Madeira: East Coast, Sao Lourenço & Local farmers' market

If you’re after a full day of authentic Madeira scenery, lively local culture, and plenty of picture-worthy stops, this tour offers a well-rounded look at the island’s eastern tip. For just $74 per person, we spend about 8 hours exploring from Funchal’s convenient meeting points, visiting unforgettable viewpoints, and soaking in the local vibe at Santo do Serra’s Sunday farmers’ market. With a knowledgeable guide leading the way, this experience balances natural beauty with authentic local life, making it a great fit for curious travelers who want more than just the usual tourist spots.

Two aspects we especially appreciated were the attention to detail in the itinerary—covering everything from mountain viewpoints to coastal villages—and the chance to sample real Madeira Poncha, a local drink that adds a genuine flavor to the day. The tour’s small group size (limited to eight) ensures personalized attention and plenty of opportunities for questions and spontaneous discoveries.

A possible consideration is the weather. Madeira’s climate can change quickly, and some spots might be less accessible if it’s foggy or rainy on your day. Flexibility and a sense of adventure will serve you well here. This tour suits anyone eager to see Madeira’s iconic landscapes without the hassle of planning, especially those interested in local markets, scenic viewpoints, and coastal charm.

Key Points

Authentic Local Experience: Visit a lively farmers’ market and sample Poncha, Madeira’s famous local drink.
Stunning Views: Visit Pico do Arieiro, Miradouro São Lourenço, and Pico do Facho for postcard-worthy scenery.
Cultural and Natural Highlights: Explore Madeira’s birthplace, Machico, and rugged east coast landscapes.
Small Group & Expert Guide: Personal attention and local insights make the experience more engaging.
Comfortable Transportation: Convenient van rides between scenic stops enhance the day’s flow.
Flexible Booking & Good Value: Reserve with free cancellation, paying later, and enjoy a full day of memorable sights.

You can check availability for your dates here:

A Complete Look at the Madeira East Coast Tour

This tour is a carefully crafted day trip that hits many of Madeira’s best bits, blending natural scenery with authentic local culture. For travelers who want a taste of everything—mountains, coast, local markets, and iconic landmarks—this experience offers a balanced taste.

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Starting Point and Transportation

We begin by meeting at one of four central locations in Funchal, including the Porto Mare hotel, Lido, a supermarket, or the cable car station. From there, a comfortable van whisks us across the island’s varied terrain. The small group size (up to 8 participants) guarantees a more intimate experience, where the guide can tailor some moments and answer questions in detail.

The van ride itself is part of the fun, as it offers scenic glimpses of Madeira’s lush landscape and coastline. Expect about 20 minutes of travel between the initial points, with breaks at scenic spots like Cristo Rei, Pico do Arieiro, and others.

Cristo Rei in Caniço

Our first real stop is the Cristo Rei statue in Caniço, which is notably older than its famous Brazilian and Rio counterparts. At 14 meters high, it’s a striking figure that overlooks the Atlantic, boasting a history dating back to 1927. Here, you get a quick walk around, a chance to snap photos, and learn about the statue’s significance.

Pico do Arieiro: A Cloud-High Viewpoint

Next, we ascend to Pico do Arieiro, one of Madeira’s most renowned viewpoints. Standing high above the clouds, this spot offers sweeping vistas that seem to stretch forever. It’s a popular photo stop—so popular, in fact, that it’s probably on many travelers’ Instagram feeds. We love the way the clouds swirl below, creating a surreal backdrop perfect for memorable shots. The guided visit lasts about 40 minutes, giving you enough time to breathe in the scenery and understand its geological importance.

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Santo do Serra Farmers’ Market

One of the tour’s highlights is the visit to the Sunday farmers’ market in Santo do Serra. This bustling hub of local life is a treat for all the senses. Stalls overflow with fresh fruits, vegetables, crafts, and local delicacies. You’ll have plenty of time to explore the vendors, chat with farmers, and pick up souvenirs or snacks. It’s a chance to see how Madeira’s residents live and work, far from touristy spots.

A reviewer noted, “Richard was full of information and a very friendly and engaging guide. the tour covered great sites, especially the local market; a brilliant immersive experience.” We love the authenticity of this stop—here, the island’s character truly shines through.

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Scenic Coastal and Mountain Views

After the market, the route continues to Portela, where the landscape reveals astonishing natural beauty—mountains, cliffs, and the vast Atlantic stretching to the horizon. The Penha d’Águia formation on the horizon adds drama to the view, making this a photographer’s dream.

Then, we visit Machico, Madeira’s first landing site in 1419. This charming, laid-back town features a sandy beach, a tranquil bay, and a sense of historical significance. You’ll enjoy a guided walk through the village, soaking up its relaxed atmosphere.

High above Machico, the Pico do Facho viewpoint offers sweeping views of the coast and the sea. It’s another perfect spot for photos and reflection, with the landscape showcasing Madeira’s rugged beauty.

Miradouro São Lourenço: Coastal Ruggedness

Next, we venture to the easternmost tip of the island, at Miradouro São Lourenço. This rugged landscape of cliffs and wild ocean waves embodies Madeira’s untamed side. The views are breathtaking—an ideal place to appreciate the raw, natural power of the Atlantic.

Final Stop at Caniço’s Cristo Rei

Our last visit is to Caniço, where we admire the Cristo Rei statue again, standing as a symbol of the region’s faith and history. It’s a fitting conclusion to a day filled with stunning vistas and meaningful encounters.

Return and Recommendations

As the tour wraps up, we head back to Funchal, typically arriving after about 30 minutes. The experience doesn’t have to end there—many recommend going to a local Poncha bar to toast the day’s adventures with a drink that’s as authentic as the sights we’ve seen.

Value and Practicality

At $74, this tour offers excellent value considering the number of iconic sites visited and the inclusion of transportation, guide, and some local treats. The small group size ensures personalized attention and more relaxed pacing, which is especially valuable on a day with lots of walking and scenic stops.

The itinerary is thoughtfully designed—covering high-altitude viewpoints, cultural markets, and coastal landscapes—giving you a well-rounded taste of Madeira’s eastern coast. The inclusion of local drinks and a market visit enhances the immersion, making it more than just a sightseeing trip.

Accessibility and Flexibility

The tour is suitable for most travelers over 12, but not for wheelchairs, and requires comfortable shoes and clothes. Weather can influence some stops—fog, rain, or wind might lead to changes, but the guide’s flexibility ensures you’ll still enjoy Madeira’s beauty in any weather.

Who Should Consider This Tour?

This experience suits travelers who enjoy a balanced mix of natural beauty and local culture. If you like scenic viewpoints, colorful markets, and authentic food and drink, you’ll find plenty to love. It’s ideal for those who prefer small groups with guided insights, rather than self-driving or large tours. And if you’re curious about Madeira’s history, landscapes, and everyday life, this trip hits all those marks.

Frequently Asked Questions

Is transportation provided?
Yes, transportation from designated meeting points in Funchal, Lido, or Caniço is included, with a comfortable van throughout the day.

How long is the tour?
The entire experience lasts approximately 8 hours, with flexible timing depending on weather and traffic conditions.

Are meals included?
No, meals are not included. However, there are stops at markets and scenic spots where you can buy snacks or enjoy local treats.

Can I join if I don’t speak English?
The tour is guided in English, Portuguese, and Spanish, making it accessible for speakers of those languages.

Is this tour suitable for children?
It’s recommended for travelers over 12 years old. It’s not suitable for wheelchair users.

What should I bring?
Comfortable shoes and clothes, sun protection, rain gear, and a sun hat are advisable, given Madeira’s unpredictable weather.

Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, adding peace of mind to your booking.

Is there any free time during the tour?
Yes, at the market and some scenic stops, you’ll have time to explore or take photos at your own pace.

Final Thoughts

This Madeira east coast tour offers an excellent blend of scenic vistas, culture, and authentic local flavor—all within a manageable and well-organized day. Its focus on small groups, knowledgeable guides, and a carefully curated itinerary makes it ideal for travelers who want to see the best of Madeira without rushing.

You’ll love the way the tour balances breathtaking viewpoints like Pico do Arieiro and Miradouro São Lourenço with vibrant local markets and coastal towns. The inclusion of local Poncha and market treasures adds a genuine touch, making your day both visually stunning and culturally rich.

While weather can be unpredictable, the flexibility built into the day ensures you’ll still leave with memorable experiences. Whether you’re a nature lover, a culture seeker, or simply eager to see Madeira’s more authentic side, this tour delivers a satisfying slice of island life.

In summary, if you value personalized, scenic, and authentic travel experiences that showcase Madeira’s natural beauty and local culture, this tour is a smart choice. It strikes a good balance between sightseeing and interaction, making it a worthwhile addition to any Madeira itinerary.