Nashville isn’t just about country music and honky-tonks; it’s also a city bursting with style, creativity, and one-of-a-kind shopping experiences. For those who love hunting for distinctive fashion, home decor, and artisanal goods, the Private Unique Shopping Tour in Nashville offers a fantastic way to explore the trendy 12th South neighborhood with a local guide. At $1,300 for your group of up to eight people, this six-hour adventure combines curated shopping stops with a bit of Nashville’s charm and personality.
What we love about this tour is its focus on small, independently owned shops where you can find handmade jeans, Southern-inspired apparel, and ethically crafted leather goods. Plus, the inclusion of private transportation means you can hop from one boutique to the next without the hassle of parking or navigating unfamiliar streets. However, keep in mind that lunch isn’t included, so planning ahead for a casual meal is a good idea.
This tour suits fashion enthusiasts, home decor lovers, and anyone eager to see Nashville’s local scene beyond the tourist traps. If you enjoy exploring neighborhoods with a sense of community and authenticity, this experience might be just right for you.
Key Points:
Authentic Experience – Visit a curated selection of Nashville’s coolest boutiques and shops.
Convenient Transport – Private vehicle makes for seamless transitions between stops.
Flexible & Private – Exclusive experience for your group, tailored to your pace.
Focus on Local & Ethical – Shops like ABLE emphasize social responsibility and craftsmanship.
Cultural Insight – Discover the stories behind Nashville’s vibrant shopping scene.
No Lunch Included – Plan for a nearby meal or snack during the tour.
An In-Depth Look at the Private Nashville Shopping Tour

Starting Point & Overall Structure
Kicking off at 10:00am from downtown Nashville, the tour is designed for comfort and convenience. With private transportation included, you won’t need to worry about parking or navigating busy streets. This also allows for a relaxed pace, giving you ample time at each shop—an important feature when shopping is involved.
The tour lasts roughly six hours, which, considering the stops and walking between shops, strikes a good balance. The small group size (up to eight people) ensures an intimate atmosphere where you can ask questions, chat with your guide, or just soak in the surroundings without feeling rushed.
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First Stop: imogene + willie
We start at imogene + willie, a Nashville staple known for handmade denim and vintage-inspired clothing. The shop feels like stepping into a curated vintage boutique, but with a modern twist. We loved the way their jeans are crafted with care—each pair feels like a true investment piece. The shop’s emphasis on quality and craftsmanship makes it stand out, especially if you’re tired of mass-produced jeans.
Quote from a review: “I loved the vintage vibe and the fact that the jeans are handmade here in Nashville. It’s definitely a highlight for denim lovers.”
This stop is about 45 minutes, enough to browse, try on, and appreciate the craftsmanship without feeling rushed.
Second Stop: White’s Mercantile
Next, we head to White’s Mercantile, a charming general store curated by Holly Williams, which blends home goods, apparel, and unique gifts. Its cozy, nostalgic atmosphere makes it more than just a shop; it’s a glimpse into Nashville’s local lifestyle.
You’ll find everything from stylish kitchenware to boutique accessories. It’s a place where you might pick up a Nashville-themed gift or a distinctive piece of home decor. We appreciated the laid-back vibe and the opportunity to discover some local brands.
Quote: “White’s Mercantile is like visiting a favorite aunt’s house—so many charming finds and stories behind the items.”
Lunch Break: Edley’s Bar-B-Que or Burger Up
After two stops, you’ll have about an hour and a half for lunch. Options like Edley’s Bar-B-Que or Burger Up are conveniently located in the neighborhood. This pause allows you to refuel and chat with your guide and fellow shoppers about what’s caught your eye so far.
While lunch isn’t included in the tour price, these local eateries offer hearty, Nashville-style fare at reasonable prices—think smoky barbecue or gourmet burgers.
Exploring Draper James
Post-lunch, the tour continues at Draper James, an apparel and home decor boutique founded by Reese Witherspoon. Expect a taste of Southern charm—think gingham patterns, floral prints, and cozy accessories. The store’s presentation is elegant but welcoming, and you’ll get a sense of Nashville’s chic side.
A review highlights how “Draper James transports you to a Southern lifestyle, but in a modern way that’s perfect for today’s fashion-forward woman.”
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Emerson Grace & Serendipity
Next, we visit Emerson Grace, a boutique that emphasizes contemporary women’s fashion and jewelry. It’s a perfect stop for those looking for unique accessories—think statement necklaces or elegant scarves.
Following that, Serendipity offers trendy clothing and shoes in a relaxed atmosphere. Both stores have a curated, boutique feel, making your shopping experience more personalized and less commercial.
Final Stop: ABLE
The tour wraps up at ABLE, a brand dedicated to empowering women through ethically made leather goods, apparel, and jewelry. Their story of social responsibility aligns well with modern shoppers seeking meaning behind their purchases.
A reviewer notes: “ABLE’s focus on ethical manufacturing makes shopping here feel good, knowing your money supports a good cause.”
What the Experience Means for You
Throughout the tour, you’ll experience the creative heartbeat of Nashville’s local shopping scene, far from the typical tourist stores. Each shop tells a story—whether it’s about vintage craftsmanship, Southern elegance, or social enterprise. The private transportation ensures you spend your time browsing and enjoying rather than battling traffic, which is a huge plus.
While the price of $1,300 might seem high at first glance, remember it covers the entire curated experience, personalized service, and transportation for your group. Considering many of the shops offer free admission, the value lies in the expert guidance, convenience, and exclusive access to Nashville’s most stylish spots.
Who Will Love This Tour?
This experience is perfect if you love fashion, boutique shopping, and discovering local stories. It’s also ideal for travelers who prefer an intimate, relaxed pace and appreciate ethical brands. If you’re seeking a well-curated day out that combines shopping with a taste of Nashville’s vibrant neighborhood life, this tour is a smart choice.
FAQs About the Nashville Shopping Tour

Is transportation included?
Yes, private transportation is part of the package, making it easy to move between shops without parking worries.
How long does the tour last?
It runs approximately six hours, starting at 10:00am and ending back at the original meeting point.
Can I customize the stops?
This is a private tour, so you can discuss your preferences with your guide beforehand, though the itinerary is designed to showcase the best of 12th South.
Is lunch included?
No, lunch is not included, but there are several local eateries in the neighborhood where you can grab a bite.
Are there any additional costs?
Most shops offer free admission, but you might want to budget for personal purchases or souvenirs.
Is this tour suitable for children or teenagers?
While most travelers can participate, the focus on boutique shopping and fashion might appeal more to adults or older teens.
What if I need to cancel?
You can cancel up to 24 hours in advance for a full refund. Cancellations within 24 hours are non-refundable.
Are service animals allowed?
Yes, service animals are permitted.
Can I join the tour if I don’t have a group?
Since it’s a private experience for your group, you’ll need to book the whole group to participate.
Is the guide knowledgeable about Nashville’s local scene?
Yes, guides are well-versed in Nashville’s shopping and cultural highlights, providing insights along the way.
The Private Unique Shopping Tour in Nashville is a thoughtfully crafted experience that combines style, local flavor, and convenience. Whether you’re a dedicated shopper or simply curious about Nashville’s creative side, this tour offers a meaningful way to spend your day exploring the city’s best-kept retail secrets.
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