Ricks Cafe Negril and 7 Mile Beach Day Trip

A full-day escape from Montego Bay to the highlights of Negril — for just $20 per person, you get a scenic 90-minute drive, beach time, and unforgettable cliff views. This tour takes you to two of Negril’s most iconic spots: Woodstock or Margaritaville on the Beach for relaxing and water activities, and Rick’s Café for cliff diving and sunset watching. We love the flexibility of having a private vehicle, which means we can stop for refreshments or take photos along the way, and the chance to enjoy some of Jamaica’s most beautiful beaches.

What really makes this trip stand out is the combination of relaxing beach time on 7 Mile Beach—with its white sands and gentle waves—and the excitement of cliff diving at Rick’s Café, which is truly a one-of-a-kind experience. The tour is quite affordable at only $20, and the fact that it’s private means you avoid crowded group tours, making it more personalized.

However, keep in mind that lunch isn’t included, so you’ll want to bring snacks or plan to eat at one of the stops. And while the tour is about 3 to 4 hours, be prepared for a busy, fun-filled day. This excursion suits travelers who want a balanced mix of chill beach time and adventure, especially those eager to see the iconic Jamaican cliff at Rick’s Café and walk along the scenic seven miles of beach.

Key Points

• Affordable and private: At just $20 per person, this tour offers good value with private transportation.
• Iconic stops: Rick’s Café for cliff diving and Seven Mile Beach for water activities.
• Flexible and scenic: Enjoy a comfortable drive with opportunities for photos and refreshments.
• Authentic experiences: Combine relaxation with excitement at two of Negril’s most famous locations.
• No lunch included: Budget for snacks or meals during the day.
• Highly rated: An overall perfect score of 5 stars based on one review praising the driver’s personable service.

Exploring the Highlights of the Tour

The Scenic Drive from Montego Bay

We start with about 90 minutes of scenic travel from Montego Bay to Negril. The drive itself is part of the experience — Jamaica’s lush countryside and coastal views roll past your window. If you’re inclined, ask your driver to pull over for photos or a quick refreshment stop at a local shop. It’s a great way to get a feel for the environment before arriving at the beach.

Woodstock or Margaritaville on the Beach

The first stop at Woodstock or Margaritaville offers a relaxed atmosphere perfect for unwinding after the drive. You can stretch your legs on seven miles of pristine white sand, dipping into the warm, clear waters. While here, you’re free to walk along the beach, check out local vendors, or participate in optional activities like parasailing or glass-bottom boat rides with snorkeling.

Many travelers appreciate the casual, laid-back vibe and the chance to soak in scenic views. Several reviews note how the beach is ideal for both swimming and simply lounging, with one reviewer mentioning, “the experiences were GREAT,” and praising the opportunity for beach fun before heading to Rick’s Café.

Rick’s Café — The Cliff-Jumping Epicenter

The second stop is Rick’s Café, Jamaica’s most famous cliff-diving spot. For two hours, you’ll have plenty of time to watch others leap from the cliffs or muster the courage yourself. If you’re feeling adventurous, you can jump from the cliffs, an experience that many travelers find both exhilarating and memorable.

The view here at sunset is simply breathtaking—a perfect backdrop for photos and a moment to soak in the Jamaican sunset. Many reviewers note that the cliff-diving is a highlight, with one saying, “Thank you Germaine! His communication was perfect and he was very personable,” which hints at the personalized care offered by the driver.

The Experience of the Tour

The private transportation ensures comfort and convenience, with an air-conditioned vehicle and bottled water provided. Parking fees are included in the price, and since it’s a private tour, only your group participates, making the experience more intimate and flexible.

While the tour doesn’t include lunch, the stops at the beach and Rick’s Café give plenty of opportunities to grab a drink or an appetizer. The tour’s duration of 3 to 4 hours is well-balanced, giving enough time to enjoy without feeling rushed.

Detailed Breakdown of the Itinerary

Stop 1: Rick’s Café

Why it’s special:
This spot isn’t just about jumping off cliffs — it’s part of Jamaica’s lively culture. Cliff-diving is the main attraction, but the vibe at Rick’s Café is contagious, with live music, vibrant patrons, and stunning sunset views. Watching others leap or taking the plunge yourself creates a shared thrill that sticks with you long after you’ve left.

What to expect:
Expect about two hours here. The cliffs are accessible, but be mindful of your comfort level — some may prefer just watching from below. The atmosphere is festive, with groups cheering on jumpers and enjoying drinks at the bar.

Review insight:
One guest expressed gratitude for their driver, highlighting that “the experiences were GREAT,” and appreciating the personal touch. That same review emphasized how Germaine’s communication and personable approach made the trip even better.

Stop 2: Seven Mile Beach

Why it’s worth visiting:
This stretch of coastline is often called one of the most beautiful in the world. The soft white sands and tranquil turquoise waters invite visitors to relax or indulge in water sports. Whether you want to swim, snorkel, or simply soak up the sun, this beach offers endless options.

What to do:
You can walk along the beach, check out local vendors, or take part in optional activities like parasailing or beach massages. The gentle waves make it suitable for all levels of swimmers, and the scenery is simply breathtaking.

Review insight:
Guests frequently mention how ideal this beach is for unwinding. One review pointed out that “the water was warm and the sands were soft,” making it perfect for lounging or splashing around.

Practical Details and Tips

• Pricing: At $20 per person, this tour offers excellent value considering the private transportation and access to the top Negril sights.
• Duration: Expect about 3 to 4 hours, which is enough to enjoy both stops without feeling overwhelmed.
• Transport: The air-conditioned vehicle makes the drive comfortable, and private booking means no crowded buses.
• Inclusions: Bottled water and parking fees are covered.
• Exclusions: Lunch is not included, so bring snacks or plan to eat at the stops.
• Booking: The tour is popular, often booked 8 days in advance, so plan early.
• Cancellation: Free cancellation is available up to 24 hours beforehand, adding peace of mind.

Who Should Consider This Tour?

This trip is perfect for travelers who want a balanced mix of relaxation and adventure. If you love scenic beaches, the thrill of cliff jumping, and a laid-back vibe, you’ll love this experience. It’s especially suited for those who prefer a private, intimate tour rather than group-heavy excursions, and for anyone wanting to see two iconic Jamaican sites without spending a fortune.

Since most reviews are glowing, especially about the personalized driver service, this tour seems ideal for first-timers or families who appreciate a structured yet flexible day out. If you’re eager for a taste of Jamaica’s vibrant coastal life with minimal hassle, this is a solid choice.

The Sum Up

This Ricks Cafe Negril and 7 Mile Beach Day Trip offers a genuine, value-packed way to experience some of Jamaica’s most famous spots. The private transport, combined with the chance to relax on pristine beaches and watch cliff jumpers at sunset, makes for a memorable day. The low price point adds to its appeal, especially given the quality of the locations and the personalized service highlighted in reviews.

It’s a great pick for travelers who want authentic, laid-back fun — whether that’s splashing in the surf, soaking in sunset views, or just soaking up the lively Jamaican atmosphere. The tour is well-organized, flexible, and provides a taste of both adventure and leisure, making it a worthwhile addition to your Jamaica itinerary.

FAQ

Is this tour suitable for children or family groups?
Most travelers can participate, and given the attractions involved, it can be suitable for families. However, cliff jumping might be more appropriate for older children or teens who are comfortable with heights and water activities.

How long is the drive from Montego Bay to Negril?
The drive takes about 1 hour and 30 minutes, making it a manageable trip that leaves plenty of time for activities upon arrival.

Are meals included in the tour?
No, lunch is not included. You might want to bring snacks or plan to eat at one of the stops, especially since you’ll be out for several hours.

What is the cost of the tour?
The tour costs $20 per person, which is very reasonable considering the destination and private nature of the trip.

Can I customize the stops or activities?
Since this is a private tour, there’s potential to customize or extend your time at each stop, but check with your driver or booking provider for specific options.

How far in advance should I book?
Most travelers book about 8 days in advance, so planning ahead helps ensure availability, especially during peak seasons.

This tour presents a wonderful way to sample Jamaica’s vibrant coast — perfect for those who want a quick, authentic taste of Negril’s stunning beaches and lively cliffside charm without breaking the bank.