Experience the Charm of Ecuador’s High Andes on the Otavalo Indian Market and Rose Farm Shared Tour
This full-day journey from Quito takes you into the heart of Ecuador’s indigenous culture and breathtaking landscapes, offering a well-rounded look beyond the city’s bustling streets. For $79 per person, you’ll spend about 8 to 9 hours with a small group, led by a bilingual guide, exploring highlights like the colorful Otavalo Market, a fragrant rose plantation, and the stunning crater lake of Cuicocha.
Two things we really appreciate about this tour are the personalized attention from guides—especially when the group is small—and the opportunity to see authentic local industries like rose farming and leather crafting firsthand. It’s a great way to connect with Ecuador’s highland traditions while enjoying spectacular mountain vistas.
One consideration is that the tour’s success depends on good weather—cloudy or rainy days might obscure some of the views, particularly at Cuicocha Lake. Also, the rose plantation visit is not included in the entrance fee, so factor in that extra cost if you want to learn about one of Ecuador’s key export industries.
This tour suits travelers who enjoy a mix of cultural encounters, scenic drives, and natural wonders. It’s especially perfect for those wanting an authentic glimpse into Ecuadorian highland life, away from crowded tourist spots but with plenty of opportunities for shopping, photography, and learning.
Key Points
- Authentic Cultural Experience: Visit indigenous markets and learn about local crafts and industries.
- Spectacular Scenery: Enjoy mountain views, crater lakes, and volcanic landscapes.
- Small Group Comfort: Personalized attention from guides enhances the experience.
- Diverse Highlights: Mix of markets, ecological reserves, and agricultural visits.
- Flexibility & Value: One price covers transportation, guiding, and key entrance fees.
- Weather Dependence: Outdoor experiences are subject to weather conditions.
A Detailed Look at the Otavalo Indian Market and Rose Farm Shared Tour

If you’re looking to escape the city’s hustle and see some of Ecuador’s most distinctive landscapes and traditions, this tour hits a lot of marks. Starting early from Quito, your day begins with a short but scenic drive along the Pan American Highway through rugged mountain terrain. The journey alone is a lesson in Ecuador’s geography—mountains, valleys, and indigenous villages flash past the window, giving you a taste of the highlands’ rugged beauty.
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The Journey Out: Scenic Drive and First Impressions
Leaving Quito at 8 a.m., you’ll quickly find yourself immersed in spectacular mountain scenery. The small group setup (max 15 travelers) means you’re not lost in a crowd—your guide, like Gustavo or Maria, will be able to share insights and answer questions along the way. We loved the way the guide made the trip feel personal, especially when explaining how local communities live and work in these remote areas.
Rose Plantation: A Fragrant Introduction to Ecuador’s Flower Industry
Your first major stop is at a roses plantation, which is a significant industry in this region of Ecuador. The tour here is not just about admiring the flowers, but about understanding an essential part of the local economy. Our guide explained how Ecuador exports millions of roses worldwide, contributing to the country’s economy.
You’ll learn about the growing, harvesting, and exporting process—a fascinating behind-the-scenes look at Ecuador’s “fifth main industry.” The plantation is a riot of color, with vast fields stretching toward snow-capped mountains. Expect to spend about two hours here, walking among the rows of blooms and snapping photos of the landscape.
While the entrance fee isn’t included, the experience is informative and fragrant. As one reviewer notes, “Many huge plantations are visible while driving and small stores and trucks load flowers, which gives you a real sense of this industry’s scale and importance.”
Imbabura Volcano and Laguna San Pablo: A Viewpoint Over the Highlands
Before heading to Otavalo, you’ll stop at a viewpoint overlooking Laguna San Pablo, at the base of Imbabura volcano. This quick stop offers spectacular views of the lake and surrounding mountains, giving you a moment to breathe in the fresh highland air and appreciate Ecuador’s volcanic landscape.
Otavalo Market: A Haven of Indigenous Crafts and Tranquility
Next, you arrive at Otavalo’s famous market, the largest indigenous market in South America. It’s a lively place, but surprisingly peaceful, with vendors selling handmade textiles, jewelry, pottery, and traditional clothing. You’ll have about an hour to stroll, browse, and perhaps pick up some souvenirs.
One traveler described it as “a peaceful and quiet marketplace,” which may surprise those expecting a chaotic bazaar. The market is a perfect place to observe local artisans at work and get a sense of community life. Our guide explained that Otavalo’s market has been a hub for indigenous crafts for generations, and it’s still a vital part of local culture.
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Lunch and Leather Craft in Cotacachi
Post-market, the tour includes a stop in Cotacachi, renowned as the “music capital of Ecuador.” Here, the focus is on leather goods, with various small shops lining the streets. The town’s reputation for fine leather products means you can browse high-quality jackets, wallets, and handbags, often crafted locally.
The time here is flexible—some enjoy simply walking around, others may choose to explore the shops more deeply. The leather industry is another vital economic driver, and it’s fun to see artisans working and selling their wares.
Cuicocha Lake: A Volcanic Gem
The tour’s final highlight is the drive uphill to Cuicocha Lake, located inside the crater of the Cotacachi volcano. At 10,598 feet, this lake offers stunning views of volcanic caldera walls and surrounding peaks. It’s a photographer’s paradise, especially if the weather cooperates—something that reviewers say can vary.
From the viewpoint, you get a sweeping panorama of the Avenue of the Volcanoes, a string of towering peaks that stretch across Ecuador’s highlands. The guide explains the volcanic activity that formed the lake, adding an educational layer to the natural beauty.
Return to Quito: A Relaxed Drive Back
By approximately 5 p.m., you’ll be back in Quito, ending a day rich in sights, sounds, and stories. The return journey allows for reflection and perhaps one last glance at distant volcanoes through the window.
Why This Tour Stands Out

This experience is packed with diverse highlights: from a fragrant rose plantation, vibrant indigenous markets, to scenic volcano views. The small group size ensures you get personalized attention and a relaxed pace, making the day feel more like a shared adventure than a rushed tour.
The guides’ knowledge shines through, as they explain the significance of each site—whether it’s the local economy, indigenous traditions, or volcanic geology. Several reviewers mentioned how much they appreciated the informative conversations and the authentic insights provided.
The flexibility to combine natural wonders with cultural exploration makes this trip a well-rounded choice. Whether you’re interested in photography, shopping, or simply soaking in mountain vistas, this tour offers a little bit of everything.
Practical Details That Matter
At $79, the tour provides excellent value considering transportation, guiding, and official entrance fees (such as Cuicocha Lake). However, keep in mind that lunch is not included, so plan accordingly—there are plenty of local eateries along the route. Also, the rose plantation visit isn’t included in the entrance fee, so budget for that if you’re interested.
The tour is designed for most travelers, with good accessibility, but be prepared for some altitude—the lake and high mountain stops are at over 10,000 feet. Wear comfortable shoes, bring a jacket, and be ready for occasional weather changes.
Who Should Consider This Tour?

This trip is ideal for cultural explorers, nature lovers, and photographers eager to capture Ecuador’s highland beauty. It’s perfect for those who appreciate small-group experiences, quality guiding, and the chance to see authentic local industries like flower farming and leather crafting.
Travelers who enjoy a relaxed pace with plenty of opportunities to ask questions and take photos will find this tour especially rewarding. If you’re visiting Quito and want to see more than just the city’s historic center, this is a well-curated way to do it.
Frequently Asked Questions

What is the tour duration?
The entire experience lasts about 8 to 9 hours, starting at 8 a.m. and returning around 5 p.m., making it a full but manageable day trip.
Is transportation included?
Yes, you’ll travel in private transportation, which minimizes stress and maximizes comfort, especially after a long day of sightseeing.
What’s the group size?
The maximum is 15 travelers, which means you get a more personalized experience, often with guides able to answer questions in detail.
Are entrance fees included?
The crater lake entrance fee is included, but the rose plantation visit is not, so prepare for that additional cost if interested.
What should I wear?
Bring layers—mountain weather can change quickly. Wear comfortable shoes suitable for walking, and consider bringing a rain jacket or umbrella.
Can I participate if I have mobility challenges?
Most travelers can participate, but consider the outdoor nature of some stops and the altitude when planning your visit.
Final Thoughts

This tour offers a well-balanced glimpse into Ecuador’s vibrant indigenous culture and stunning highland landscapes. The combination of scenic drives, cultural markets, and natural wonders ensures you leave with a richer understanding of what makes this region special.
Given its affordable price, knowledgeable guides, and authentic experiences, it’s an excellent choice for travelers eager to explore beyond Quito’s historic center while enjoying the comfort of a small, well-organized group. Whether you’re a seasoned traveler or a first-time visitor, this day trip provides a meaningful, memorable way to connect with Ecuador’s highlands and their people.
Enjoy your trip and don’t forget to bring your camera, an open mind, and a sense of adventure!
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