Santa Cruz, California, is a city that practically screams outdoor adventure and laid-back charm. Known for its surf culture, scenic beaches, and vibrant local scene, it’s a perfect place to explore through guided tours. We’re particularly fond of the Beginner Surfing Lesson because it offers a hands-on way to connect with the ocean, even if you’ve never surfed before. The Santa Cruz eBike Tour stands out for its combination of exercise, sightseeing, and local stories. Meanwhile, the Private Brewery Tour and Private Wine Tour provide a more relaxed, indulgent experience with private guides and exclusive access, perfect for connoisseurs or anyone wanting a taste of local flavor.
If you’re unsure which tour suits your style, this guide will help you navigate your options. We’ve broken down the highlights, what makes each unique, and who they’re best for — whether you’re after a beginner’s intro, a scenic ride, or a wine and beer tasting adventure.
1. Beginner Surfing Lesson – Pacifica or Santa Cruz
Learning to surf in Santa Cruz isn’t just about catching waves; it’s about feeling the ocean’s power and experiencing a quintessential California vibe. This 2.5-hour beginner surfing lesson is perfect whether you’re totally new or want some coaching to sharpen your skills. The lessons take place in either Pacifica or Santa Cruz — two spots renowned for gentle, beginner-friendly surf breaks. The instruction is personalized, thanks to professional coaches with years of experience, ensuring you get plenty of hands-on help.
What makes this tour stand out is its approachable length and focus on safety and fun. You’ll learn the basics of paddling, standing, and riding waves, all while enjoying the salty sea breeze. The reviews reflect its popularity — with a 4.7/5 rating based on 15 reviews, many visitors praise the friendly guides and the feeling of accomplishment after just a short session. It’s a great choice if you’re looking to try surfing without committing to a multi-day course or renting gear on your own.
Bottom line: This beginner lesson provides a fun, accessible introduction to surfing with expert guidance, making it ideal for first-timers or anyone looking to dip a toe into ocean sports.
2. Santa Cruz: Guided eBike Tour
For a lively and less strenuous way to explore Santa Cruz’s highlights, the Guided eBike Tour is a superb choice. At only 2 hours and rated 5/5 from 2 reviews, it offers a perfect snapshot of the city’s top sights, from the historic downtown to scenic beaches and iconic surf spots like Steamer Lane and Cowell’s Beach. This tour includes pedal-assist electric bikes that make tackling hills and long stretches easier, so you can focus on the views and stories shared by your guide.
One of its key attractions is the combination of natural beauty and local lore. You’ll cruise along the coast with ocean breezes in your hair, learn about Santa Cruz’s rich surfing tradition, and see the famous Santa Cruz Beach Boardwalk. It’s especially suitable for travelers who want a bit of exercise but don’t want to break a sweat or those with limited time. The small group size and knowledgeable guide add a personal touch, making it feel like exploring with a friend.
Bottom line: This eBike tour hits the sweet spot for active travelers eager to see Santa Cruz’s best in a short, fun ride with plenty of local insight.
3. Santa Cruz: Private Brewery Tour
If craft beer is your thing, the Private Brewery Tour offers a relaxed way to discover Santa Cruz’s vibrant brewing scene. At five hours and with a price of $500 for groups up to 14, this tour takes you through three carefully selected breweries, where you’ll learn about the beer-making process directly from the brewers. The tour includes tastings and plenty of time to chat about different styles and brewing techniques.
What makes this tour stand out is its exclusivity and flexibility. Your guide, a local beer enthusiast, will tailor the experience to your interests — whether you prefer hoppy IPAs, rich stouts, or experimental brews. The scenic drives through the Santa Cruz Mountains and Redwoods add a visual dimension to the tasting experience, making it more than just a bar crawl.
Though the reviews aren’t detailed, the value here is clear: a private, personalized experience with in-depth knowledge about the regional craft beer scene. It’s perfect for beer lovers wanting to deepen their appreciation or groups celebrating a special occasion.
Bottom line: For connoisseurs or curious drinkers, this private tour offers a deep dive into Santa Cruz’s brewing culture with a scenic backdrop, making it a worthwhile indulgence.
$500 per group up to 14
4. Santa Cruz: Private Custom Wine Tour with Hotel Pickup
For those who prefer a more refined experience, the Private Custom Wine Tour provides a half-day journey through Santa Cruz’s vineyards. Priced at $750 per group up to 14, this tour includes hotel pickup and a flexible itinerary. You get to choose from over 50 wineries, many of which are exclusive and not open to the general public — a true VIP experience.
The tours are designed to offer picturesque views of the redwoods, mountains, and ocean, all while tasting some of the region’s best wines. Your guide, a local expert, will help tailor the visit to your wine preferences, whether you’re into bold reds, crisp whites, or something more experimental. The private setting ensures personalized attention and a leisurely pace — no rushing from one tasting room to another.
The reviews highlight the tour’s exclusivity and scenic beauty, making it ideal for wine aficionados or couples seeking a romantic escape. The experience is a bit pricier, but the luxury and customization justify the cost if wine touring is your top priority.
Bottom line: This private wine tour is perfect for those wanting a tailored, luxurious visit to Santa Cruz’s wineries with the added bonus of scenic drives and exclusive tastings.
$750 per group up to 14
How to Choose the Best Tour for You
Picking the right tour depends on your interests, budget, and travel style. If you’re looking for a low-key way to learn surfing, the Beginner Surfing Lesson offers a fun intro. For active sightseeing, the Santa Cruz eBike Tour allows you to cover more ground comfortably. Want to indulge your taste buds? The Private Brewery and Wine Tours are excellent options, especially if you enjoy personalized experiences and scenic drives.
Consider your fitness level — the eBike is accessible for most, but the brewery and wine tours involve more sitting and tasting. If your time is limited, the shorter eBike or surfing lessons maximize your experience without a full day commitment. Booking early is wise, especially in peak seasons, to secure your preferred date and group size.
Final Thoughts
Santa Cruz offers a diverse range of tours that suit many interests. For a fun introduction to surfing, the Beginner Surfing Lesson is hard to beat. If exploring by bike sounds appealing, the Santa Cruz eBike Tour is a lively way to see the city. Food and drink lovers will appreciate the Private Brewery and Wine Tours for their personalized, exclusive approach.
No matter which you choose, booking ahead ensures you get the experience that best fits your style. Santa Cruz’s laid-back charm combined with these guided adventures means you’ll leave with great stories and maybe even a new hobby or two. Enjoy your trip!