Memphis Signature Guided Brewery Tour

Memphis Signature Guided Brewery Tour: A Deep Dive into the Local Beer Scene

If you’re a fan of craft beer or just curious about Memphis’s vibrant local brewing culture, this Memphis Signature Guided Brewery Tour offers an engaging way to experience the city beyond the usual tourist spots. Priced at just over $62 per person and lasting around 3.5 hours, it’s designed for those who want a relaxed, educational, and fun taste of Memphis’s microbrewery scene. The tour includes visits to three distinct breweries, sampling up to a dozen beers, and enjoying the comfort of private, air-conditioned transportation — all while being guided by a passionate beer expert.

What sets this experience apart? First, the insider access to three different breweries, each with its own character and story. Second, the guide’s deep knowledge and enthusiasm make learning about beer, Memphis, and brewing processes genuinely engaging. We love how the tour is carefully curated to show off Memphis’s craft beer diversity, from refurbished historic buildings to innovative local brands. A possible drawback? The tour’s popularity means it’s booked about a month in advance—so plan ahead. This tour works best for adventurous beer lovers, curious travelers wanting authentic local flavor, and those who appreciate a relaxed, guided experience without the hassle of driving or navigating.

Key Points

• Authentic Brewery Visits: Explore three locally-loved breweries with unique stories and atmospheres.
• Educational and Fun: Guided by a knowledgeable expert who makes beer history accessible and engaging.
• Comfortable Transportation: Hassle-free bus travel ensures you can indulge without worry.
• Tastings Included: Enjoy up to a dozen craft beers, with four samples at each stop.
• Community Focus: Breweries like Crosstown and Wiseacre emphasize local roots and community.
• Ideal for Enthusiasts: Perfect for those who want more than just a beer crawl—an experience with depth.

A Full Look at the Memphis Signature Guided Brewery Tour

Starting Point and Logistics

The tour kicks off at The Peabody Memphis on Union Avenue, a central and iconic location that sets a lively tone for the day. The group size is limited to a maximum of 14 travelers, creating an intimate setting where everyone can chip in with questions or share their opinions. The experience lasts about 3 hours and 30 minutes, making it a manageable yet immersive way to spend an afternoon or early evening.

Transportation is air-conditioned private bus, a significant perk in Memphis’s sometimes humid climate. This means you can relax between breweries, enjoy the scenery, and not worry about parking or walking long distances. Plus, the hassle-free transportation allows you to focus on savoring the beers and learning from your guide.

The Breweries You’ll Visit

Grind City Brewing Co.

Our first stop exemplifies Memphis’s working-class spirit. Situated on a bluff overlooking the Mississippi River, Grind City Brewing blends history and sustainability. The brewery is housed in an old furniture factory, creatively refurbished with scrap wood and reused materials that echo Memphis’s industrious past. The story of Grind City is one of community involvement; they work with local charities, adding a touch of social purpose to your visit.

Expect to learn about the brewery’s mission to be “a part of Memphis,” while sampling four different beers on tasting flight. Reviewers rave about the relaxed atmosphere and the way the brewery’s decor showcases Memphis’s blue-collar pride. One guest noted, “They work with many charities,” which adds a meaningful dimension to your visit.

Wiseacre Brewing Co.

Next, the tour heads to Wiseacre, a brewery driven by creativity and flavor. Founded by brothers Davin and Kellan Bartosch, Wiseacre’s approach blends globally inspired recipes with local soul. Their goal is to deliver top-quality, distinctive beers that appeal to passionate, forward-thinking drinkers.

Guests consistently mention how knowledgeable and friendly the staff is here, with the guide sharing insights into what makes Wiseacre beers unique. Expect a fun, lively environment with a focus on education and good times. Sampling four beers, you’ll taste what sets Wiseacre apart — often described as flavorful and innovative.

Crosstown Brewing

Our final stop, Crosstown Brewing, is situated adjacent to Memphis’s historic Crosstown Concourse, a renovated Sears building from 1927 that now serves as a hub for community and commerce. Founded by homebrewers Will Goodwin and Clark Ortkiese, Crosstown emphasizes community-building through its beer and spirit of good cheer.

The brewery’s location in a vertical urban village offers a fascinating backdrop, and the staff are eager to share their passion. Expect to try four more beers, with the added interest of seeing a brewery nestled within a dynamic urban renewal project. Several reviews emphasize the friendly staff and community-focused atmosphere, making it a favorite among locals and visitors alike.

What to Expect During the Tour

Beyond just sampling beers, the tour is about learning the stories behind each brewery. Your guide, often praised for their enthusiasm and knowledge, shares anecdotes, historical tidbits, and insights into the brewing process. Reviews highlight how educational the experience is, with one reviewer mentioning how guide Brian kept the tour both informative and fun.

The tastings are generous—four beers per brewery—and many guests mention how this allows them to try a variety of styles, from pale ales to more experimental brews. Snacks are provided, which help balance the flavors and keep everyone comfortable. The bus ensures you can indulge without concern, making this a responsible way to explore Memphis’s craft scene.

Authenticity and Local Flavor

What stands out most is how each brewery reflects Memphis’s character. Grind City’s refurbished factory setting pays homage to Memphis’s industrial past, while Wiseacre’s global influences show the city’s progressive side. Crosstown exemplifies urban renewal and community engagement, showing that Memphis is a city of both tradition and innovation.

Guests consistently mention how guides like Brian make the experience special — their enthusiasm and stories turn a simple tasting into a meaningful journey. One note to consider is that bookings are quite popular, so planning about a month in advance ensures you don’t miss out.

Who Will Love This Tour?

This brewery tour is ideal for beer enthusiasts eager to explore Memphis’s local flavors through small-batch, artisan brews. It’s also perfect for curious travelers wanting an insider’s view of Memphis’s neighborhoods and community efforts. The educational aspect appeals to those who enjoy learning about brewing techniques while sampling a wide variety of styles.

If you prefer structured tours with a relaxed pace, engaging storytelling, and a focus on local culture, this experience will suit you well. It’s also a solid choice for groups wanting a social, fun outing that combines education with the chance to taste authentic Memphis.

The Sum Up: Who Is This Tour Perfect For?

If you’re seeking an authentic taste of Memphis’s craft beer scene and appreciate learning about local culture through unique breweries, this tour delivers. It’s especially suited for those who want more than just a beer crawl — it’s about stories, community, and craftsmanship. The small group size and expert guidance make it a comfortable, engaging experience for curious travelers and beer lovers alike.

For those who value quality over quantity, enjoy learning in a lively atmosphere, and want handcrafted beers from local breweries, this is a fantastic choice. It’s also a great way to meet fellow travelers and get personalized insights into Memphis’s dynamic brewing scene.

Frequently Asked Questions

Is this tour suitable for someone who doesn’t drink much beer?
Yes. The tour is educational, and even if you’re not a big beer drinker, you might find several styles you enjoy. The focus is on tasting and learning, so you won’t be pressured to drink more than you’re comfortable with.

What’s the age requirement?
You need to be 21 or older to participate, since alcoholic beverages are served throughout the tour.

How long does the tour last?
It runs about 3 hours and 30 minutes, including visiting three breweries and tasting four beers at each.

Does transportation include pick-up and drop-off?
Yes, the tour uses private, air-conditioned bus transportation from the meeting point at The Peabody Memphis and back at the end.

Can I cancel if I change my mind?
Yes. You can get a full refund if you cancel at least 24 hours in advance. Cancellations within 24 hours are not refundable.

Are snacks included?
Yes, snacks are provided along with the beer tastings, helping to balance flavors and keep everyone comfortable.

Is this tour suitable for groups?
Absolutely. It’s designed for small groups—up to 14 travelers—which helps foster conversation and a friendly atmosphere.

Will I learn about the brewing process?
Yes. The guide shares insights into how beer is made and what makes each brewery’s products unique, making the experience both fun and informative.

Are pets or service animals allowed?
Service animals are permitted, but pets are not mentioned as part of the tour.

How far in advance should I book?
Since the tour is popular and often booked about a month ahead, it’s wise to plan and reserve early to secure your spot.

This guided brewery tour in Memphis offers a balanced mix of local history, community stories, and tastings, all wrapped in a relaxed, engaging environment. Whether you’re a dedicated beer lover or simply curious about Memphis’s local scene, it’s a memorable way to spend a few hours exploring one of the city’s most dynamic craft industries.