From Runaway Bay: Negril Beach and Rick’s Cafe Trip by Van
Location: Cornwall County, Jamaica
Country: Jamaica
Rating: 5/5
Review Count: 2
Supplier Name: El Sol Vida FunTours Jamaica
A quick overview and what makes this tour appealing
If you’re staying in Runaway Bay and craving a taste of Jamaica’s most relaxed coast, this 9-hour trip to Negril offers a perfect blend of scenic drives, beach time, and legendary sunset views. You’ll be picked up from your hotel, whisked along Jamaica’s stunning north coast, and treated to seven miles of pristine white sand beach — a true highlight for anyone looking to unwind. The trip culminates at Rick’s Cafe, famous for its cliffside views and sunset parties.
Two things we really like about this experience: first, the scenic drive past Montego Bay and Lucea gives you a chance to see some of Jamaica’s diverse coastline and small towns, making the journey part of the adventure. Second, the chilled atmosphere at Rick’s Cafe means you get to soak in a relaxed vibe, watch the spectacular sunset, and maybe even join the crowd for some cliff diving if you’re feeling brave — a truly iconic Jamaican moment.
A possible consideration is the full day duration — nine hours from pickup to return — so it’s best suited for travelers who want a relaxed, all-day escape. If you prefer shorter trips or are on a tight schedule, this might be a longer option to consider.
This tour is ideal for nature lovers, sunset watchers, and anyone after an authentic Jamaican beach experience combined with a lively, local hangout spot. It’s perfect if you want to experience the laid-back culture of Negril without the hassle of organizing transport yourself.
Key Points
- Comfortable transportation: Private van ride with hotel pickup and drop-off, ensuring convenience and relaxed travel.
- Iconic destinations: Seven miles of white sand beach and Rick’s Cafe’s cliffside sunset views.
- Authentic experience: Sit back and enjoy the chilled vibe, with a chance to swim in Jamaica’s clear waters.
- Flexible booking: Reserve now, pay later, and cancel up to 24 hours in advance for full refund.
- Duration: A full 9-hour journey, ideal for a leisurely day out.
- Suitable for most travelers: Not wheelchair accessible; best for those able to handle a full day of sightseeing.
Exploring the Jamaica Coast: From Runaway Bay to Negril

Traveling from the quieter, more laid-back Runaway Bay to the famous sands of Negril is a great way to experience the island’s diverse scenery and atmosphere. This tour, priced for a private group, offers a smooth, guided journey that takes around nine hours, which includes plenty of time to relax, swim, and enjoy the views.
What sets this trip apart is the scenic drive itself. As you leave the northern coast behind, you’ll pass through familiar sights like Montego Bay and Lucea, but the real highlight is the transition into Negril — a place that feels almost timeless in its relaxed charm. The drive offers glimpses of Jamaica’s lush landscapes, along with the coastline’s shimmering waters, making the journey part of the adventure rather than just transportation.
Planning more time in Runaway Bay? We've covered other experiences worth considering.
The jewel of the day: Seven miles of white sand beach

Once you arrive in Negril, the first thing we love is the beach—a long, uninterrupted stretch of soft, white sand that’s perfect for stretching out, swimming, or just soaking up the Caribbean sun. You’ll have ample free time to walk along the shoreline, take a dip in the clear waters, and enjoy the vibrant, yet laid-back, beach scene.
The beauty of this stretch is not just its appearance but its atmosphere. It’s a place where locals and travelers mingle, and the vibe is easygoing. Whether you’re interested in lounging with a book, taking photos of the ocean, or trying some local snacks from nearby vendors, this part of the tour offers a genuine slice of Jamaican beach life.
Rick’s Cafe: The sunset and cliffside charm

As the day winds down, you’ll head to Rick’s Cafe, a legendary spot perched on the West End Cliffs of Negril. Known for its incredible sunset views and lively vibe, Rick’s has been a favorite gathering spot for years, and it lives up to the hype.
The atmosphere is welcoming and fun. You can sit back with a drink, watch the sky change colors, and soak in the panoramic views of the ocean and cliffs. If you’re feeling adventurous, you might even see some daring cliff jumpers — a signature sight that captures Negril’s spirited and carefree spirit. The sunset here isn’t just a view; it’s an experience, often accompanied by local music and the cheerful chatter of visitors.
Many reviews highlight how Rick’s Cafe has become a “Jamaican tradition,” a place where locals and visitors come together to celebrate the day’s end in style.
Practical details and what to pack

Your tour includes hotel pick-up and drop-off, making the whole day hassle-free. The group is private, giving you a more personalized experience, and the English-speaking driver helps you navigate and learn a bit about Jamaica along the way.
Remember to bring comfortable shoes for walking, sunglasses and sunscreen for protection, and beachwear for swimming. A change of clothes is also recommended to stay comfortable after some time on the sand and in the water.
Note that this tour is not suitable for wheelchair users, so plan accordingly if you need accessible transport or facilities.
More Great Tours NearbyAuthentic insights from travelers
One reviewer from Canada, Tania, summed it up well: “Tout était parfait, super patient avec tout nos demande, merci beaucoup, ça été un succès,” praising the smooth organization and friendly service. The overall tone from travelers is that this trip offers a relaxing, beautiful, and authentic experience of Jamaica’s iconic sights.
Is this tour right for you?
If you’re after a full-day, relaxed journey with plenty of time to enjoy Jamaica’s beautiful beaches and spectacular sunsets, this tour hits the mark. It’s particularly appealing if you want to avoid the hassle of self-driving or planning logistics, thanks to the private, all-inclusive setup. It’s ideal for those who appreciate scenic drives, want to experience Negril’s legendary vibe, and enjoy easy access to swimming and lounging.
The Sum Up
This from Runaway Bay to Negril: Beach and Rick’s Cafe trip offers a well-rounded taste of Jamaica’s relaxed coastal culture. With comfortable transportation, stunning views, and flexible booking options, it provides a hassle-free way to explore one of the island’s most famous stretches of sand. The highlight for many is the spectacular sunset at Rick’s Cafe, a moment that encapsulates the island’s easygoing spirit.
For travelers craving a day of sunshine, scenic beauty, and lively ambiance, this tour delivers good value and authentic experiences in a straightforward package. It’s especially perfect for those who want to combine the comfort of a guided trip with the freedom to relax and enjoy the scenery.
FAQ

Is this tour suitable for children or families?
While the tour is private and generally suitable for most travelers, it’s best for those who can handle a full day of sightseeing. Children who enjoy swimming and beach time would likely have a good time, but note it’s not specifically tailored for young children.
How long is the drive from Runaway Bay to Negril?
The exact duration isn’t specified, but the total tour lasts about nine hours, including pickup, drive, beach, and sunset time.
Will I have enough time at the beach?
Yes, the tour includes ample time to relax and swim on Negril’s famous seven-mile beach before heading to Rick’s Cafe.
What should I bring for this tour?
Bring comfortable shoes, sunglasses, a change of clothes, sunscreen, and beachwear. Pack light but be prepared for sun and water.
Is this tour available for last-minute bookings?
You can reserve now and pay later, with the option to cancel up to 24 hours in advance for a full refund.
Are there any age restrictions?
The experience doesn’t specify age restrictions, but it’s not suitable for wheelchair users and involves walking and beach activities.
Can I participate in cliff jumping at Rick’s Cafe?
The tour description mentions the cliffside atmosphere, and spectators often see cliff jumping happening, but it’s optional and not included as part of the tour.
Is there a guide on the trip?
Yes, the driver speaks English and will provide commentary and guidance throughout the day.
What’s the best time of day to visit Rick’s Cafe?
The sunset hours are the most popular and picturesque, offering a memorable view of the sky changing colors.
What’s the overall value of this tour?
Considering the comfort of private transport, scenic stops, and iconic sights, it’s a well-priced way to experience Negril without the hassle of planning on your own, especially for those staying in Runaway Bay.
This tour combines the beauty of Jamaica’s coastlines, the vibrancy of Negril’s beach scene, and one of the island’s most famous sunset spots — all in a day that promises relaxation, stunning views, and authentic local flavor.
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