A Day of Sun, Sand, and Cliff Diving: Negril Seven Mile Beach and Rick’s Cafe Tour from Montego Bay

If you’re craving a blend of pristine beaches, thrilling cliff jumps, and breathtaking sunset views, this Negril tour from Montego Bay hits all the right notes. Priced at $143 per person and lasting around 4 to 5 hours, it offers a convenient way to experience two of Jamaica’s most iconic spots—Seven Mile Beach and Rick’s Cafe—without the hassle of planning transportation yourself. We loved the personalized private transportation and the fact that it’s a group size that feels intimate, which makes for a more relaxed experience.
Two things really stand out: First, the crystal-clear waters of Seven Mile Beach make for perfect swimming and water sports, while second, the spectacular cliff diving at Rick’s Cafe offers both adrenaline and incredible panoramic views. A possible consideration is that lunch and drinks are available for purchase, so bringing some cash or planning to buy refreshments is wise.
This tour is ideal for travelers who want a balanced mix of leisure and excitement—whether you’re a sunbather, thrill-seeker, or sunset lover. If you appreciate authentic experiences, friendly guides, and stunning scenery, this tour will suit you perfectly.
Key Points

- Balanced itinerary combining relaxing beach time with adventurous cliff jumping.
- Private transportation with WiFi, making the journey comfortable and connected.
- Stunning views of the Caribbean from Rick’s Cafe, especially at sunset.
- Water sports included in your free time at Seven Mile Beach.
- Flexible cancellation policy with free cancellations up to 24 hours in advance.
- Ideal for diverse travelers—families, solo travelers, or groups seeking a memorable day.
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Exploring the Itinerary in Detail

Starting Point: Seven Mile Beach—A Slice of Caribbean Paradise
The first stop is Seven Mile Beach, renowned for its soft, powdery white sands and crystal-clear waters. As we stepped onto this vast stretch of coastline, we appreciated how its calm, gentle waves are perfect for swimming and water activities—making it a favorite for families and solo travelers alike. The beach is lined with resorts, bars, and restaurants, giving you ample options to grab a refreshing drink or enjoy Jamaica’s spicy jerk chicken while soaking up the sun.
What we loved is how accessible and relaxed the vibe is here. You can spend your two hours swimming, snorkeling, or renting jet skis and paddleboards. The scenery is outstanding—an endless horizon of turquoise waters and long stretches of soft sand. One review noted, “The calm waters and gentle waves make it ideal for both families and solo travelers,” which sums up the experience well.
Rick’s Cafe—A Cliffside Icon for Adventure and Sunset Views
Next, we head to Rick’s Cafe, perched on the dramatic cliffs at Negril’s western tip. This spot combines natural beauty with a lively atmosphere. The main attraction? The daring cliff divers performing from heights of up to 35 feet. Watching these brave souls take the plunge is both nerve-wracking and mesmerizing. If you’re feeling brave, you can join in on the jumping—just be prepared for the splash and the adrenaline rush.
The open-air deck offers panoramic views of the Caribbean, perfect for capturing sunset photos or simply relaxing with a cold drink. The vibe here is vibrant, with reggae music playing, and a crowd that’s both laid-back and eager for fun. From a review, “You can watch the daring cliff divers or enjoy a drink while taking in the stunning sunset,” which truly captures the experience. The spectacular sunset is often cited as a highlight, and it’s easy to see why—red and gold hues reflecting off the water create a picture-perfect moment.
What Makes This Tour Stand Out?
Beyond the obvious beauty of the locations, what elevates this tour are the personalized touches. The air-conditioned vehicle with WiFi makes the trip comfortable, and the private transportation means you won’t be part of a large, noisy group. The bottled water and Red Stripe Beer (+18) are nice touches that keep you refreshed.
The flexible timing allows you to linger at each stop if you desire, and the free cancellation policy adds peace of mind—an important consideration when planning a day out in a tropical paradise.
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Considering the Experience

While the tour is excellent overall, it’s worth noting that lunch and drinks at Rick’s Cafe are not included. Bring some cash if you want to enjoy the full experience, whether it’s a tropical cocktail or a snack. Also, if you’re not keen on water sports or cliff diving, the main appeal is relaxing at the beach and enjoying the sunset views.
Reviewers mention “the driver was patient and very socialized,” which adds to a relaxed atmosphere that feels less rushed and more personalized. This is especially appealing for those who prefer a more intimate experience rather than a large group tour.
Who Is This Tour Best Suited For?

- Beach lovers wanting to enjoy one of the Caribbean’s most famous stretches of sand.
- Adventurers eager to watch or try cliff diving and soak up spectacular ocean views.
- Sunset enthusiasts who want to end their day with a memorable, colorful display.
- Travelers with limited time but craving a comprehensive taste of Negril’s highlights.
- People who appreciate good value: with transportation, water, and a guided experience included, it’s a well-rounded day.
The Sum Up

This tour offers a well-rounded experience of Jamaica’s signature sights—combining relaxation, adventure, and natural beauty in a comfortable, private setting. You get to enjoy a beautiful beach, watch daring cliff divers, and capture stunning sunset views—all in about five hours. Its affordability, personalized service, and authentic atmosphere make it a strong choice for those who want to see the best of Negril without the fuss.
Whether you’re seeking peaceful lounging or thrill-seeking moments, this tour delivers on both fronts. It’s especially suited for travelers who value friendly guides, stunning scenery, and flexible scheduling. If you want to experience Jamaica’s iconic coastlines with a touch of adventure and a lot of natural beauty, this tour could be just what you’re looking for.
FAQ

How long does the tour last?
It lasts approximately 4 to 5 hours, giving you ample time to enjoy both stops without feeling rushed.
What’s included in the tour?
Your package includes private, air-conditioned transportation with WiFi, bottled water, and Red Stripe Beer for those over 18.
Are meals included?
No, lunch and drinks at Rick’s Cafe are available for purchase; bringing cash is recommended if you want refreshments.
Can I participate if I don’t want to swim or cliff dive?
Yes, the tour is flexible. You can relax on the beach, watch the cliff divers, or simply enjoy the scenery.
Is this tour suitable for families?
Absolutely. The calm waters of Seven Mile Beach and the fun atmosphere at Rick’s make it suitable for families and solo travelers alike.
What should I bring?
Bring sun protection, cash for drinks or souvenirs, and swimwear if you plan to get in the water.
What’s the cancellation policy?
You can cancel free of charge up to 24 hours before the tour for a full refund.
This Negril Seven Mile Beach and Rick’s Cafe Tour is a fantastic way to experience Jamaica’s natural beauty and lively spirit in a manageable, enjoyable day. Whether it’s your first visit or a return trip, you’re likely to leave with memories of stunning views, daring jumps, and warm Caribbean hospitality.
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