When you think of Mexico, tequila and mezcal probably come to mind — but there’s a whole world of Mexican spirits waiting to be explored beyond the well-known bottles. In Guanajuato, you can spend a lively 1.5 hours sampling six carefully curated spirits, led by a knowledgeable guide who explains their histories, production processes, and regional differences. The tasting takes place at San Mezcal, a cozy bar with over 170 labels, near Parque Juárez, making it both accessible and atmospheric.
Two aspects we particularly love? First, the storytelling aspect that turns each sip into a lesson on Mexican craftsmanship and terroir — you’ll leave not just tipsy, but with a much clearer understanding of what makes each spirit unique. Second, the food pairing complements the tasting perfectly, enhancing flavors without overshadowing them. One thing to keep in mind is that this experience is best suited for those curious about spirits or eager to discover authentic Mexican drinks in a relaxed, social setting. It’s not for children or those looking for a quick “shot and go,” but if you’re open to learning and tasting in a friendly environment, you’ll find this tour well worth the price.
Key Points

- Authentic Cultural Experience: Beyond just drinking, it provides stories and context that deepen your appreciation.
- Expert Guidance: Tour guide Julieta offers detailed insights into each spirit’s history, production, and regional nuances.
- Variety of Options: Choose between different tasting themes, including mezcal versus tequila or a broad “Spirit of Mexico” lineup.
- Quality and Value: For $88, you get six spirits, a booklet with notes, and a food pairing, making it quite a comprehensive cultural tasting.
- Relaxed Atmosphere: The setting is informal, music plays softly, and you can learn at your own pace.
- Accessibility & Flexibility: Tours are available in multiple languages, including English, Spanish, and French, with flexible cancellation options.
A Closer Look at the Mexican Spirits Tasting Experience

If you’re wandering through Guanajuato and want to deepen your understanding of Mexico’s liquid heritage, this tasting tour offers a distinctive way to do so. Led by Julieta Aguilar Herrera, the experience takes place at the intimate San Mezcal bar, famous for its extensive selection and inviting ambiance.
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What’s Included and How It Works
For $88 per person, you receive a guided tasting of six Mexican spirits. You can choose among three options: a comparison of Mezcal vs. Tequila, a focused Mezcal tasting, or a broad Spirit of Mexico lineup that includes Raicilla, Sotol, Bacanora, and Pox. This variety allows you to tailor the experience to your interests, whether you’re more curious about the differences between agave spirits or eager to learn about lesser-known regional distillates.
During the session, Julieta walks you through each spirit’s history, production process, and regional characteristics. Expect to learn how terroir, age, and craftsmanship influence flavors, and you’ll get hints on tasting techniques to better appreciate each sip. The booklet provided ensures you can remember key points long after the tour ends, making it easy to share your new knowledge.
The Spirit Tasting Itself
The spirits are carefully selected to showcase Mexico’s diversity. For instance, in the “Spirit of Mexico” option, you’ll sample Tequila, Raicilla, Sotol, Mezcal, Bacanora, and Pox, each with its own story and regional roots. This broad lineup is perfect for those who want to see how Mexico’s traditions vary across different states and artisans.
Many reviewers have praised the guides’ knowledge: “Julieta was very passionate and explained everything in a way that made it easy to understand,” one noted. Others appreciated the relaxed environment, which encourages questions, tasting at your own pace, and simply enjoying the experience without feeling rushed.
The Food Pairing and Atmosphere
A core feature of this experience is the food pairing designed to complement each spirit. The carefully chosen bites help to highlight the flavors and textures, making each sip more memorable. Plus, the musical backdrop adds to the laid-back vibe, making it a social activity as much as a learning one.
More Great Tours NearbyPractical Details and Value
The tour lasts approximately 1.5 hours, making it a perfect afternoon or early evening activity. It’s wheelchair accessible and offered in multiple languages, including English, Spanish, and French, catering to diverse visitors. Since you can cancel up to 24 hours in advance for a full refund, it offers flexibility for travelers with unpredictable plans.
While the price of $88 might seem high at first glance, remember it includes six spirits, a detailed booklet, food pairing, and expert guidance. That means you’re getting an immersive, educational experience rather than just a few sips in a noisy bar. It’s a good value for anyone wanting more than just a casual tasting — it’s a genuine cultural and culinary lesson.
Who Should Consider This Tour?

This experience suits travelers who are interested in spirits, culture, or both. If you enjoy tasting and learning about regional traditions, you’ll find it rewarding. It’s also ideal for those who appreciate a relaxed, social environment where you can ask questions and take your time.
On the other hand, if you’re only after a quick drink or are not keen on tasting spirits from different regions, this might feel a bit slow or detailed. Also, it’s not suitable for children under 18 — after all, it’s an alcohol-focused tour.
Final Thoughts

The Mexican Spirits Tasting in Guanajuato offers a high-quality, authentic look at Mexico’s complex world of distilled spirits. With expert guidance, engaging stories, and a friendly atmosphere, it’s a perfect way to gain a deeper appreciation for Mexican culture and craftsmanship. Whether you’re a spirits enthusiast or simply curious, this tour provides a meaningful, flavorful experience that stands out from typical tourist bites.
It’s especially valuable for those who want more than just tasting — you’ll leave with a booklet, better tasting techniques, and a new perspective on the cultural significance of these iconic drinks. The relaxed vibe makes it suitable for solo travelers, couples, or groups eager to connect over shared interests.
If you’re in Guanajuato and looking to add a memorable, educational twist to your visit, this tour should be on your list.
FAQ

What spirits will I taste on this tour?
You can choose from options including mezcal, tequila, raicilla, sotol, bacanora, and pox. The lineup aims to showcase Mexico’s diverse distilling traditions.
How many spirits are sampled during the tour?
You will taste six spirits, with different options depending on your choice — either a comparison of mezcal and tequila or a broad spectrum of Mexican spirits.
Is there food included?
Yes, a specially crafted food pairing accompanies the tasting to enhance each sip, highlighting flavors and textures.
Can I book the tour with flexible payment?
Yes, you can reserve now and pay later, with the ability to cancel up to 24 hours before the experience for a full refund.
Is the tour suitable for non-Spanish speakers?
Absolutely. The tours are offered in English, Spanish, and French, ensuring clear communication regardless of your language.
What is the duration of the experience?
It lasts about 1.5 hours, making it easy to slot into an afternoon or evening schedule.
Where does the experience take place?
At San Mezcal, a cozy bar near Parque Juárez, renowned for its extensive selection of Mexican spirits.
Are children allowed to participate?
No, the tour is intended for adult participants over 18 due to the alcoholic nature of the experience.
In sum, this tasting tour is a wonderfully authentic way to connect with Mexico’s liquid traditions in an intimate, educational setting. For anyone eager to learn and savor, it’s a memorable way to deepen your understanding of Mexican culture through its spirits.
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