Maui is a place that offers much more than just beautiful beaches. Its diverse landscapes—ranging from lush rainforests and volcanic craters to dramatic coastlines—make it a prime destination for outdoor adventures and cultural explorations. What sets Maui apart is its capacity to deliver meaningful, authentic experiences, whether you’re paddling with sea turtles or soaring above the islands in a helicopter. For instance, the Makena Turtle Town Eco Adventure offers an intimate way to see Hawaiian green sea turtles up close, thanks to its small-group kayak and snorkel format. And if whale-watching is on your list, the Ultimate Whale Watch from Lahaina combines wildlife spotting with the chance to listen to whale songs, all aboard a vessel with excellent reviews for its personal touch.
We’ve put together a list of the 16 best tours in Maui, covering a variety of interests—from adrenaline-pumping ziplining and horseback riding to cultural excursions and scenic flights. Whether you’re traveling solo, as a couple, or with family, there’s a tour here that will fit your style and budget.
1. Makena Turtle Town Eco Adventure in Maui
Maximize your chances of seeing Hawaiian green sea turtles on this small-group kayak and snorkel tour along Maui’s southern coast. Paddle from Makena toward Turtle Town, a well-known snorkeling spot, and explore calm, clear waters teeming with marine life. Guides focus on safety and personalized attention, as reviews highlight Andres’ friendly care and patience. The tour includes all equipment, snacks, and bottled water, making it accessible even for first-timers. The chance to see manta rays and dolphins adds extra excitement. With a consistent 5-star rating from nearly 1,000 reviews, it’s perfect for families and wildlife lovers.
Bottom Line: A personal, wildlife-rich adventure ideal for those who want a relaxed, up-close encounter with Maui’s sea turtles and marine creatures.
2. TEST Ultimate Whale Watch from Lahaina
Maui is famous for its whale sightings, especially from December to April, and this tour from Lahaina is praised for delivering close encounters. This 2-hour small-group tour uses fast, low-to-the-water vessels, ensuring everyone gets a good view. You’ll listen to whale songs through an onboard hydrophone, adding an auditory dimension to the experience. If whales are elusive, the tour guarantees a return trip at no extra charge—an excellent safety net. Passengers also spot dolphins and enjoy the naturalist commentary. Reviewers highlight the friendly guides and immersive experience.
Bottom Line: The perfect short tour for wildlife enthusiasts seeking personal, up-close whale encounters with guaranteed return options.
3. Lahaina: Maui Ku’ia Estate Guided Cacao Farm Tour and Tasting
If you have a sweet tooth, this 1.5-hour guided tour of Hawaii’s largest chocolate factory is a treat. Starting at the Ku’ia Estate Chocolate Factory, you’ll walk through a cacao estate of over 20 acres, learning about harvesting and chocolate production. The highlight is tasting nine different award-winning chocolates. The small-group format (just 10 people) ensures a personal experience, and guides share insights into Hawaii’s unique cacao-growing process. Reviewers love Brandy’s enthusiasm and the detailed tour.
Bottom Line: An engaging, chocolate-focused experience perfect for families or anyone craving a delicious, educational break.
4. Haleakala 6 Line Zipline Adventure
For adrenaline seekers, this 2-hour zipline tour takes you above Maui’s lush forests, with five ziplines that glide past Haleakala’s slopes. The course includes treetop bridges and a rainforest ATV ride, offering a mix of adventure and scenery. Guides teach safety and share info about Hawaii’s natural environment. Visitors rave about the thrill of flying through the treetops and the safety-focused professionalism of the guides. It’s a fantastic choice for active travelers who love heights and scenic views.
Bottom Line: A high-energy, scenic ziplining experience combining forest adventures and a bit of off-road fun.
5. VIP Private Road to Hana Tour with Pick Up
This full-day, private tour offers flexibility and personalized service. You’ll customize your stops along the Road to Hana, exploring waterfalls, black-sand beaches, and lush rainforests at your own pace. Your guide handles all the driving, so you can relax and enjoy the scenery. Highlights include Wai’anapanapa State Park, Hamoa Beach, and Waimoku Falls. Guests praise the guide’s local knowledge and flexibility, making this ideal for travelers who want a tailored experience.
Bottom Line: A private, flexible way to see Maui’s top sights without the hassle of driving.
6. Famous Road to Hana Waterfalls and Lunch by Mercedes Van
Spending a day on the scenic Hana Highway, this guided tour covers 59 curves and 64 bridges amid waterfalls and rainforests. The tour includes frequent stops at Hana’s highlights, like the Pāʻia town and Ho’okipa Beach. A key feature is the lunch at a local spot, with fresh fruit and smoothies included. Passengers appreciate the expert narration and the comfort of the Mercedes van, which makes the long drive manageable.
Bottom Line: A comprehensive day trip blending scenery, culture, and good food, ideal for those wanting a guided experience with scenic stops.
7. Group Surf Lesson: Two Hours of Beginners Instruction in Kihei
Learn to surf in just two hours with this beginner lesson. Limited to six students, it offers personalized attention. Instructors teach water safety, paddling, and wave riding, helping you stand up quickly. Many reviews mention how fun and encouraging the instructor Santi is, making it perfect for first-timers. The included surfboard and rash guard mean you’re ready to go from the moment you arrive.
Bottom Line: A well-reviewed, small-group intro to surfing suited for newcomers looking for quick results and lots of fun.
8. Ultimate 4 Hour Lanai Snorkel and Dolphin Encounter
This small-group snorkeling trip departs from Maui to Lanai, with opportunities to see dolphins, turtles, and whales (seasonal). It covers secret reefs and sea cliffs, making it a truly immersive marine experience. Snacks, drinks, and snorkeling gear are included, and the tour supports marine research and whale rescue efforts. Reviewers love the chance to see a variety of marine life, with many mentioning the knowledgeable guides and the quality of the reef sites.
Bottom Line: A memorable snorkeling outing ideal for wildlife lovers wanting to explore Lanai’s hidden marine treasures.
9. West Maui Snorkeling Experience by Boat from Ka’anapali
This 5-hour boat tour takes you to two prime snorkeling spots in West Maui. With comfortable boats and expert guides, you’ll swim with sea turtles and reef fish, and possibly spot dolphins. The tour includes breakfast and lunch, making it a full-day adventure. Reviewers highlight the attentiveness of the crew and the quality of the snorkeling sites. It’s great for families or those wanting a relaxed day on the water with ample wildlife encounters.
Bottom Line: A well-rounded, food-included tour for snorkelers wanting to explore Maui’s vibrant reefs.
10. Rainforest Tour to Hana and Beyond
This full-day guided tour offers a deep dive into Maui’s natural beauty. Traveling with a local guide, you’ll explore rainbow eucalyptus trees, Haleakala’s vistas, Wai’anapanapa black-sand beach, and waterfalls. Stops include charming towns and scenic lookout points, with the option to swim at Hamoa Beach. The tour emphasizes personalized experiences, limiting groups to 12 travelers. Many reviewers find it very informative and well-paced, especially those who enjoy nature, photography, or a relaxing day immersed in lush landscapes.
Bottom Line: An excellent choice for nature lovers seeking a comprehensive, customized tour of Maui’s forests and coastlines.
11. Small-Group Road to Hana Luxury Tour
For those who prefer comfort and exclusivity, this luxury full-day tour limits to just 8 guests. Traveling in an air-conditioned limo-van, you’ll visit iconic spots like Keanae Peninsula and waterfalls, with an optional picnic or upscale lunch. The guide shares insights into Hawaiian culture along the way. Guests praise the personalized service and the ability to customize stops, making it ideal for travelers wanting a more refined experience.
Bottom Line: The ultimate way to enjoy the Road to Hana in style and comfort, perfect for discerning travelers.
12. Maui -PRIVATE- Air Tour: 5 Islands: (2-5 people): SEE Even MORE!
This private flight covers Maui, Lanai, Molokai, Kaho’olawe, and Big Island in about 1.25 hours, offering a bird’s-eye view of iconic landmarks. Passengers listen to live narration from the pilot and get close-up views of Honolua Bay, Makena State Park, and Molokini Crater. The small group size ensures a personalized experience and plenty of photo opportunities. Reviewers mention the stunning scenery and the professionalism of the pilot as highlights.
Bottom Line: An unforgettable, private perspective of Maui and neighboring islands tailored for travelers wanting a comprehensive aerial overview.
13. West Maui Mountain Waterfall and Ocean Tour via Horseback
This 3.5-hour horseback ride offers a relaxed way to see Maui’s mountains and coast. Riding through the West Maui Mountains, you’ll enjoy views of waterfalls and the ocean, with opportunities to canter or gallop if weather permits. Guides match horses to rider experience and share insights about Maui’s landscape and history. Reviewers praise the scenery, friendly staff, and the smooth ride. It’s perfect for moderate fitness levels and those who enjoy riding or want a scenic adventure without strenuous activity.
Bottom Line: A peaceful, scenic horseback ride combining mountain and ocean views, suitable for all riding levels.
14. West Maui and Molokai Special 45-Minute Helicopter Tour
This short but spectacular helicopter ride takes you over West Maui and Molokai. You’ll see Sea Cliffs over 4,000 feet, waterfalls, and rainforests, with commentary from your pilot. Many reviewers say it’s the highlight of their trip, praising its breathtaking views and the knowledgeable pilot. It’s a quick but immersive way to see parts of Maui inaccessible from land.
Bottom Line: An efficient way to get a flightseeing overview of Maui and Molokai’s dramatic scenery in 45 minutes.
15. Whale Watching Cruise with Open Bar from Ka’anapali Beach
This 2-hour cruise combines whale watching with unlimited drinks on a spacious catamaran. From December to April, humpbacks congregate off Maui’s coast, and this tour consistently earns high praise for its friendly crew and up-close whale encounters. Many reviews mention breaching whales swimming beneath the boat, making it a memorable experience. The open bar keeps spirits high, and comfortable seating ensures everyone can enjoy the show.
Bottom Line: A lively, social whale-watching cruise with the added bonus of an open bar and personal sightings.
16. 6 Dual-Zipline Mountain Adventure in Maui
Rounding out our list, this 3.5-hour ziplining tour includes six panoramic lines, a rainforest ATV ride, and a long suspension bridge. Guides provide personalized attention in small groups (max 10), making it suitable for families and adrenaline lovers alike. Reviewers highlight the spectacular coastal views and the professional guides who keep safety a priority while ensuring everyone has fun. The combination of off-road adventures and soaring through the trees makes it a well-rounded outdoor experience.
Bottom Line: An active, scenic adventure packed with multiple ziplines, off-road fun, and incredible vistas.
How to Choose Your Maui Tour
When selecting a tour, think about what excites you most. Want to see marine life? The Makena Turtle Town Eco Adventure or Lanai snorkeling trips are excellent. For breathtaking aerial views, the private air tour or helicopter rides deliver stunning perspective. If you’re craving adrenaline, ziplining or horseback riding will satisfy. For a cultural touch, the chocolate farm tour or Road to Hana journeys offer insight into local life. Budget, fitness level, and time constraints will help narrow options, but booking early always ensures the best availability. Remember, Maui’s tours tend to fill quickly, especially in peak season.
Maui offers a wide spectrum of experiences, from wildlife encounters and scenic flights to cultural excursions and outdoor adventures. Whether you prefer a relaxing day on the water or an adrenaline rush atop the rainforest canopy, this list covers the best options available. For those seeking unforgettable memories, I recommend considering the private tours for personalized experiences or the small-group options for a more intimate feel. Whatever you choose, early booking is advisable—these popular tours fill fast. Now, it’s time to get planning and make your Maui trip truly special.