Imagine stepping into a space where art and technology collide in the most captivating ways. That’s precisely what you get at Mercer Labs, nestled in the heart of downtown New York City. For around $50, you can spend about an hour and a half exploring fifteen fully interactive, sensory-rich exhibits designed to dazzle your senses and challenge your perceptions. Guided by friendly staff and located conveniently near the Cortlandt Street subway station, Mercer Labs offers an experience that’s as innovative as it is fun.
What we love most are the mind-blowing visual displays—like the infinity LED room with over 507,000 lights—that turn space into a wonderland. We also appreciate the interactive features, such as drawing your own animal and watching it come alive in 3D or experiencing the 4D sound gallery with omni-directional audio. These features make the visit engaging for both kids and adults.
A potential consideration is that moving between exhibits can be tricky, especially for those with stroller or mobility needs, as strollers are not permitted inside. Plus, some reviews mention the price being a bit high relative to the number of experiences, and that exhibits lack detailed explanations, which might leave some visitors wanting more background.
Overall, Mercer Labs is best suited for tech-savvy travelers, art lovers, families with children, or anyone looking for a visually stunning and interactive experience while in NYC. If you’re hoping for a traditional museum, this isn’t it—think of it more as a playground for the senses.
Key Points

- Innovative Art-Technology Fusion: Cutting-edge, interactive exhibits designed to surprise and delight.
- Visually Stunning Displays: Over 500,000 LEDs and immersive video installations create unforgettable visuals.
- Family-Friendly and Accessible: Suitable for kids, families, and ADA-compliant for visitors with mobility needs.
- Interactive Experiences: Draw, see, and hear in ways that challenge perceptions and stimulate creativity.
- Consider Price and Explanations: Some feel it’s a bit costly for what’s offered, and the exhibits lack detailed contextual info.
- Short but Impactful Visit: About 90 minutes is enough to enjoy the full range of exhibits, making it perfect for a quick NYC activity.
An In-Depth Look at Mercer Labs: Art Meets Innovation in a Downtown NYC Setting

The Mercer Labs Museum of Art and Technology offers something quite different from your typical art museum. Located at the corner of Church & Dey Streets, this multi-level gallery is packed with 15 interactive, sensory experiences that blend art, design, and technology into a playful, thought-provoking adventure. You don’t need to be a tech genius or an art critic—just curious and ready to have fun.
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The Overall Experience
At first glance, Mercer Labs looks like a futuristic playground. The exhibits are designed to stun your senses and make you question what’s real. Each room offers a different type of stimulation, from hypnotic sounds to perspective-shifting visuals. The entire layout promotes self-guided exploration, which means you can spend as much or as little time as you wish at each station.
What stands out immediately is the impressive visual display—such as the infinity LED room with over 507,000 LEDs—which creates an immersive environment that’s hard to describe but easy to remember. The 4D sound gallery is another highlight, with omni-directional audio that surrounds you, making you feel like you’re inside the music or soundscape.
The Interactive Highlights
One of the most talked-about features is the drawing station, where you can create your own animal, then watch it come alive in a 3D video. That’s a perfect example of the playful, creative spirit Mercer Labs fosters. Several reviews describe this as “absolutely loved it,” and note how engaging and immersive these experiences are, especially for kids and families. As one reviewer put it, “My grandchildren enjoyed it as much as we did,” confirming its appeal across ages.
Another favorite is the latest work from Roy Nachum, the artist behind Rihanna’s Anti album cover. Seeing his art in this interactive context is a treat for those interested in cutting-edge design and visual storytelling.
What You Can Expect
Prepare for a self-guided walk through 15 rooms that each offer a different artistic or sensory experience. You might find yourself drawing and animating, listening to 4D soundscapes, or gazing into mirrored LED displays. The vibe is casual, but each exhibit invites you to touch, listen, watch, and participate.
Ease of navigation is generally good, but some reviews mention it isn’t always straightforward to move between exhibits—especially when crowds gather. The museum is fully ADA accessible and welcomes service animals, ensuring everyone can enjoy the show.
More Great Tours NearbyPractical Tips
- Tickets are fully cancellable up to 24 hours before, offering good flexibility.
- The last entry is 75 minutes before closing, so check your timing.
- No strollers allowed inside, and coat check services are unavailable, so plan accordingly.
- The closest subway station is Cortlandt Street, making access easy for city travelers.
- Expect to spend about 90 minutes here, making it a manageable addition to your NYC itinerary.
What Visitors Say
Reviews reflect a generally high satisfaction, with a 4.6 out of 5 from over 600 opinions. Many mention how visual and auditory effects exceeded expectations, describing the experience as “mind blowing” and “absolutely spectacular.” Kids and grandparents alike are often mentioned enjoying it, with some calling it “one of the coolest places” they’ve ever seen.
However, some reviewers note that exhibit descriptions are minimal, making it a bit confusing without prior knowledge. A few mention the cost as being somewhat high for the limited number of experiences, but most agree that the quality of the visuals and interactivity justifies the price.
Who Will Love Mercer Labs?
This experience best suits adventurous travelers, art enthusiasts, tech lovers, and families with children who enjoy interactive, sensory-driven environments. It’s particularly appealing if you’re looking for a unique, modern art experience that offers Instagram-worthy visuals and hands-on fun.
People who prefer traditional museums with extensive history and context might find Mercer Labs a bit light on background, but those seeking visual stimulation and creative innovation will find plenty to enjoy.
Final Thoughts

Mercer Labs in NYC is a place where art, design, and technology come together to create an experience unlike any other. The visual spectacles—like the LED infinity room—are genuinely breathtaking, and interactive elements like drawing and sound make you feel part of the art. For tech-savvy or curious visitors, it’s a chance to see the future of artistic expression firsthand.
While some might wish for more detailed explanations or more exhibits for the price**, the overall quality of the sensory experiences and the friendly atmosphere make it worthwhile. If you’re in New York and have an hour or two to spare, Mercer Labs offers a stimulating break from the usual sightseeing.
Ultimately, it’s a visual and tactile feast that invites you to see and feel the intersection of art and cutting-edge technology. Perfect for those seeking a creative adventure in the city that never sleeps.
FAQ

- How long does it take to visit Mercer Labs?
Expect about 90 minutes to explore all 15 exhibits comfortably. - Is Mercer Labs suitable for children?
Yes, many reviews mention that kids enjoy the interactive and visual experiences, making it family-friendly. - Is the museum wheelchair accessible?
Absolutely. It is fully ADA compliant and wheelchair friendly. - Can I take my stroller inside?
No, strollers are not permitted in the exhibits. - What is the price of a ticket?
Tickets are around $50, but check for any current offers or flexible booking options. - What should I wear?
Wear comfortable clothes and shoes, especially if you plan to stay for the entire visit. Be mindful that some exhibits have mirrored floors or special lighting. - Are there any guided tours?
This experience is primarily self-guided, with staff available for assistance but no formal guided tour. - Is there a gift shop or souvenirs?
Yes, there are expensive souvenir items, so plan accordingly. - What should I bring?
Bring your curiosity and a camera—but be aware that strollers are not allowed, and coat check services are unavailable. - When is the best time to visit?
We recommend visiting during off-peak hours to avoid crowds, especially if you want to enjoy exhibits with more space and fewer distractions.
Mercer Labs offers a unique blend of art, tech, and sensory adventure, perfect for those eager to experience something out of the ordinary in New York City. With its compelling visuals and engaging interactivity, it guarantees you’ll leave with a fresh perspective—whether you’re a seasoned techie or just a curious sightseer.
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