Quick Overview

Imagine stepping back in time into a charming Brazilian town founded in 1554, where white-washed houses and artisan workshops line narrow streets. For about $175.65 per person, you’ll spend roughly 5 hours exploring Embu das Artes on a private tour that includes pick-up, transport, and an expert guide. This tour offers an intimate look at a place renowned for handicrafts, lively markets, and historic architecture.
What we particularly enjoy about this experience is how flexible and focused it is: you get a private guide, so your interests lead the way—whether that’s hunting for jewelry, wood carvings, or simply soaking in the atmosphere. Plus, the hassle-free pick-up and drop-off at your São Paulo accommodation means you can relax knowing everything is taken care of.
A small consideration might be the limited time—three hours at the market and twenty minutes at the museum—so if you’re craving an in-depth deep dive, this might feel a bit brief. But for a half-day escape into art and history, this tour balances well. It’s ideal for culture lovers, shopping enthusiasts, or anyone wanting a taste of traditional Brazil outside the city buzz.
If you like the idea of exploring a historic town with artisan flair at a relaxed pace, this tour suits those who appreciate personalized attention and authentic local markets. It’s especially appealing if you prefer to avoid large groups and want a guide who can tailor the experience to your interests.
Key Points
- Personalized Experience: Private tour means your interests come first.
- Historic Charm: Explore a town founded in 1554 with beautiful architecture.
- Artisan Markets: Shop for unique handicrafts like jewelry, woodwork, and handmade sweets.
- Cultural Sites: Visit the important Jesuit Sacred Art Museum.
- Convenience: Hassle-free pickup and drop-off from São Paulo.
- Value for Money: Includes transportation, guide, and bottled water, making it a well-rounded half-day outing.
Prefer personalized experiences? Here are other private options we've covered in Sao Paulo
In-Depth Review of the Embu das Artes Private Tour

Why Choose This Tour?
This 5-hour private experience offers an easy and enriching way to enjoy Embu das Artes, especially if you prefer tailored visits over group excursions. The price of $175.65 per person might seem modest, but it includes private transportation, an experienced guide, and hotel pickup, which are often extra costs on other tours. The peace of mind that comes with a hassle-free service makes it especially appealing, so you can focus on the sights rather than logistics.
The Itinerary Breakdown
Stop 1: Embu das Artes
The journey begins with a story of artistic excellence rooted in Embu’s history. The guide shares that Cassio M. Boy, an acclaimed local artist, gained international recognition by winning awards in Paris. But Embu’s artistic tradition predates that, with roots in art teachers and early 20th-century Brazilian painters like Anita Malfatti and Tarsila do Amaral.
You’ll visit the lively arts-and-crafts fair that takes place every weekend—an event that has been a town fixture since the late 1960s. Expect stalls brimming with jewelry, rustic wooden furniture, textiles, handmade sweets, and jams. The atmosphere is vibrant, with artisans eager to show their work, and it’s a shopping experience that truly feels authentic.
What we love here is the opportunity to meet artisans directly, which adds a personal touch that’s often missing in commercial markets. The historical context shared by your guide enriches the visit, turning a simple shopping trip into an educational experience.
Stop 2: Museu de Arte Sacra dos Jesuitas
Next, you’ll visit the Jesuit Sacred Art Museum, housed in a significant Jesuit building characterized by simple straight-line architecture. This site offers a glimpse into religious art and architecture that played a pivotal role in the region’s cultural development.
The museum is compact, but what makes it worth the quick stop is its historical importance and the chance to see religious artifacts and architecture from Brazil’s colonial period. The guide might point out how the simplicity of the building contrasts with the richness of the art displayed within, adding depth to your understanding of local history.
What Makes This Tour Stand Out?
The private nature is a major plus—no rushing, no waiting for others when you want to linger longer at a favorite shop or photo spot. The guidance is tailored, so if you’re more interested in art than shopping, or vice versa, your guide can adapt.
The quality of transportation and the bottled water provided add comfort, especially if you’re traveling with children or older relatives. Plus, the free cancellation policy offers flexibility, a wise choice given unpredictable travel plans.
Authentic Experiences and Practical Details
Travelers have praised this tour for its “wonderful guides” and how well it matched expectations. One reviewer called it the “best way to explore the city”, appreciating the expert guidance and personal attention.
Timing is structured to maximize your day without feeling rushed, with departures at multiple times on weekends. Booking in advance ensures you secure your preferred schedule, especially during busy weekends or holidays.
Considerations
While the tour covers important highlights, the limited time at each stop means you won’t see every corner of Embu das Artes. If your interest lies in deep art history or extensive shopping, you might find the available time somewhat constrained. Also, entrance tickets to the museum are not included, so budget accordingly if you wish to explore further.
Who Is This Tour Best For?
This experience is perfect for solo travelers, couples, or small groups wanting a personalized, relaxed visit to Embu das Artes. It’s ideal if you appreciate artisanship and history, and prefer to explore with local insights rather than self-guided wandering. If you’re seeking a quick cultural getaway from São Paulo that combines history, art, and shopping, this tour ticks all those boxes.
Final Thoughts

This private tour offers a well-balanced taste of Embu das Artes’ historic charm, artisan spirit, and religious heritage. Its personalized approach makes it a valuable choice for travelers who like to go at their own pace and connect with local culture.
The value for money is evident when you consider transport, guiding, and the intimate experience, especially compared to larger group tours. It’s perfect for those who want a recommendation-free, flexible half-day that combines history, art, and authentic local flavor.
In short, if you’re looking for a short cultural escape from São Paulo that’s both informative and charming, this tour will meet your expectations—and maybe even surprise you with a few hidden gems along the way.
FAQ
Is transportation included in this tour?
Yes, the tour provides private transportation from your hotel in São Paulo, making the trip hassle-free.
Can I cancel the tour if my plans change?
Absolutely. The tour offers free cancellation up to 24 hours in advance, giving you flexibility if your schedule shifts.
What’s included in the price?
Your fee covers hotel pickup and drop-off, a guided tour, bottled water, and private transport. Entrance tickets to the museum are not included.
How long is each stop?
You’ll spend about three hours exploring Embu das Artes and around twenty minutes at the Jesuit Sacred Art Museum.
Is this tour suitable for all ages?
Most travelers can participate, and the private nature makes it adaptable. However, younger children may need supervision during walking and shopping.
Are there options for group discounts?
Yes, group discounts are available, making this a good choice for families or small groups traveling together.
What should I bring?
Bring comfortable shoes, cash or cards for shopping, and perhaps a camera to capture the town’s colorful streets and artisan stalls.
This detailed look at the Embu das Artes private tour showcases how it can be a rewarding, authentic, and flexible experience for those eager to explore beyond São Paulo’s urban landscape. Whether you’re an art lover, history buff, or simply seeking a peaceful escape, this tour offers a well-rounded glimpse of a town that continues to celebrate craftsmanship and tradition.
More Private Tours in Sao Paulo
- Private Half-Day Tour of São Paulo Highlights
- Private 4 hour Architecture Tour of Sao Paulo
- Sao Paulo Private City Night Tour
- Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
- Private 4-hour Ecotour to Cantareira or Jaraguá Forest Reserve
- 4-hour Sum-up Private Tour Of São Paulo Including Its Major Attractions
More Tours in Sao Paulo
- Private Half-Day Tour of São Paulo Highlights
- Private 4 hour Architecture Tour of Sao Paulo
- Sao Paulo Private City Night Tour
- Walking Tour along Paulista Avenue The most Famous Avenue in Brazil
- Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
- Birdwatching: Mangrove Eco-Boat Tour Fauna & Flora
More Tour Reviews in Sao Paulo
- Lifting Facial Massage – by Venus’ Secret Spa – Sao Paulo
- Private Half-Day Tour of São Paulo Highlights
- Private 4 hour Architecture Tour of Sao Paulo
- The Brazilian Switzerland – Day Trip on Campos do Jordão from São Paulo
- Sao Paulo Private City Night Tour
- Walking Tour along Paulista Avenue The most Famous Avenue in Brazil
More Sao Paulo experiences we've covered
- Lifting Facial Massage – by Venus’ Secret Spa – Sao Paulo
- Private Half-Day Tour of São Paulo Highlights
- Private 4 hour Architecture Tour of Sao Paulo
- The Brazilian Switzerland – Day Trip on Campos do Jordão from São Paulo
- Sao Paulo Private City Night Tour
- Walking Tour along Paulista Avenue The most Famous Avenue in Brazil
- Private São Paulo Tour with Ibirapuera Park, Paulista Av and Downtown Visit
- Holambra – The City of Flowers
- Private 4-hour Ecotour to Cantareira or Jaraguá Forest Reserve
- Birdwatching: Mangrove Eco-Boat Tour Fauna & Flora
- 4-hour Sum-up Private Tour Of São Paulo Including Its Major Attractions
- Private 4 hour Gastronomy Tour of Sao Paulo with Market Visit
