CioccolaTOur, discover the sweet side of Turin tasting the most famous chocolate

Discovering Turin’s Chocolate Heritage: A Tasteful Walk Through History and Sweets

Imagine strolling through a city where every corner whispers tales of royalty, craftsmanship, and indulgence, all centered around a single passion—chocolate. For around $231, you can join the CioccolaTOur, a two-hour journey on foot that takes you from the elegant Piazza San Carlo to Piazza Carignano, uncovering Turin’s deep-rooted chocolaty traditions while savoring four delectable samples. Our guide, whose knowledge shines through in the reviews, makes the history come alive, turning what might seem like a simple tasting into a lively narrative of local culture and craftsmanship.

What we love most is how this tour combines cultural insights with genuine tasting experiences—visiting historic cafes like Stratta, founded in 1836, and learning about the legendary Pepino gelato, particularly the world-famous Pinguino®. The walk also offers a chance to see some of Turin’s most iconic piazzas, with plenty of photo opportunities. The only consideration is that the tour is primarily walking, so comfortable shoes are a must.

This tour suits history buffs, food lovers, and anyone curious about Turin’s cultural fabric. It’s especially appealing if you want a personalized, immersive experience without rushing, thanks to its small group size of no more than 15 travelers. Whether you’re keen to indulge your sweet tooth or simply want to learn about why Turin is a hub for chocolate lovers, this walk offers a balanced mix of stories and tastes that leave a memorable impression.

Key Points

• Balanced Experience: Combines history, culture, and chocolate tasting in a manageable 2-hour walk.
• Authentic Venues: Visits historic cafes and artisan chocolatiers with rich backgrounds.
• Gourmet Sampling: Up to four different high-quality chocolate treats included.
• Expert Guides: Knowledgeable guides, like Silvia, make the stories engaging and relatable.
• Convenient Meeting Point: Starting at Piazza San Carlo makes for an easy, central beginning.
• Small Group: Up to 15 travelers, ensuring personalized attention and a friendly vibe.

An In-Depth Look at the CioccolaTOur Experience

Starting at Piazza San Carlo: The Heart of Turin

Your journey begins in Piazza San Carlo, a grand Baroque square often called “the drawing room of Turin.” Surrounded by elegant porticoes and home to the iconic bronze horse statue of Emmanuel Philibert, this square sets a regal tone for the tour. Many reviews highlight this as an ideal starting point thanks to its central location and historic charm, making it easy to find and perfect for meeting your guide.

Here, you’ll learn about the square’s past—how it was once called Piazza Reale and Place Napoleon—and appreciate its role as a social hub. The nearby Caffè San Carlo and Stratta, an historic confectionery from 1836, are more than just beautiful; they’re living links to Turin’s royal and culinary history. The fact that Stratta supplied the royal family and Count Cavour himself makes it more than a cafe—it’s a piece of royal history you get to taste.

Exploring Via Roma and the Historic Chocolate of A. Giordano

From the square, your guide takes you down Via Roma, a bustling street lined with elegant shops and historic buildings. The stop at A. Giordano, established in 1897, showcases a family tradition rooted in exquisite Piedmontese chocolates. Their mastery, passed down through generations, is evident in the way each chocolate is crafted by hand, with recipes that have withstood the test of time.

One reviewer mentioned how the chocolates from Giordano delighted their entire group, emphasizing the quality and history behind each piece. You’ll get a chance to see their shop and learn about the unique recipes that make these chocolates stand out globally. It’s a perfect example of how Turin’s sweet side isn’t just about taste—it’s about heritage and craftsmanship.

Guido Castagna: Modern Artisan of Chocolate

Next, the tour visits Guido Castagna’s workshop, a space that feels more like an atelier than a factory. Here, you’ll see how passion meets tradition in the making of fine chocolates. The guide emphasizes Guido’s respect for natural methods, which appeals to those who value artisan craftsmanship over mass production.

While the visit here doesn’t include a tasting, the insights into how modern chocolatiers uphold craftsmanship and respect for natural ingredients add depth to your appreciation. The reviews praise the guide’s storytelling, which helps you understand what makes Castagna’s chocolates special in a crowded market.

The Sweet Finale at Piazza Carignano with Pepino Gelato

Your walk concludes at Piazza Carignano, home to the historic Pepino gelateria—a Turin institution since 1884. Pepino’s story is a testament to innovation, with the Pinguino® gelato on a stick covered in chocolate being a world-first. This is not just a sweet treat but a piece of culinary history.

Visitors have raved about this stop, with one calling Pepino “the symbol of Turin’s cold pastry mastery.” You’ll sample their signature gelato and perhaps get a glimpse of the craftsmanship that has kept Pepino relevant for over a century.

The True Value of the Tour

While the price of around $231 might seem steep for just two hours, it’s important to consider what you’re getting: an expert guide, up to four high-quality chocolate samples, and an authentic journey through Turin’s culinary and cultural history. Many reviews highlight the knowledgeable guides and delicious tastings as standout features, making it a worthwhile investment for those who enjoy storytelling combined with food.

The tour’s small size ensures a personalized experience, where questions are welcomed, and stories are tailored to your interests. The stops at historic cafes and artisan chocolatiers provide not only tastings but also a sense of connection to Turin’s past and present.

Who Should Consider This Tour?

Ideal for chocolate lovers and history enthusiasts, especially those interested in local craftsmanship. It’s perfect if you enjoy walking and exploring at a relaxed pace, and if you value small-group experiences over large tours. Families, couples, or solo travelers looking for an authentic taste of Turin’s sweet side will find this tour both enjoyable and educational.

Practical Tips for Your Chocolate Walk

• Wear comfortable shoes for walking and standing.
• The tour operates in all weather conditions, so dress appropriately—bring an umbrella or jacket in case of rain.
• Meeting at Piazza San Carlo is convenient, but arrive a little early to settle in and enjoy the square’s ambiance.
• The tour does not include drinks or alcohol, but these are available for purchase afterward if desired.
• Since the tour is about 2 hours, plan your day accordingly to maximize your sightseeing in Turin.

FAQs about the CioccolaTOur

Is this tour suitable for children?
Most travelers can participate, and children with a sweet tooth and curiosity about history often enjoy the experience. Just keep in mind that the walking segment might be on the longer side for very young children.

Are there vegetarian or special dietary options?
While specific dietary accommodations aren’t mentioned, you might find that most chocolates and gelato are suitable for vegetarians. For allergies or dietary requirements, it’s best to contact the provider directly.

How long is each tasting stop?
The stops are typically around 15 minutes each, enough time to sample and learn a bit about each location without feeling rushed.

Are tickets included in the price?
Yes, admission to cafes like Stratta and Pepino are included, along with the tastings. The Guido Castagna visit is free of charge.

Can I join this tour in bad weather?
Yes, the tour operates in all weather conditions, but dress appropriately. If the weather is severe, the guide might adapt the experience slightly.

What is the maximum group size?
Up to 15 travelers, which allows for a friendly environment and personalized attention from your guide.

Is there an option to purchase additional chocolates?
While the tour includes tastings, additional purchases at the shops are possible if you want to take more home.

To sum it up, the CioccolaTOur offers a delightful blend of history, craftsmanship, and tasting that will appeal to those wanting to understand Turin’s unique relationship with chocolate. The knowledgeable guides and authentic venues make this more than just a tasting—it’s a culture. It’s especially suited for food explorers, history lovers, and anyone eager to savor Turin’s sweet side in a relaxed and friendly setting. If you’re after an experience that combines education with indulgence, this tour will leave you with both a full belly and a richer appreciation of Turin’s culinary heritage.