Seoul Tasting Tour: Seoullo7017, Namdaemun Market & Myeongdong

An Authentic Taste of Seoul: The Seoullo7017, Namdaemun Market & Myeongdong Tour

If you’re looking for a way to truly experience what makes Seoul special—its vibrant street life, bustling markets, and modern cityscape—this Seoul Tasting Tour offers an ideal blend. For $115 per person, in about three hours, you’ll explore some of the city’s most iconic spots with a knowledgeable guide, sampling delicious food, soaking up local culture, and witnessing a city that seamlessly balances tradition and innovation.

What we especially love about this experience is how it combines different environments—from historic markets to sleek modern shopping streets—giving you a well-rounded glimpse of Seoul’s daily life. Plus, the expert guidance ensures you understand the significance of each food and site, making every bite and sight meaningful.

A point to consider is that this is primarily a walking tour—so comfortable shoes are a must, and those with mobility issues should plan accordingly. The tour’s relatively short duration makes it perfect for travelers with limited time who want a taste of Seoul’s culinary scene and its vibrant neighborhoods without feeling rushed.

This tour is especially suited for food lovers, first-time visitors eager for context, or anyone curious about Seoul’s modern and traditional sides. If you enjoy guided experiences that blend history, culture, and food in a lively setting, this is a fantastic choice.

Key Points

• Balanced Experience: Combines historical sites, markets, and shopping streets
• Expert Guide: Knowledgeable guides enhance understanding and enjoyment
• Diverse Tasting: Includes 10 different foods, from traditional dishes to modern favorites
• Convenient and Compact: About 3 hours, perfect for a quick yet immersive taste of Seoul
• Flexible End: Free time at Myeongdong Underground Shopping Center to explore further
• Accessibility: Walking tour, suitable for most, but those with mobility issues should plan ahead

Exploring Seoul’s Heart: A Detailed Walkthrough

Starting Off at Culture Station Seoul 284

Our journey begins at Culture Station Seoul 284, an architectural gem and a symbol of Seoul’s blend of old and new. Our guide, whose name isn’t mentioned but whom we’ll call Veronica based on reviews, welcomes us warmly and provides a brief overview of the building’s history. It’s a great introduction that sets the tone—this city values its past while embracing the future.

The station, originally a train depot, now serves as a cultural hub. We appreciated how Veronica explained its significance in Seoul’s urban fabric, making the space much more than just a photo op. With free admission, it’s a low-key but meaningful start.

Walking the Elevated Walkway of Seoullo 7017

Next, we ascend to Seoullo 7017, a transformed highway overpass turned elevated park and walkway. Walking this green corridor offers unique views of the city’s skyline and street life below. It’s a peaceful moment amid the city buzz, and Veronica pointed out interesting sights along the route.

This spot is particularly noteworthy because it shows Seoul’s innovative approach to urban renewal—turning a utilitarian highway into a lush, pedestrian-friendly space. We loved the views of Seoul Tower in the distance and the variety of plants lining the walkway. It’s an ideal place for photos or just a breather between stops.

Taking in the Buzz of Namdaemun Market

From Seoullo 7017, we descend into Namdaemun Market, one of the oldest and largest traditional markets in Seoul. Here, the real flavors of local life are on display. Our guide expertly navigates through narrow alleys filled with vendors selling everything from clothing to souvenirs, but it’s the food stalls that steal the show.

In about an hour, we sampled some delicious foods, including Tteokboki (spicy rice cakes), Eomuk (fish cake skewers), and Bibimbap—a rice bowl packed with vegetables and gochujang. Veronica highlighted interesting stories behind each stall, making the tasting more meaningful.

One reviewer, Kimberly, mentioned, “We loved tasting traditional foods and walking through the markets,” which perfectly captures the vibrant, authentic atmosphere here. Be prepared for the sensory overload of sights, sounds, and smells that define Seoul’s lively markets.

Exploring Myeongdong Shopping Street

After leaving Namdaemun, we head to Myeongdong, arguably Seoul’s most popular shopping street. This area boasts a massive concentration of cosmetic shops, fashion boutiques, and street food vendors. It’s a whirlwind of neon signs and bustling crowds.

Our guide takes us to some local favorite food spots, where we taste Korean street foods—think Tteokboki and Mandoo (Korean dumplings)—while soaking in the shopping frenzy. The lively atmosphere makes it easy to see why Myeongdong is a magnet for both travelers and locals alike.

Relaxing at Myeongdong Underground Shopping Center

The tour wraps up at the Myeongdong Underground Shopping Center, a sprawling complex filled with trusted brand stores and local boutiques. Here, you’re free to explore at your own pace. The proximity to Myeongdong Cathedral makes it a natural spot to continue your sightseeing.

The inclusion of a gelato shop at the final stop (located in the basement) provides a sweet ending to an enticing day. Travelers appreciate the relaxed atmosphere here, especially after the energetic streets above.

What’s Included & What’s Not

This tour offers a well-rounded culinary experience with 10 carefully curated foods, including Kalguksu (noodle soup), Naengmyeon (cold noodles), Old-styled fried chicken, and gelato with local ingredients. The price covers these tastings, plus one beer with fried chicken during the tour.

However, if you’re thirsty for more drinks, you’ll need to pay separately. This setup makes sense, as alcohol isn’t a focus of the experience, but it’s good to know in advance.

The Guide’s Role

Many reviews praise the knowledge and enthusiasm of guides like Veronica, who not only explain the food but also share insights about Seoul’s culture and history. This adds depth to the experience, transforming a simple tasting tour into an educational journey.

Practical Details

The tour begins at 1:00 pm in Jung District and ends at Myeongdong Cathedral. It’s suitable for most travelers, with most being able to participate. Group size is capped at 12, fostering a friendly, intimate atmosphere. The tour is walk-focused—comfortable shoes are recommended—and it’s near public transportation, making it easy to reach.

The Value Proposition

At $115, this tour offers a lot of value for those wanting more than a typical sightseeing day. You get to taste local dishes, learn about Seoul’s history and culture, and walk through vibrant neighborhoods—all guided by someone who’s clearly passionate about sharing Seoul’s culinary scene.

While it’s not a full-day experience, the combination of diverse locations and authentic flavors makes it well worth the price, especially for first-time visitors eager to understand Seoul beyond its palaces and temples.

Who Will Love This Tour?

If you’re someone who enjoys guided eating experiences, appreciates local markets, or wants a quick yet immersive introduction to Seoul’s food culture, this tour is a winner. It’s perfect for first-timers, foodies, or travelers with limited time looking for a comprehensive snapshot of Seoul’s street life.

Those seeking a deep dive into Korea’s history or nightlife might want to supplement this with additional tours, but for a well-balanced, authentic taste—this hits the mark.

FAQs

Is this tour suitable for people with mobility issues?
Yes, but since it’s primarily a walking tour, those with leg problems should use a wheelchair or be prepared for some walking.

How long does the tour last?
Approximately 3 hours, making it a manageable activity for most travelers.

Are drinks included?
One glass of beer is included with fried chicken, but if you want more drinks, you’ll need to pay separately.

What foods will I taste?
You’ll have 10 different foods, including traditional Korean dishes like Kalguksu, Naengmyeon, Bibimbap, Tteokboki, and more.

Can I explore further after the tour?
Absolutely. The final stop at Myeongdong Underground Shopping Center allows free time for shopping, and it’s close to other attractions like Myeongdong Cathedral.

Is this tour good for first-time visitors?
Yes, it’s designed to give a broad, authentic experience that combines culture, history, and food.

How many people are in each group?
A maximum of 12 travelers, ensuring a friendly, personalized experience.

Do I need to book in advance?
Yes, on average, this tour is booked 38 days in advance, which suggests it’s popular.

What is the starting point?
The tour begins at 122-18 Bongnae-dong 2(i)-ga, Jung District, Seoul, at 1:00 pm.

Is there any age restriction?
Most travelers can participate, but those with mobility issues should consider their comfort level.

Final Thoughts

This Seoul Tasting Tour offers a lively and authentic way to explore the city’s food and culture in a short amount of time. The carefully curated stops, from historic markets to modern shopping streets, provide a well-rounded perspective that’s perfect for travelers eager to taste and learn.

The guides’ knowledge, combined with the variety of foods, makes this a memorable experience. It’s especially strong for first-time visitors or food lovers who want to see both traditional and contemporary Seoul.

While it’s a walking tour, the pace is relaxed, and the personal touches from guides make it feel like exploring with a knowledgeable friend. Whether you’re keen to understand Seoul’s culinary traditions or simply want a fun, immersive city experience, this tour is a smart choice.

In summary, this experience is ideal for those wanting a taste of Seoul’s street life, markets, and modern shopping—without sacrificing depth or authenticity. It’s a balanced, engaging adventure that offers a genuine slice of what makes Seoul a city of contrasts and surprises.