If you’re looking to escape the buzz of São Paulo’s city streets and venture into a quieter, more flavorful corner of Brazil, this tour offers a charming glimpse of São Roque’s wine country. For about $108 per person, you’ll spend roughly nine hours exploring small, artisanal wineries, tasting some of the best local wines, and finishing with a sweet visit to a chocolate factory’s Mega Store. It’s a balanced mix of history, flavor, and culture all within a comfortable day trip.

What makes this experience particularly appealing? First, the chance to visit four different wineries, each with its unique character and offerings, ensures you get a broad taste of regional production. Second, the guided tasting sessions are complemented by detailed insights from friendly guides, making the trip both educational and fun.

A potential consideration? The tour’s pick-up area is limited to accommodations within 6 km of São Paulo’s Sé Square. If you’re staying farther out, you’ll need to meet at the Ibis Paulista Hotel. But overall, this tour is well-suited for anyone eager to explore local Brazilian wines and chocolates without the hassle of planning.

This trip tends to attract curious wine lovers, avid foodies, and those interested in small-group experiences. If you appreciate knowledgeable guides and authentic tasting stops, you’ll likely find this tour both satisfying and memorable.

Key Points

Variety of wineries: Visit 4 different small wineries, each offering unique flavors and stories.
Authentic tastings: Enjoy classic artisanal wines paired with regional cheeses, sausages, and sweets.
Chocolate finale: End with a visit to the Mega Store at Cacau Show, perfect for chocolate lovers.
Expert guides: Guides are knowledgeable, friendly, and make the history and process of wine-making accessible.
Flexible booking: Cancel up to 24 hours in advance, ideal if your plans are uncertain.
Limited group size: Small groups (up to 12) ensure a personalized experience.

You can check availability for your dates here:

An In-Depth Look at the São Roque Wineries Route and Shopping Tour

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The Journey Begins: From São Paulo to São Roque

Once you’ve booked your spot, the adventure starts with a pickup at your hotel within São Paulo’s central area—specifically within a 6 km radius of Sé Square. The vehicle is air-conditioned, making the roughly one-hour drive comfortable, especially given the tropical heat. The scenery along the route—comprising Venâncios Road and the Quintino de Lima Highway—is a pleasant change from the city’s hustle, with views of rolling vineyards and lush countryside.

You’ll likely notice how well-preserved the region’s Portuguese and Italian heritage is, reflected in the vineyards and the local architecture. The climate and terrain have been perfect for wine production since the 17th century, a fact your guide will highlight during your stops.

Visiting the Wineries: What to Expect

You’ll visit three wineries—each with its own personality. The tour includes:

Terra do Vinho Winery: Known for its artisanal approach, this winery introduces you to regional wines that are crafted with care. You’ll get a chance to taste some of the best local offerings.
Canguera Winery: A cozy spot where you can learn about traditional production methods, and sample wines that have been carefully developed for flavor and balance.
Frank Winery: This stop often impresses visitors with its picturesque setting and diverse wine portfolio.

The last stop is Quinta do Olivardo Winery and Vineyards, where you’ll have free time for lunch. Here, the focus is on regional specialties—sausages, cheeses, and sweets—that complement the wines. You can also try regional cachaça if you’re feeling adventurous.

What Makes the Wineries Special?

Each winery offers a different perspective on small-scale, artisanal wine production. Unlike large commercial wineries, these smaller operations emphasize quality over quantity, giving you a more authentic taste of regional craftsmanship. You’ll learn about the history of wine in São Roque, which dates back centuries, and how Italian immigrants contributed significantly to the local wine culture.

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Tasting Experience: Authentic and Educational

The tastings are straightforward but meaningful, with guides explaining the nuances of each wine. Several reviews highlight the guides’ knowledge and friendliness—one reviewer praised Mauricio for making the trip both informative and enjoyable. The focus isn’t just on drinking but understanding what makes each wine unique, from grape varieties to production methods.

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The Chocolate Factory: A Sweet Finish

After the wineries, the tour concludes with a visit to the Mega Store of Cacau Show, Brazil’s leading chocolate brand. Here, you’ll find a vast selection of chocolates, sweets, and regional products. It’s a popular stop for those wanting to bring home souvenirs or indulge in some decadent treats. The visit adds a fun, lighter element to the day, especially appreciated by those with a sweet tooth.

Practical Considerations and Value

The tour’s price of $108 includes transportation, a bilingual guide, and the tastings at three wineries. The small group size (up to 12 people) means a more personalized experience—less waiting, more interaction. The only optional extra is the entry ticket to the wine factory, which is BRL 80. If you’re particularly curious about the production process, it might be worth considering.

Lunch at Quinta do Olivardo isn’t included, allowing you to choose your preferred spot and budget. Many travelers find this flexible approach advantageous, giving you the chance to explore local eateries.

What Could Be Better?

The one limitation is the pickup zone. If you’re staying outside the designated area, you’ll need to meet the group at Ibis Paulista on Avenida Paulista. This isn’t a major inconvenience but something to plan for.

Why This Tour Is a Great Choice

Based on glowing reviews, this tour is highly praised for its knowledgeable guides, stunning rural views, and excellent wine choices. Travelers particularly appreciate the informative commentary and the chance to taste authentic, small-batch wines. If you’re someone who loves learning about local culture through its food and drinks, this trip hits the mark. It’s also ideal if you prefer a small-group setting, ensuring a relaxed, engaging atmosphere.

Who Should Consider This Tour?

This experience is perfect for wine enthusiasts, food lovers, or anyone interested in a casual, authentic taste of regional Brazil. It’s also suitable for travelers seeking a relaxed, educational day outside the city. If you enjoy guided experiences with a focus on local craftsmanship and a touch of sweetness at the end, you’ll find this tour very rewarding.

Final Thoughts

This tour offers a well-balanced blend of history, flavor, and scenic beauty. It’s an excellent way to get a taste of São Roque’s small, artisanal wineries without the hassle of planning or traveling independently. The small group size and friendly guides make it a comfortable and engaging experience, and the inclusion of a chocolate visit adds a delightful finale.

While the logistics are straightforward, the real appeal lies in the authenticity of the wine tastings and the stories shared by guides who clearly love their region. Whether you’re a seasoned wine lover or just looking to explore Brazil’s culinary side, this tour promises a memorable, flavor-filled day.

Frequently Asked Questions

How long is the tour?
The tour lasts approximately 9 hours, including travel time, visits, tastings, and free time for lunch.
What’s included in the price?
Transportation in an air-conditioned vehicle, guided tours, tastings at three wineries, and a visit to the chocolate Mega Store.
Are there any additional costs?
Yes, if you choose to visit the wine factory’s paid entry (BRL 80), or if you buy extra products at the wineries or chocolate store.
What if I stay outside the pick-up area?
You can meet the guide at the Ibis Paulista Hotel on Avenida Paulista if your accommodation is farther than 6 km from Sé Square.
Is the tour suitable for people with limited mobility?
Yes, the tour is wheelchair accessible, but it’s best to check with the provider for specific needs.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, offering some peace of mind.
What should I bring?
Comfortable shoes, sunglasses, and enough cash or cards for any additional purchases or optional tickets.

This tour presents a fantastic opportunity to sample Brazil’s regional wines and chocolates while enjoying a relaxed day outside bustling São Paulo. Perfect for those eager to discover authentic local flavors in a friendly, small-group setting—this trip offers both education and enjoyment in equal measure.