Private Toyosu & Tsukiji Market Adventure with Tuna Auction

Exploring Tokyo’s Fish Markets: A Private Tour with Tuna Auction and Local Flavors

If you’re after an authentic taste of Tokyo’s seafood culture, this private tour of Toyosu and Tsukiji Markets offers just that. For $160 per person, you’ll spend around three hours immersed in the lively, fast-paced world of Japan’s fish markets, starting with the legendary tuna auction. Led by knowledgeable guides, you’ll see the auction in action, learn about Japan’s seafood industry, and enjoy a variety of local foods like sushi, matcha, and grilled eel.

What really makes this tour special is its private format, which allows for a relaxed pace and personalized attention. We love how flexible it is—you can ask questions, take time at markets, and even explore hidden corners only locals know. Plus, the opportunity to purchase Japanese knives, pottery, and matcha tools adds a tangible souvenir aspect that’s often missed in larger group tours.

A potential consideration is the early start—the tour begins in the pre-dawn hours, which might be tough for some travelers. Also, transportation from your hotel to the markets is on your own, usually by taxi, so budget that into your planning. This experience is perfect for food lovers, culture seekers, and those wanting an authentic slice of Tokyo, especially if you enjoy museums of culinary craft or lively outdoor markets.

You can check availability for your dates here:

Key Points

• Private and personalized experience up to 10 people, perfect for families or groups of friends.
• Witness the iconic tuna auction—a rare chance to see this high-stakes event in person.
• Sample authentic Japanese foods, including sushi, matcha, grilled eel, and seasonal delights.
• Explore both Toyosu and Tsukiji markets, discovering local vendors, kitchenware shops, and street food stalls.
• Learn about Japan’s seafood industry from expert guides and see market operations first-hand.
• Choose your viewing experience—from the first-floor auction view (lottery required) to the second-floor observation deck.
• Flexible shopping opportunities—buy knives, pottery, and matcha utensils directly from vendors.
• Early morning adventure—requires waking up before dawn, but the experience is worth it.
• Excellent reviews highlight knowledgeable guides and delicious food, adding value to the experience.

A Deep Dive Into the Toyosu & Tsukiji Market Experience

The Itinerary: What You Can Expect

Starting your day at Toyosu Market, Japan’s newest and largest fish market, you’ll get a front-row seat to the famous tuna auction. This event is a whirlwind—professional buyers carefully evaluate and bid on huge bluefin tuna, which are as impressive in size as they are in price. If you win the lottery, you might find yourself watching from the first-floor auction floor, which offers an up-close view of this high-energy spectacle. Many reviews mention how Yumi, one guide, kept the experience lively and informative, helping everyone understand the auction’s significance and process.

If you’re not lucky with the lottery, don’t worry—viewing from the second-floor deck still offers a great perspective, and you’ll still witness the auction’s intensity. Scott noted that although he’d been to a similar auction 20 years ago, the new experience with a knowledgeable guide highlighted how much the industry has evolved.

After the auction, the tour moves on to explore the professional market, where you can browse kitchen tools like Japanese knives, pottery, and matcha whisks. Abhinay raved about their guide, emphasizing their passion and depth of knowledge, which contributed to a richer understanding of these traditional crafts.

Next, you’ll enjoy a sushi or seafood breakfast—a highlight for many. Some guests describe the food as fresh, delicious, and a perfect way to start the day, whether at Toyosu or Tsukiji. The Tsukiji Outer Market then becomes your next stop, accessible via a short bus ride, where you’ll find vibrant stalls offering sliced sashimi, grilled eel, yakitori, and seasonal vegetables.

The market’s vibe is lively and authentic, with vendors eager to share their local specialties. Many reviews mention the great value of wandering these stalls, sampling fresh seafood, and discovering hidden gems. Yumi or Emi, guides praised for their engaging personalities, often help visitors navigate and find the best bites.

The Market Atmosphere & Unique Experiences

At Toyosu, the auction is the star, but the real charm lies in the market’s daily rhythm—the bustling activity of vendors, buyers inspecting fish, and the aroma of fresh seafood. The market shops are perfect for purchasing souvenirs like Japanese knives or matcha utensils, which serve as both practical tools and memorable keepsakes.

The Tsukiji Outer Market offers a more relaxed but equally lively experience—think of it as a giant food festival. Many visitors enjoy tasting mochi, local pickles, or grilled eel, often recommending specific stalls based on guides’ suggestions. This part of the tour is flexible, so you can take your time, shop for souvenirs, or simply soak in the sights and smells.

More Great Tours Nearby

Transport and Logistics

A key practicality: transportation to the markets is not included and is usually by taxi due to early morning hours when subways aren’t running. This is a small additional cost but well worth the convenience. Staying in Ginza, Tsukiji, or Toyosu area helps keep transportation manageable, a tip many reviews also echo.

The Value and Why It’s Worth It

For $160, this tour offers a comprehensive look at Tokyo’s seafood scene, combining a rare auction experience with market explorations and food tastings. Guests consistently praise guides like Yumi, Emi, and Sachiyo for their knowledge, friendliness, and ability to enhance the trip. Many reviews highlight how guides help navigate the market, find the best stalls, and answer detailed questions, making the experience more meaningful.

Who Should Consider This Tour?

This experience is ideal for food lovers, culinary enthusiasts, and those interested in Japan’s fish industry. It’s also well-suited for families and friends seeking a private, flexible tour. Keep in mind the early start and transportation costs—those looking for a relaxed morning might prefer a later, more leisurely market visit. But if you’re eager to see a world-famous auction and taste fresh sushi, this is a must-do.

Final Thoughts

This private tour of Toyosu and Tsukiji Markets offers a rare glimpse into Japan’s seafood industry with the added bonus of tasting some of the freshest food in Tokyo. Guided by passionate, knowledgeable locals, you’ll gain insights that elevate your understanding of Japanese culinary culture. The flexibility, small group size, and authentic market experience make it stand out.

Whether you’re a food connoisseur wanting to explore the seafood trade, a culture seeker interested in Japan’s market traditions, or simply someone eager for a memorable Tokyo adventure, this tour provides genuine value. Expect stunning views, lively market scenes, and delicious eats—all delivered with a touch of Japanese hospitality.

If you’re okay with waking up early and enjoy learning about local traditions while tasting incredible food, this tour is a perfect choice. It’s an excellent way to start a day in Tokyo and leave with stories and souvenirs that truly capture the city’s vibrant culinary heartbeat.

FAQs

Do I need to book the tuna auction in advance?
Yes, you must reserve your spot with the tour provider by the 5th of the previous month and register for the auction lottery separately. They’ll send you instructions on how to do this.

Can I see the tuna auction if I don’t win the lottery?
Absolutely. If you don’t get the first-floor ticket, you can still observe from the second-floor viewing deck, which offers a good view of the auction.

Is transportation included?
No, transportation from your hotel or accommodation to the market is not included. It’s recommended to take a taxi, especially early in the morning when subways aren’t running.

Is this tour suitable for children or wheelchair users?
Yes. The tour is accessible for guests using wheelchairs or strollers, and children are welcome to join.

How much time do I need for this tour?
About three hours, beginning early in the morning to catch the auction and enjoy market visits at a relaxed pace.

What should I bring?
Bring cash for shopping and extra snacks, as well as your passport or ID if you want to participate in the lottery for the tuna auction.

Are vegetarian or vegan options available?
Yes, guides will help find suitable ingredients and options suited for vegetarian and vegan guests.

Can I buy souvenirs during the tour?
Definitely. Many vendors sell Japanese knives, pottery, matcha utensils, and local food products—perfect for souvenirs.

Is this experience worth the early wake-up?
Most guests think so. The chance to see the tuna auction and taste Tokyo’s freshest seafood makes the early start worthwhile.

This tour is a fantastic way to connect with Tokyo’s culinary world, learn about its fish industry, and enjoy authentic local flavors. It’s especially perfect if you want an intimate, well-guided experience that goes beyond the usual sightseeing.

You can check availability for your dates here: