special

The Adventure of ATVs
The ATV ride is the cornerstone of this tour. It’s not just about speed but about experiencing Jamaica’s diverse terrain. We loved the way the trails take you through hills, rivers, and lush foliage, offering a real sense of exploration. Guides like Kevin (if mentioned in reviews) often share interesting facts about the landscape, adding depth to the ride.
The inclusion of swimming in the natural spring is a highlight. It’s the perfect way to cool off after the muddy ride, and many travelers find it a refreshing surprise. The trails are described as well-maintained, but always expect some splashes of mud — part of the charm.
Horseback Riding into the Sea
The horseback segment blends physical activity with scenic beauty. Riding through Jamaica’s countryside, then into the surf, offers an experience few tours can match. The horses are described as calm and well-trained, giving confidence to beginners. One reviewer shared, “Riding the horse into the ocean was a childhood dream come true,” which captures the genuine joy of this part.
The ride down to the beach is a gentle, scenic journey that emphasizes Jamaica’s untouched natural beauty. The opportunity to capture photos of the horses against the sunset or the crashing waves makes it a favorite among travelers.
Rick’s Cafe Cliff Jumping
The finale at Rick’s Cafe is lively and scenic. Known for spectacular sunsets, this spot is a must-see for visitors in Negril. The cliffs range in height, offering options for all comfort levels, and the live music creates a festive, relaxed vibe. Many comments mention the “breathtaking sunset” paired with the excitement of jumping or just watching others leap.
The atmosphere here is contagious — lively, fun, and full of local character. It’s a great place to unwind after a day of adventure.
Practical Tips for Your Trip

- Wear comfortable clothing suitable for getting muddy and wet during the ATV segment.
- Bring your camera or waterproof phone case to capture the scenic moments.
- Wear sturdy shoes for walking around Rick’s Cafe and the trail.
- Expect to spend about 7 hours on the trip, so plan for a full day.
- The tour is private, so your group will be the only participants, allowing for a personalized experience.
Who Will Love This Tour?

This experience is perfect for adventure seekers who want to explore Jamaica beyond the beaches. It suits families, couples, or groups looking for a full day of fun and natural beauty. Since it includes activities for different skill levels, it’s accessible whether you’re a seasoned rider or a total beginner.
If you’re eager to see Jamaica’s lush landscapes, swim in natural springs, and finish with a dramatic sunset, this tour offers a well-rounded, exhilarating day.
FAQ

Is transportation included?
Yes, the tour includes private, air-conditioned transportation with WiFi, making the whole day comfortable and hassle-free.
How long does each activity last?
The ATV and river trail segment lasts about 3 hours, and horseback riding plus the ocean ride take around 3 hours. Rick’s Cafe stop is approximately 4 hours, bringing the total to about 7 hours.
Can I participate if I am a beginner?
Absolutely. The ATV trail is suitable for beginners, and the horseback riding is described as appropriate for both experienced and novice riders.
Are drinks and snacks provided?
Yes, you get Caribbean snacks, soda, bottled water, and complimentary alcohol like rum punches throughout the day.
What should I wear?
Wear comfortable, quick-drying clothing suitable for getting muddy and wet. Bring a towel, sun protection, and good shoes for walking.
Is there a history of safety concerns?
Guides are experienced, and safety instructions are provided. As always, listen carefully and follow their advice, especially during cliff jumping.
What’s the best time to enjoy Rick’s Cafe?
Arrive early enough to catch the sunset and enjoy the live music, which makes the experience even more memorable.
Final Thoughts

This tour offers a lively, full-day dive into Jamaica’s natural and cultural highlights. It balances adrenaline with scenic tranquility, giving you plenty of authentic moments — from muddy trails and ocean waves to vibrant sunsets. For travelers who crave active adventures and stunning views, it’s a fantastic way to spend a day in Montego Bay.
While it’s a long day, the variety of activities and inclusions make it excellent value. Just be ready for a bit of physical activity, some mud, and lots of unforgettable sights. Whether you’re visiting with friends, family, or as a couple, this tour promises a vivid taste of Jamaica’s wild, wonderful side.
Enjoy your Jamaican adventure — it’s a day you’ll talk about for years.
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