Discovering Vietnam’s Living Traditions: A Day at Chuong Village Hat Making and Incense Crafting
If you’re after a glimpse into Vietnam’s authentic artisan worlds, this guided tour from Hanoi offers a fascinating look at two centuries-old crafts: conical hat making in Chuong Village and incense production in Quang Phu Cau Village. For just $13 per person, you’ll spend around six hours exploring these vibrant communities, watching artisans at work, and even trying your hand at painting a traditional hat.
What we love about this experience is how it combines hands-on participation with cultural storytelling—it’s not just looking at pretty objects but understanding their meaning and history. The guides are praised for their knowledge and friendliness, making the visit engaging and accessible. Plus, the opportunity to explore the local markets and see festivals in action adds a lively, authentic touch.
A consideration might be the schedule: the village market only operates on specific days of the lunar month**, and if you’re visiting outside those days, you won’t experience that bustling scene. Also, the tour involves walking and standing, so comfortable shoes are a must. This trip suits curious travelers who appreciate craftsmanship, cultural storytelling, and lively local scenes.
If you’re someone who values meaningful encounters with local artisans and enjoys discovering traditional arts firsthand, this tour is a perfect fit. It offers an unfiltered look at Vietnam’s artisanal soul in a relaxed, friendly setting.
Key Points

- Authentic craftsmanship: Observe artisans handcrafting traditional conical hats and incense.
- Cultural insight: Learn about the history and significance of these iconic Vietnamese symbols.
- Hands-on activities: Get involved by painting your own hat and exploring local markets.
- Festival experience: If timed right, witness lively village festivals with traditional games and competitions.
- Community focus: Visit family-run workshops and see how artisans keep their crafts alive.
- Value for money: At just $13, this tour offers a comprehensive, authentic day out.
A Deep Dive into Vietnam’s Craft Traditions

When choosing a tour that promises genuine cultural insights, it’s important to understand what makes this experience stand out. This tour takes you beyond typical sightseeing, revealing the stories behind Vietnam’s most recognizable crafts: the conical hat (Non La) and incense sticks.
Chuong Village is famed for producing the highest quality conical hats by hand. The process is an intricate dance of bamboo splitting, soaking, drying, and decorating with silk and embroidery. We loved the way artisans carefully add colorful silks and floral designs, transforming simple protective headwear into wearable art. Watching artisans craft these hats provides a tangible connection to Vietnam’s rural life, where these hats once served as practical sun shields and rain protectors. Today, they remain cultural icons and fashionable accessories, especially for Vietnamese women.
The tour begins with a photo stop at the village, where we saw artisans at work and learned about the history of the hat-making craft. Our guide explained how the bamboo is split into long, thin strips, soaked in water, then dried in the sun—an age-old process that showcases Vietnamese patience and resourcefulness. We were invited to participate in the painting activity, adding a splash of color to our own hat, which made the experience memorable and personal.
What’s particularly nice is how the tour’s timing can coincide with the village market—a lively scene where vendors carry dozens of hats, seeking local buyers or travelers. If you visit on the specific lunar days, you’ll witness a bustling market full of white conical hats and local traders. One traveler from France noted, “Very interesting, he took the time for the photos. Painting the hat was relaxing,” which captures the laid-back yet engaging atmosphere.
Next, we moved on to Quang Phu Cau Incense Village, renowned for its century-old incense-making tradition. The activity reveals how incense sticks are produced on a family scale and in factories, showcasing a craft vital to Vietnamese spiritual and cultural life. We strolled through the colorful bundles of incense, met families dyeing and packaging sticks, and learned how bamboo and fragrant herbs are processed.
The highlight here was the tour of a nearby incense factory, where we saw everything from raw materials to finished products. Our guide explained how artisans blend different herbs and how the fragrant sticks are carefully dried and packaged. We appreciated the chance to purchase souvenirs directly from the makers—an authentic way to support local artisans.
A special mention goes to the festival on the 10th lunar day, where traditional games such as human chess and rice cooking competitions enliven the village. If your timing matches, you’ll see villagers celebrating their craft with community joy and lively competitions—a rare glimpse into living Vietnamese traditions.
Finally, the tour ends back in Hanoi, with a visit to the Hanoi Train Street if you desire, or just a comfortable return to your hotel. The entire experience is well-paced, involving light walking, photo stops, and opportunities to chat with local artisans.
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Practical Details and Value

This tour is priced very reasonably at $13, especially considering the depth of experience and personal interactions involved. The small group or private options make it feel intimate, allowing guides to tailor explanations and assistance—particularly helpful when you want to photograph artisans at work or try your hand at painting.
Transport from Hanoi is included, with pickups at either Hoàn Kim or another specified location. The tour lasts approximately 6 hours, giving plenty of time to absorb the sights without feeling rushed. The multilingual guides are a big plus, with reviews praising their clear explanations and friendly attitude, particularly mentioning guides named Huy and others.
What you bring is simple—comfortable shoes, a hat, camera, and sunscreen—since much of the activity involves walking and outdoor exposure. The tour’s timing aligns with specific days of the lunar calendar, so checking the schedule beforehand is wise if you want to catch the market or festival.
Who Will Love This Tour?

This experience is best suited for travelers with a curiosity about traditional crafts, local culture, or Vietnamese history. It appeals to those who enjoy hands-on activities, like painting, and appreciate authentic community scenes. It’s also a great choice if you want to avoid touristy traps and see a more genuine side of rural Vietnam.
Because of the lively local markets and festivals, it’s particularly appealing during certain lunar days, but even outside those dates, the craftsmanship and scenery remain engaging. Families, couples, and solo travelers who enjoy cultural discovery will find this tour rewarding.
The Sum Up

This tour from Hanoi offers a well-rounded, affordable glimpse into two vital Vietnamese crafts. You’ll gain a real sense of the skills, traditions, and community life behind the iconic conical hats and incense sticks. It’s a refreshing departure from more commercialized tourist attractions, with guides who make the experience both informative and fun.
Travelers who value authenticity and cultural storytelling will find plenty to love here. The chance to participate in painting and see traditional festivals makes it especially memorable. Plus, supporting local artisans directly through purchases adds a meaningful element to your visit. Most importantly, the friendly guides, detailed explanations, and lively village scenes make this tour a standout choice for those seeking an authentic slice of Vietnam.
More Great Tours NearbyFAQ

Is this tour suitable for children?
Yes, children who enjoy hands-on activities like painting and exploring villages will find it engaging. Just keep in mind the walking involved.
What should I wear?
Wear comfortable shoes suitable for walking. A hat and sunscreen are recommended for outdoor activities.
Does the tour include lunch?
Yes, a Vietnamese-style lunch is included during the Incense Village visit, providing a taste of local flavors.
Can I buy souvenirs?
Absolutely. You’ll have the chance to purchase handmade conical hats and incense directly from artisans, supporting their crafts.
How long does each part last?
The Chuong Village Hat Making section lasts about 80 minutes, and the Incense Village visit is around 105 minutes, leaving some free time for photos and browsing.
What language are guides available in?
Guides speak multiple languages, including English, Chinese, French, German, and more, to accommodate diverse travelers.
Is the tour wheelchair accessible?
Yes, the tour is wheelchair accessible, making it suitable for travelers with mobility needs.
What if I want to skip Hanoi Train Street?
You can choose to wait in the vehicle if you prefer not to visit Hanoi Train Street after the tour.
Are the market visits guaranteed?
Market visits depend on the lunar calendar schedule. If you visit on market days, you’ll experience lively local trading scenes; otherwise, the focus remains on craft demonstrations.
This tour offers a genuine, affordable, and engaging way to connect with Vietnam’s artistic traditions. Whether you’re into crafts, culture, or simply want to see a different side of rural life, it’s a rich experience worth considering.
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